Align & Amplify - podcast cover

Align & Amplify

Kristin Richardscreatedestiny.libsyn.com
You may be wondering… how do I start my own online business? Can I really quit my 9-5 job and travel the world? How do I successfully create my brand identity and website layout? How do I convert my website visitors into paying clients? How can I get my traffic to my website? How do I stand out in a saturated market? How do I brand myself on social media? Okay… enough with the business talk. Life is about more than work people! Welcome to the Align & Amplify Podcast where your host Kristin Richards will be answering all of these brand strategy and marketing questions, but also the personal stuff too! Like how to finally start taking action in your life, and how to take charge of your own feelings and thoughts. Think of it like a fun life and career cocktail - where business hacks and insights meet mindset work and life coaching. It’s time to start dreaming big and then putting in the work to make it a reality. Let’s start creating your own dream destiny now. Kristin Richards is also the owner of Girlboss Designer, a branding and website design business serving women entrepreneurs. To learn more visit https://girlbossdesigner.com
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Episodes

Our Top Tech Platforms & Tools

Today we're discussing our favorite and most-used platforms and systems that we use with Girlboss Designer. I get asked about this regularly from our clients and on consultation calls. Either someone is creating a brand new business and they need to get everything setup fresh - or they’ve been running their business for a while but more manually and they’re ready to streamline. I've compiled a list of our favorite tech tools and platforms and organized them by category. First we’re talking about...

Jun 27, 202341 min

How to Turn 1 Piece of Content into 12+

Want to cut your time spent creating marketing content down to just a fraction of what you're currently doing? We want to focus on creating 1 piece of very high value, well thought out content - and then spin that into 12+ other bits of content to be shared across all your marketing platforms. This is all about working smarter, not harder. Don't miss out – tune in now!

Jun 13, 202322 min

Living in Australia - Part 2

I’m back with a Part 2 of what it’s really like to live in Australia! After recording the first episode about what it’s really like to live here, I kept remembering so many more things I could have shared with you all. Like for example, I never even addressed the whole deadly animal, snake spider conversation! We’re that and so much more today. I also share more of the fun Aussie slang and lingo.

Jun 06, 202356 min

What It's Actually Like Living in Australia - Part 1

Today’s episode is all about what it’s REALLY like living in Australia. The recording of this episode has been on my to-do list for probably years at this point, and I’m glad I waited because now I have even more experience living here and what it’s like! By the time we move back to the States in July 2023, I will have lived in Australia for about 6 years. First in a small coastal town called East Ballina, and then in Sydney (both in the city and now in the Northern Beaches). I’ll be sharing a b...

May 30, 20231 hr 3 min

Your Guide to Naming Your Business

Naming your business can feel like one of the hardest steps in the whole process of creating and launching your brand! You may feel like you're going in circles and getting no where, and it can be so frustrating! I've been there, done that. I'm going to break down the key components to consider when creating an impactful and successful business name. This is a topic I talk about pretty often since many of our clients at Girlboss Designer are creating new businesses. We've covering using your nam...

May 17, 202352 min

The Places We Used to Love

Do you have any places in the world that you at some point used to absolutely LOVE, and then you revisit them and that feeling is no longer there? You come back to that place to relive those moments a little and it feels different. The place itself may have not changed much, but you've changed. You've experience more. You've explored more. Have you ever felt this way before? This has happened to me a few times over the years, and I wanted to share in case anyone else relates. In this personal po...

May 09, 202327 min

Choosing Your Niche Market

Choosing a Niche market in business is essential for standing out in the crowd, and for making it clear to others what you do and who you work with. Another huge benefit of getting more specific with your Niche is it will add so much more depth and content to your messaging! And the more connection we can create with our ideal clients, the more they will trust us and be more likely to take action in working with us or making a purchase. In this episode, I'm giving you the rundown of what you nee...

May 02, 202343 min

Manifesting a Move to the States

It's a big announcement today, we are officially moving back to the States this year in July! After nearly 6 years of living down under in Australia, I'm returning back to my homeland to live. I arrived here in Australia back in 2017 with no business, dating my Aussie boyfriend and no idea how things were going to go. And I'm moving back with a design agency, a husband and a baby. In this episode, I take you through all the details with the big move: WHY we're moving WHERE we're moving to (it's ...

Apr 18, 202342 min

The New Girlboss Designer is Here

Drum roll please … we’ve been working behind the scenes for months on something special—and now the big reveal is ready for you! We’re known for creating beautiful brands for our clients, but this time, we’ve given GBD a facelift. Introducing the new, elevated version of Girlboss Designer—complete with a brand-new website experience. In the episode, I walk you through what’s different about our new website setup that I’ve never seen done before, plus the new design templates and courses we’ve ad...

