Want to be the next Meredith Duxbury or Monet McMichael? What will be different about how beauty influencers become famous in 2024 compared to 2023? What do the top beauty brands look for when curating their influencer lists and beauty trends? Today's episode is with top beauty brand strategist & creator, Koosha Nouri! He is a wealth of information when it comes to brands, best practices, how to go viral in the beauty space and more. You can find Koosha on socials here: tiktok.com/@kooshaaa ...
Dec 25, 2023•49 min
Remember Boxxy? Join us as we explore the rise and fall of this internet icon and her influence on the birth of millennial cringe culture. We'll take a trip down memory lane, revisiting iconic moments, tracing the evolution of cringe, and analyzing its lasting impact. We also discuss why Gen-Z is so obsessed with capturing millennial cringe in their own ironic content. Today’s video is featuring Justin Jordan aka @freddiesroommate from TikTok! You can listen to his podcast “Decoding Reality” her...
Dec 11, 2023•1 hr 8 min
Was 2023 the year the influencer bubble burst? Today we are joined by the Lauren and Jordyn from the Infinite Scroll Podcast to talk about the biggest influencer stories and controversies of 2023 and how they will shape the industry for years to come. You can listen to the “Infinite Scroll”podcast episode here: https://podcasts.apple.com/us/podcast/infinite-scroll/id1499785732 You can watch the “Infinite Scroll” YouTube video with me here: https://www.youtube.com/watch?v=hp1d_uSLdhE&pp=ygUPa...
Dec 04, 2023•1 hr 7 min
Did you know Jenna Marbles got her start at Barstool Sports? We discuss that and more on this episode of #AheadOfTheCurve with Coco Mocoe. Let's dive into the parallels of BuzzFeed and Barstool Sports and what can go wrong when you become the "coolest place to work" on the internet. Thank you so much for listening to the podcast, subscribing to my channel and for sharing your favorite episodes with a friend who loves marketing and pop culture as much a we do. Let's hit 500 reviews on Spotify by ...
Nov 27, 2023•42 min
How did Selena Gomez become Gen-Z's favorite pop star? We are dissecting her 10+ year long music career in today's episode of 'Ahead of the Curve with Coco Mocoe'. Our special guest is Adam The Flop! From Revival to Rare to Kiss & Tell...we talk about it all. Join the #AheadOfTheCurve Discord here: https://discord.gg/FWjnNmCnRu Follow @adamtheflop on TikTok , Instagram and YouTube Follow Coco Mocoe on TikTok , Instagram and YouTube Here is the great deep dive I mention early on in the video....
Nov 20, 2023•40 min
Ever wondered how often celebrities google themselves? Or taken it a step further and done a PR stunt to change any bad search results that are trending? Well today, we are discussing some of the most talked about celebrity “seo” conspiracies from Disney’s “Frozen” to Hailey Bieber’s “Mean Girl” to Taylor Swift’s “Jet”. Today’s episode is with one of my favorite podcasters who you hear me mention ALL THE TIME, which is Shannon from Fluently Forward. Listen to her podcast here: https://podcasts.a...
Nov 13, 2023•1 hr 3 min
Have you noticed an influx of videos on TikTok making fun of millennials? Well, I have! But Millennials have always been ridiculed online for simply existing. And why is that? From the cup song to Hogwarts houses to boxxy - millennials at least have culture! Let’s discuss. The viral TikTok that inspired this video was from @freddiesroommate on TikTok about the history of millennial cringe and the creator "boxxy" aka Catie Wayne. Examples of tiktokers making videos about millennials: @biancascagl...
Nov 06, 2023•39 min
Today is an honest book review and deep dive into the trending book, Glossy by Marisa Meltzer. It is a profile piece about Emily Weiss and Glossier. But who is she? Emily Weiss is the founder of the popular beauty brand, Glossier. She was introduced to the world as a Teen Vogue intern on the MTV show, ‘The Hills’, starring Lauren Conrad. She would go on to create the popular beauty blog ‘Into The Gloss’ which would be the catalyst for her billion-dollar company, Glossier. What can we learn from ...
Oct 30, 2023•42 min
In this exclusive interview, we dive deep into the story behind the viral success of the Pickle Sweatshirt, created by Jess Slone of Bad Addiction Boutique. Discover how an inside joke turned into TikTok Shop's best-selling item, as Jess shares her journey from concept to market dominance. We also explore the impact of influential figures like Mikayla Noguiera who have contributed to the pickle sweatshirt's viral fame. For more celebrity and creator interviews, marketing insights and TikTok tren...
Oct 23, 2023•42 min
Today's interview is with celebrity P.R. crisis manager, Molly McPherson. We talk about the biggest scandals of the year from Lizzo to Ashton Kutcher to Colleen Ballinger. You can follow Molly McPherson on social media here: instagram.com/molly.mcpherson tiktok.com/@mollybmcpherson You can listen to Molly McPherson’s P.R. podcast, “Indestructible PR Podcast”: https://podcasts.apple.com/us/podcast/indestructible-pr-podcast-with-molly-mcpherson/id1441897190 TIME STAMPS: 0:00 - 1:28 = Introduction ...
