Align & Amplify - podcast cover

Align & Amplify

Kristin Richardscreatedestiny.libsyn.com
You may be wondering… how do I start my own online business? Can I really quit my 9-5 job and travel the world? How do I successfully create my brand identity and website layout? How do I convert my website visitors into paying clients? How can I get my traffic to my website? How do I stand out in a saturated market? How do I brand myself on social media? Okay… enough with the business talk. Life is about more than work people! Welcome to the Align & Amplify Podcast where your host Kristin Richards will be answering all of these brand strategy and marketing questions, but also the personal stuff too! Like how to finally start taking action in your life, and how to take charge of your own feelings and thoughts. Think of it like a fun life and career cocktail - where business hacks and insights meet mindset work and life coaching. It’s time to start dreaming big and then putting in the work to make it a reality. Let’s start creating your own dream destiny now. Kristin Richards is also the owner of Girlboss Designer, a branding and website design business serving women entrepreneurs. To learn more visit https://girlbossdesigner.com
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Episodes

My Go-to Manifestation Tools

In this episode, Kristin discusses her go-to manifestation tools. She skips the basics of manifestation and dives right into the tools she personally uses. Her favorite tools include visualization, hypnosis, affirmations, belief shifting, and awareness. Visualization involves visualizing and experiencing having your manifestation, which helps familiarize your mind and body with the desired outcome. Hypnosis calms the mind and brain waves to a theta level, making the subconscious mind more recept...

Jul 09, 202439 min

The Quickest and Easiest Blog Post Ideas

In this episode, Kristin discusses the quickest and easiest blog post ideas. She highlights three main topics: client results, using existing social media content, and answering common FAQs. Sharing client results adds credibility to your business and showcases examples of your work. Repurposing social media content eliminates the need to come up with new ideas. Answering FAQs provides valuable content that your audience is already interested in. Kristin also mentions her blogging blueprint cour...

Jul 02, 202413 min

Why Email Marketing?

If you've ever wondered why you may want to use email marketing for your business, what the actual purpose of it is, and if it's worth it... this episode is for you! Kristin discusses the basics of email marketing and why it is important for businesses. She explains that email marketing allows for direct communication with clients and customers, helps build relationships, boosts sales, increases brand awareness, provides measurable results, allows for targeted marketing, saves time through autom...

Jun 27, 202419 min

Create More Balance & Enjoy Your LIFE

**UPDATED** In this episode, Kristin discusses the importance of creating balance in life and enjoying the process. She shares some behind-the-scenes updates about her design business and the process of buying a new house. Kristin explores the reasons why people crave more balance, such as feeling tired, overworked, and under-supported. She also delves into the underlying limiting beliefs that can perpetuate the lack of balance, including people-pleasing tendencies, fear of rejection and critici...

Jun 24, 202452 min

The Actual Purpose of Your Website's Blog

In this episode, Kristin discusses the purpose and benefits of having a blog on your business's website. She explains that a blog helps enhance your website's SEO by providing relevant content and keywords. It also increases website visitors and exposes them to your services and offers. Additionally, a blog helps build authority and credibility by allowing you to share your knowledge and expertise. Kristin emphasizes the importance of keeping your main pages streamlined and using the blog to exp...

Jun 18, 202418 min

Stop Trusting, Start Looking for Evidence

We hear all the time to "trust the process" and "have faith" when it comes to creating your goals and going through changes in life. But I have a more useful approach to consider... Our subconscious mind LOVES facts and loves to base its beliefs on what's already happened. So when we are focused on trust and faith - it doesn't feel as tangible to your subconscous mind and therefore not as solid a belief. When we focus on the actual evidence it's all working out for us - our subconscious mind rea...

Jun 12, 202413 min

Can you just use social media vs. having a website?

Do you REALLY need to have a website - can't you just use social media to run and grow your business? In this episode, Kristin discusses the importance of having a website for your business, even if you are using social media. She highlights the benefits of a website, such as increased credibility, the ability to guide visitors through your brand and offerings, and the opportunity to grow your email list. Kristin also clarifies that a website serves as a home base for your online presence, linki...

Apr 30, 202417 min

Masculine vs Feminine Ways to Get Sh!t Done

In this impromptu episode, Kristin shares her approach to getting into the groove with work when feeling low energy. She discusses the importance of choosing an approach that feels aligned to you and highlights the difference between a masculine and feminine energy approach. Kristin emphasizes the significance of putting your own state and energy first before tasks, as it leads to better outcomes. She also provides tips on how to create a positive environment and mindset for tasks you don't feel...

Apr 25, 202424 min

Girlboss Designer is Getting a New Name!