Apr 05, 202330 min

Top 5 Tips for New Moms Running a Business

If you were a new mom also running a business then this is the episode for you. First of all, why do you think classifies you as a new mom? Is it being in the first year of motherhood? Is it the first six months? Is it the first two years? Who freaking knows. I feel like so much is changing all the time with being a mom and what stage are kids at and also balancing all of that with running a business. From my perspective, while recording this our son Jack is 15 months old at this point. So I hav...

Mar 21, 202341 min

Where We Get Our Clients

In this episode, I am pulling back the curtain and letting you know where we get our clients in Girlboss Designer. Not only will this be helpful to have an insider's peek into what’s working for someone else, but also I want to give you some tips on how this can relate to your own business. Knowing exactly where your clients are coming from will help inform where to put your marketing efforts, and where you can put certain efforts to the side and not worry about them for the time being. I have s...

Feb 14, 202332 min

How to Attract Luxury Clients with Branding

Before I can share how you can attract luxury clients through your branding, we need to understand what branding actually is! Here is a quick recap to refresh your memory... What Branding Is: The impression you give to others How others perceive you and how you're remembered We then create this impression on others through our Visuals, Messaging and Content. These are the key areas I am going to walk you through in this episode. I also wanted to dive into a little bit about what Luxury actually ...

Feb 07, 202325 min

Behind the Scenes of My Work Retreat

Back in December 2022 I treated myself to a mini work retreat here in Sydney. I went away for the weekend, away from mom duties and my typical environment at home, and immersed myself in creating the new version of Girlboss designer. I snatched up an amazing hotel with an incredible view of the city, and I’m so excited to share the ins and outs of my weekend with you on today’s episode, as well as share my tips on how you can create a similar experience for you if this sounds like something you’...

Jan 31, 202340 min

Top Tips for a Smooth Website Creation

So you’re so ready to get that website launched ASAP? After working with hundreds of clients with Girlboss a Designer, this is usually the timeline people put in their inquiry form. And while of course, we want that website live sooner than later, we also wanna make sure that the process goes a lot more smoothly for you and for it to feel more enjoyable. Here are our top three tips for making the process faster, easier, and just better overall.

Jan 24, 202328 min

Doing Things Differently in 2023

As were entering into a whole new year I’ve been reflecting on the previous year and looking ahead at how we will do things differently in 2023. Whenever you are working toward goals and business, or goals in life, it’s important to be conscious of certain patterns and ways of working that are not serving your bigger vision. In today’s episode, I am sharing the changes we are making this year in the Girlboss designer design business as well as Shifts I am making on a personal level.

Jan 17, 202339 min

When Sh!t Hits the Fan

In this episode of the podcast I am sharing about some really difficult times from 2022. A few months ago, to be completely transparent, things kind of felt like they were falling apart. I’ll walk you through exactly what was going down in business, how I was feeling about it all, and how I navigated everything. The reality is - difficult times are a part of the game when you’re in business. With all the success and the highs, also come the periods of lows and struggle. And sometimes, when thing...

Jan 10, 202338 min

Niching Down to Stand Out in the Travel Industry with Lisa Fitzgerald

From doing all the things and feeling lost and frustrated in her travel business - to niching down, owning her expertise and creating her dream brand. In today's episode, I am interviewing Lisa Fitzgerald from Fitzgerald Travel who specializes only in cruise vacations along with her business partner Lisa Collins, they’re the two most cruise-knowledgable Lisas around! Lisa shares the ups and downs of her journey - and her lessons and story is relevant no matter what industry you are in with your ...

Sep 18, 202234 min

#1 Strategy Tip You Need to Hear

I recently did a poll on Instagram asking everyone what type of content they’re interested in for the podcast - And strategy got the most votes! It’s no surprise since so often we are wanting to know what can we DO to grow our business and get more clients. In this off the cuff quick episode I’m giving you my number one strategy tip that you can apply today to get you closer to your goals. And I promise you… It’s definitely not what you think!

Sep 10, 202217 min

A Week in the Life - Running My Business as a Mom

Running my business looks very different in the day-to-day now that I'm a mom! I take you behind-the-scenes to have a peek into a typical week of balancing client projects, creative direction, course relaunches, marketing and team shifts, all while chasing after my 10 months old son. I'm sharing what my typical schedule looks like, how I plan for the week and what we're currently working on in my design business, Girlboss Designer.