Oct 15, 2023•51 min
Today we will be talking about the rise of Bobbi Althoff and her mysterious podcast. This video is based on personal opinion and I encourage everyone to do their own research. Follow Coco on socials: Instagram.com/cocomocoe TikTok.com/@cocomocoe YouTube Join the #AheadOfTheCurve Discord here: https://discord.gg/4wTp3DpjBh Rate the podcast on chartable: https://chartable.com/podcasts/coco-mocoe-tarot Thank you for listening to "Ahead of the Curve with Coco Mocoe" on YouTube and your favorite podc...
Oct 09, 2023•46 min
Today we are sitting down with Trevi Moran. Trevi is known for having one of the most viewed auditions on X Factor of all-time, for being a part of the first content house ever (O2L) and now for putting out dark pop music. Here is my sit-down interview with the rising pop star. Hope you enjoy! Follow Trevi Moran on YouTube: https://www.youtube.com/trevimoran Subscribe to the #AheadOfTheCurve podcast channel Listen to the episodes back on your favorite podcast platforms (Spotify, Apple & Goog...
Oct 02, 2023•51 min
Today we are talking to pop culture expert @simplysimone from TikTok (300k+) all about the trending topics right now. Is Taylor Swift and Travis Kelce a “PR relationship”? How did Olivia Rodrigo break the Disney pop star curse? Could Beyonce be going for an EGOT? Why did Kim Kardashian announce the Usher as the Superbowl Halftime performer? And why is ‘Love is Blind’ season 5 so messy? You can follow @simplysimone on TikTok here! TIME STAMPS: Introduction 0:00-3:56 Taylor Swift & Travis Kelc...
Sep 28, 2023•49 min
You can watch the third season of 'The D'Amelio Show' on Hulu or Disney+. New episodes every Wednesday #TheDAmelioShow You can watch old videos from the original Lonelygirl15 youtube channel here: https://www.youtube.com/@UCVEfyEuLJpgw_y4jSgV8Rtg Did you know the man who created Lonelygirl15 is the same man who has managed the D'Amelios since their rise to fame in 2020? Today we are interviewing top talent manager, Greg Goodfried. I call him the "Tom Brady" of the internet. I have never met some...
Sep 25, 2023•1 hr 4 min
What a WILD week for celebrities! It seems like everyone is in a race to the bottom of the barrel. This episode was going to be solely dedicated to the 2023 VMA's but we had lots of other things to cover at the end. Here is a list of all the artists that performed at the 2023 VMA's: https://www.mtv.com/vma/performers Ashton Kutcher resigns from Thorn after him and Mila Kunis wrote letters of support for Danny Masterson: https://www.nbcnews.com/news/us-news/ ... Drew Barrymore pauses show until e...
Sep 18, 2023•28 min
Holly Madison on "Ahead of the Curve with Coco Mocoe". Written and produced by Coco Mocoe For business inquiries and bookings, email: cocomocoe@whalartalent.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com...
Sep 11, 2023•1 hr 2 min
Pre-Order #ExtremelyOnline here: https://www.amazon.com/exec/obidos/ASIN/1982146869?tag=extremelyonlinecom Did you know YouTube was originally a dating app?! I didn’t know either but I learned that in Taylor Lorenz’s new book ‘Extremely Online’. Taylor Lorenz is a journalist who has written some of the most viral stories about the internet on New York Times, Washington Post, The Atlantic and more. You can learn more about her and her stories here . A few topics that Talyor and I discuss in this ...
Sep 04, 2023•56 min
The Streamy's 2023 aired last night and featured nominees like H3 podcast, Alix Earle, Brittany Broski, Logan Paul and more. Here are my thoughts on what it foreshadows about the creator space and why I think the Streamy's will eventually hit a more prestigious level - once they have this one ingredient. I also talk about the controversy surrounding Taylor Swift impersonator, Ashley Leechin (noitsashley13) who pulled a prank recently by pretending to be Taylor Swift and leading to a mob. Article...
Aug 28, 2023•50 min
UPDATE: A day after this episode went up, a video surfaced online of Drew Barrymore's lifelong stalker rushing the stage with her and Renee Rapp at an event. Read more about the story here . Fame is one of the most dangerous things that can happen to a person. You may have seen videos of fans swarming a small restaurant in New Jersey that Taylor Swift was spotted inside of. Here is why that normalizes the stalking behavior to those with the worst of intentions. Plus the shifts in culture and leg...
Aug 21, 2023•42 min
Bethenny Frankel has been speaking out against the treatment of reality stars recently and says she was inspired by the WGA and SAG-AFTRA strikes. While there was some initial pushback, it seems that she is gaining momentum. SAG-AFTRA publicly expressed support to Bethenny and reality stars fight to unionize against networks like Netflix, NBC Bravo and more. I recently talked about the treatment and exploitation of reality stars on an episode of #ShareYourScreen with Nicky Reardon. You can watch...