I am changing the Girlboss Designer name. EEEK! And I want to walk you through all of this in the latest podcast episode. I'll go over why I'm changing it, why I'm changing it NOW, what the new name is, just the whole kind of behind the scenes of this name change and how it's going to play out.

Mar 26, 202437 min

Living in the States Update - How It's Going

In this episode, Kristin shares her experience of living back in the US for the past nine months -after six years of being in Australia. She discusses the positive aspects of living in a nice, safe and convenient suburb of Chicago, being closer to family, friends and team, and having a settled routine for her son Jack. However, she also talks about missing the beach and the challenges of flying and traveling so often. Overall, she reflects on the ups and downs of her transition and looks forward...

Mar 20, 202445 min

Takeaways from My Recent Wins

In this episode, Kristin shares three recent wins in her business and her biggest takeaways from each that you can apply to your journey. The first win is a 40% increase in business revenue in 2023 compared to 2022. The second win is the transition of a team member from part-time to a full-time salaried employee with benefits. The third win is the purchase of one of Girlboss Designer's website templates by Manifestation Babe for their latest venture - Manifested Adventures. The main takeaways fr...

Mar 12, 202436 min

How To Maximize Your Website Launch

The time has finally come when you're ready to share your brand new website to the world, how exciting! Maybe you're a brand new business or you've redone an existing website. Either way, it's so much fun to show off your new website to everyone. I want to give you some tips to help maximize this, so you can get the most out of this really exciting moment to increase your visibility and leads for your business. I've broken this down into two parts. One part will be talking about tips for maximiz...

Mar 05, 202424 min

A 6-Figure Client from Their Website

In this episode, Kristin shares a major client success story (a 6-figure client booking!) and highlights the key takeaways we can all learn from this big win. She emphasizes that a website is like a storefront and digital business card in the online space, and even if most of your business comes from referrals, people will still look you up. Kristin also discusses the benefits of using website templates instead of custom websites, explaining that templates can be customized to fit your branding ...

Feb 27, 202418 min

Other People's Opinions About Your Dreams & Goals

During Christmas time in the midst of a conversation with a family friend, I mentioned how I wanted to work the same amount of time I work now and make WAYYYY more money. She laughed a little like as if wanting to say "well, wouldn't that be nice!". Her reaction to this was like I was a bit crazy and it's not possible. Then I gave her real life examples of people creating exponential quantum leap type growth in their business. Women I follow in the online space tripling their business's income i...

Feb 20, 202434 min

Create Goals that Really Stick

Welcome to a brand new year! It's that time when many set new intentions/goals for the year, and get excited about what's to come. As I've been going through my own goal setting and future visioning process for this year, I've felt called to share more of how I'm approaching this with you all. The traditional way people approach setting their goals for the year would be to write down a list of what you want to achieve for the year (however long or short). This is typically a simple and to the po...

Jan 26, 202426 min

2023 Personal & Professional Reflections

We're about to close one year and open another, which is the perfect time to reflect back on everything that's happened over the past 365 days. In this episode I'm sharing my personal and professional reflections from 2023. My biggest moments, biggest lessons, what I'm most proud of, and what I envision going into 2024.

Dec 26, 202349 min

What it Actually Means to "Act as Your Future Self"

The phrase "acting as your future self" is used often in the personal development space and is a key part of manifesting our goals and dreams. In manifestation "like attracts like" - so the more we show up as that future version of our self NOW, the faster we will see that dream show up in our reality. Seems pretty simple, but I see a lot of misconception about this happening. And so as we are about to close one year and enter into a brand new year, with new goals and visions for our life, I tho...

Dec 19, 202337 min

TRAVEL GUIDE: Our Trip to Tamarindo, Costa Rica - Part 2

Excited for this unique episode! It's my first time doing a travel-related podcast. Join me as I take you behind the scenes of our trip to Tamarindo, Costa Rica. This episode isn't your typical traveler's guide; I'm sharing my personal experience — where we stayed, what we did, and the restaurants we visited. Let's dive into the details that made this trip unforgettable. Where We Stayed: Tamarindo Diria For more information, you can visit their website at https://www.tamarindodiria.com/ What We ...

Dec 14, 202334 min

TRAVEL GUIDE: Our Trip to Tamarindo, Costa Rica - Part 1

Excited for this unique episode! It's my first time doing a travel-related podcast. Join me as I take you behind the scenes of our trip to Tamarindo, Costa Rica. This episode isn't your typical traveler's guide; I'm sharing my personal experience — where we stayed, what we did, and the restaurants we visited. Let's dive into the details that made this trip unforgettable. Where We Stayed: Tamarindo Diria For more information, you can visit their website at https://www.tamarindodiria.com/ What We ...