Sep 06, 202235 minEp. 66

NEW NAME! + Where I've Been the Last 5 Months

Welcome to the NEW Align & Amplify podcast! The name has officially changed over from Create Your Destiny, and I give you a rundown of the reasons why in this episode. I also catch you up on what I've been up to over the last 5 months while I've been on hiatus from the podcast - including a trip back to the States FINALLY after years of being separated from my family.

Sep 01, 202235 minEp. 65

64: 2 Businesses and a Baby

Take an open behind-the-scenes look at how I've been doing managing my design agency and personal brand with a 5 month old baby. It's been a huge adjustment coming back to work while still being the primary caregiver for our son, Jack! In this episode I am sharing my struggles during this time, decisions I've made about the 2 businesses for the upcoming months, and some mindset shifts I've been working through.

Mar 22, 202227 minEp. 64

63: Handling Negative Client Feedback

There is no way around it, at some point in running your business you’re going to end up having some type of negative client feedback! This is especially true if you’re offering a service such as branding, website design, copywriting, or any type of service-based business. Getting feedback from the client is part of the project process, and it’s inevitable that sometimes they’re just not gonna love it. And as much as we don’t wanna let it get to us - sometimes it does because we’re all human! In...

Feb 07, 202233 minEp. 63

62: The 3 Things Your Creative Business Needs to Grow this Year

Where are my creative entrepreneurs at? This episode has been created for those website designers, brand designers, photographers, copywriters and any other creative business owner who wants to grow your business this year. Whether that means getting consistent clients, hitting $10k months, six figures or whatever that goal looks like for you - financial growth is going to require you to grow in other ways too. Today I’m sharing with you three things that are extremely important that you’ll need...

Jan 31, 202234 min

61: 5 Signs Your Travel Website Needs an Update

Today’s episode I’ve put together just for our travel industry women! We are in a brand new year and if your website is on your to do list at all this year, I wanted to point out a few signs that it might be ready to get your website live sooner than later. These are actually some common mistakes that I see very often when clients are coming to grow us designer to have us launch a brand new site!

Jan 18, 202217 minEp. 61

60: My Transition Into Motherhood

I’m so happy to be finally recording this episode for you all about my transition into motherhood. Baby Jack will be three months officially in just a few days, and while I’m still so it’s so new to the whole mom journey I thought I wanted to share how it’s been for me in this early stage. I want to give you a behind-the-scenes peek into how Jack’s been so far as a baby and how the first few months have been going for me overall.

Jan 11, 20221 hr 11 minEp. 60

59: Jack's Birth Story

I have a special guest on this episode! If you hear any breathing or little funny noises, it's because little baby Jack was with me during the recording, all snuggled up in a wrap on my chest right by the microphone. This was my first episode I've recorded since he was born and it's been on my mind for a while to share his birth story with you guys. So here we go with Jack's whole birth story!

Nov 30, 20211 hr 14 minEp. 59

58: Top Website Homepage Do's and Don'ts

The homepage is often people's first impression of you and your business when they come to your website. On the homepage you only really have a few seconds to hopefully spark some interest and keep them looking further - vs. going elsewhere never to return. In this podcast episode I'm talking you through the top Do's and Don'ts for your website's homepage, so you can attract your ideal clients and spark their interest to take action!

Nov 16, 202121 minEp. 58

57: Who are you Becoming?

Do you ever stop and think about this? Every decision we make, action we take, thought we embrace, and beliefs we choose to keep are all shaping us into the future version of ourselves. But who is this person anyways? Who are you actually becoming? Do you have a vision for her - or are you allowing her to develop by default? What do the choices you're making today say about the person you're becoming? If this feels like a new concept to you - I'm going to help you break this down into 3 parts. L...

Oct 26, 202124 minEp. 57

56: Elevate Your Business with Systems & Workflows with Sydney Young

Today on the podcast we have Sydney Young and we're chatting about workflows and systems for your service based business! I have a sweet spot for this guest because she is one of my past coaching clients, so she's extra special to me. I'm really excited for all of the knowledge and the tricks and the tips that she's going to share with you today.

Oct 06, 202141 minEp. 56

55: The #1 Overlooked Secret to Getting People to Your Website

Did you recently launch your site and you're wondering why it's not on the first page on Google when you search for yourself? Same reason! It just takes a little time. And unless you have a business name that is extremely unique, it's very likely there are other websites out there with similar keywords and combinations of words that have existing on the web longer, and therefore, will come up sooner than you. SO - how exactly do you get these people to your website sooner than later ?!

Sep 29, 202122 minEp. 55
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