Aug 15, 2023•48 min
Thank you so much for listening to, rating and sharing the podcast! Send it to all your marketing friends. In today's episode, we react to these topics from a marketing perspective. Everything is based on opinion. 1. BookTok Drama (5:05) InTheKnow posted a great article recapping all of the booktok drama that went down this last week, if you want to read the full article. In short, a TikToker by the name of Kierra Lewis began fixating on hockey players after reading the smut novel 'Pucking Aroun...
Aug 07, 2023•1 hr
Listen to Nicky and Coco's new show ' Share Your Screen ' on YouTube, Spotify or Apple Podcasts! Follow Nicky on TikTok @nicky.reardon In this episode, we talk about the science behind fandoms. Refinery29 wrote a great article about this topic. We specifically focus on the fandoms around Doja Cat and Taylor Swift and their differing approach to handling that relationship. For business inquiries, email: cocomocoe@whalartalent.com This is a public episode. If you would like to discuss this with ot...
Jul 31, 2023•40 min
Just a few years ago, Barbie was seen as a polarizing and sometimes hated figure - as documented in the 2018 documentary "Tiny Shoulder". Fast forward to 2023, Barbie could be argued as one of the most universally loved brands in the lead up to the release of the movie starring Margot Robbie and Ryan Gosling. But how did Mattel do it? To understand the branding of Barbie, we must first dive into her history. Did you know that the founder of Barbie, Ruth Handler, created the doll because she felt...
Jul 24, 2023•40 min
Today's episode is on a guilty pleasure of mine, which is reality stars! Meet Courtney Bagby Lupilin ( @courtneybagby ), the founder of Little Red Management. She works as a talent manager to some of the biggest reality stars to come out of The Bachelor, Love is Blind, Teen Mom and more. Some topics we cover are: 1. How does she know what stars will have the biggest audience once a show ends 2. How do reality stars make money and stay in the limelight even after their season has come and gone 3....
Jul 17, 2023•45 min
Mark Zuckerberg finally gets a win with Threads and Elon Musk does not appear to be happy. Plus, Threads seems to have changed the social media landscape over night. In a world where everyone is chasing short-form video, does this mark the move away from that? Sara McCord is a marketing and communications professional who I found on TikTok. She brought great thoughts to this discussion. You can find Sara McCord's blogpost on the topic here or find her on TikTok @SaraJMcCord -- Here is the articl...
Jul 10, 2023•1 hr 14 min
When you are listening to this, I will be in Cannes Lion in the south of France. Thank you for all the opportunities you have afforded me as my audience. I have gone from an entry-level marketing employee to traveling the world to talk about marketing to some of the most brilliant people in the industry. Thank you, thank you, thank you. I hope I make you proud as my audience. -- cocomocoe@whalartalent.com This is a public episode. If you would like to discuss this with other subscribers or get a...
Jun 19, 2023•33 min
Are people growing tired of short-form videos, like TikToks and Reels? That is a loaded question with no right or wrong answer. But I do predict that we are about to see a resurgence of YouTubers and long-form media, like podcasting, as people seek out more substance than 10 second videos. Today I got to speak to Michael Lindsay and Matthew Schueller ( @michaelandmatt ) who grew their platform on YouTube and are now launching a podcast about their surrogacy and their fatherhood journey as a same...
Jun 12, 2023•1 hr 3 min
“The Idol” recently premiered on HBO Max featuring Lily Rose-Depp, The Weeknd, Jennie Kim and more. It is created by Sam Levinson who also created “Euphoria” and has been hit hard by critics, at one point having 10% on Rotten Tomatoes. I personally liked the first episode and I am interested to see more. Here is an article from Hollywood Reporter on Lily Rose-Depp's defense of the show. I talk to Jasmine Darya in this episode about the intersection of celebrities and fashion. And how the use fas...
Jun 05, 2023•53 min
Today’s episode is with media & branding expert @culturework who I found after her coverage of the Tarte F1 trip debacle that took over the FYP recently. Here is an article by Refinery29 that summarizes what happened, for extra reference. Her insights were super valuable and I wanted to dive deeper with her to highlight the often unfair treatment of POC creators - not just by algorithms but by brands, as well. We also discuss the ‘Horses’ restaurant drama that started in West Hollywood and t...
May 29, 2023•1 hr 23 min
This was an episode for the history books! I found Alegría on TikTok when she posted a TikTok about Succession and the Kardashians. I had to have her on the podcast to pick her brain even further. Find Alegría on social: TikTok: @alegría.irl Instagram: @wawa.jpg In this episode, we talk about: The Kardashians potentially modeling their new season on Hulu after Succession The idea of class and wealth in the U.K vs. the U.S. The representation of class systems in the Succession characters The idea...
May 22, 2023•1 hr 35 min