Dec 12, 202342 min

Misconceptions About Working with a Designer

#1: You can get started designing right away. - Most designers are booking a certain amount of time in advance, there is usually a waiting period to get on their calendar. - There is also prep work needed before being able to get started anyways, so this wait time comes in handy. - The prep work may include: brand design, copywriting, finalizing your programs or business concept, collecting materials, photoshoots. #2: A designer provides the writing for the website for you. - This is a totally d...

Dec 06, 202328 min

Are You Selling with Features or Benefits & Outcomes?

Features are the specific characteristics or functionalities that a product or service offers. They're the details that describe what's included and what the thing can do. Benefits are the advantages you get from the product or service. Outcomes are what happens as a domino affect of the benefits of the product or service. Why is it important to identify this? People buy for the outcomes and benefits (emotional), and justify it with the features (logical) Features of Our Web design Service: - Re...

Nov 30, 202319 min

3 Easy Ways to Make Your Brand Appear More High-End

Imagine you're meeting your blind date for the first time. You haven't spoken to them before, seen them before - this is the first moment you're having any kind of interaction with them. Before you begin speaking, you take in their appearance. Their face, their build, hair, clothes, how they carry themself, if they make eye contact, their small mannerisms as they approach you. These first few quick moments are creating an immediate reaction in your body and how you interpret them. You may feel y...

Nov 14, 202329 min

BTS Real Life Example of Branding Done Right

Recently I had the pleasure of experiencing first hand, an entire brand experience done right. This was outside the typical online space that we spend so much of our time in. And instead was with a massage company, The NOW Massage . From start to finish I was obsessed with this company, I couldn't help but share. And NO this is not a paid promo! It was just so fun to experience successful branding out in the real world, and how it made me feel as a result. In this podcast episode I am going to w...

Nov 07, 202335 min

Website Myth Busting

Whether you’ve been rocking your online business for a while or are still in the daydream stage, I want to shed some light on 3 website lies you may have been believing up until now - to make sure you’re putting your time and money where it matters most with your biggest online asset. (and not getting lost in the endless “planning” stage!) Because if you’re on your way to owning and running a successful online business (whether in travel, coaching, consulting… whatever your passion is) … … I wan...

Oct 11, 202322 min

Going Slower & Deeper in Business

Over the past few months I've been in a slower phase personally in my business due to our big move and sorting out our childcare schedule. And while I haven't been outwardly producing a lot (though my team has been killing it on the design side!) - I've been really going inward and digesting so much. Slowing down in life and busineess allows you to go deeper vs. going fast and spreading yourself wider. In the process of spreading ourself wider, if we don't have our roots in deep to begin with we...

Sep 27, 202344 min

Cars & Money

It’s my first podcast episode after making the big move from Australia to the States! I’m giving you a little behind-the-scenes look of our first few weeks here, and then sharing my journey of buying my car. Some interesting mindset shifts popped up throughout this process, including limiting beliefs, spending money according to your values, and so much more.

Aug 03, 202341 min

Creating Alignment as a Mom

I almost named this episode Finding Alignment as a Mom, and quickly changed it to Creating Alignment because let's be real - we rarely just "find" time to put ourselves first these days! I find it funny when people say "I just don't remember what like was like before having my child! I can't imagine life without them!". And I'm like, O I remember. And as much as I love being a mom and my son - that life was pretty damn good too! Gone are the days of naturally waking up, going about your morning ...

Jul 25, 202330 min

6 Website Must-Haves for Coaches

Welcome to today's episode where talk about websites specifically designed for coaches. Whether you're a business coach, mindset coach, health coach, or consultant, the coaching industry offers so many different varieties and little niches. As the coaching industry continues to thrive, it's not uncommon for coaches to encounter challenges when it comes to their website. Perhaps they've previously worked with a web designer who didn't fully grasp their business or understand their unique requirem...

Jul 18, 202326 min

Living in the End: Manifesting Your Dreams & Goals with Olga Blias

Today I have a very special guest on the podcast, Olga Blias! Olga is a Master Transformative Life Coach, and her expertise lies in Mindset Mastery and Manifestation. I worked with Olga earlier this year as my coach, and she was actually the coach who trained me in my NLP certification back in 2021. She supports countless clients align with their true selves and manifest their dream life. She is your answer when you want to break free from negative states and feeling stuck and consciously manife...

Jul 11, 202358 min

How I've Changed

Next week I'll be getting on a plane to move back to the States after living in Australia for almost 6 years. Whenever we have these big life changes where we're beginning a new chapter, it's fun to look back and notice how we've changed over the years. I moved here in my late 20's with just 4 suitcases that held my life, and a little bit of freelance design work to pay for the bare essentials. I'll be returning as a wife, a mother, a design agency owner. But so much more has changed beyond the ...

Jul 04, 202344 min
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