Ahead of the Curve with Coco Mocoe - podcast cover

Ahead of the Curve with Coco Mocoe

Coco Mocoe is a marketing professional with a background in entertainment and digital media. From producing videos with celebrities for TikTok and YouTube to dissecting internet phenomenons and trends -- she has done it. And now she will do it weekly on the podcast. Tune in each week for internet news, entertainment stories, rising stars, trend predictions and more. But most importantly, remembering the human behind the handles. Business & Interview Inquiries: cocomocoe@whalartalent.com Instagram: @CocoMocoe YouTube: Coco Mocoe TikTok: @CocoMocoe

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Episodes

Vanderpump Rules: What the cast zodiac signs say about their personalities + finale reaction

The long-awaited Vanderpump Rules finale to season 10 (episode 15) is here. This is bigger than a super bowl. Super bowls happen once a year. This 'Scandoval' was once-in-a-lifetime! We break down the episode scene by painful scene. And then we end the episode with a deep dive into the cast zodiac signs and what it could all potentially mean. For context, here are the cast zodiac signs from what I could find online: Virgo: Lisa Vanderpump, Lala Kent, Raquel Leviss Cancer: Ariana Maddix, Tom S*nd...

May 18, 202358 min

Shirah Benarde: How she made $40k from TikTok & had one of the fastest deals in Shark Tank history (NightCap)

Have you ever watched Shark Tank and wondered about the behind-the-scene details or what happens to the contestants after they strike a deal with a shark? Today's episode is with Shirah Benarde ( @shirahbenarde ). She and her brother founded the anti-roofie scrunchie brand, NightCapIt ( @nightcapit ). They had one of the fastest deals in Shark Tank history with Lori Griener. Here is the NightCap site if you want to purchase protection for your drinks! Here is a viral clip from their episode of S...

May 08, 202344 min

Met Gala 2023: The Subliminal Messages Behind the Most Memorable Looks

In this episode, we delve into the 2023 Met Gala - the most highly anticipated fashion event of the year. Join us as we discuss the stunning red carpet looks, the most talked-about celebrity appearances, and the overarching cultural themes that defined the event. From the fashion-forward to the controversial, we break down every aspect of this unforgettable evening, providing insights and commentary that you won't want to miss. Tune in for a deep dive into the Met Gala 2023, and discover all the...

May 02, 202329 min

@caroreyrey: The Rise of Latinx Representation in Hollywood + Working with Celebs like Zendaya & Justin Bieber

Today's episode pulls back the curtain of Hollywood with Carolina Reynoso (@caroreyrey). Her and I met at our day job (BuzzFeed) and she has since gone on to film viral videos on red carpets like the Oscar's, meet Steven Spielberg, attend every exciting red carpet in the past year and much more. We talk about how she got her foot in the door to the industry. How she started out by working with celebrities like Zendaya and Justin Bieber. And her passion, which is Latinx representation in media. H...

Apr 24, 202348 min

Coachella 2023: Frank Ocean Makes History in the Worst Way Possible

Coachella 2023 was one of the most dramatic years the festival has ever seen, in the worst way possible. And this time it wasn't the influencers who got the most hate; but surprisingly, one of the most anticipated headliners in Coachella history. In this episode, we talk about Frank Ocean's disappointing performance (or lack thereof) as the Sunday headliner. What exactly went wrong and the advice I would give him on repairing his image from a marketing standpoint. Is Frank Ocean an example of th...

Apr 23, 202334 min

'Love is Blind' Season 4 Finale: How Netflix saved a dying franchise (w Grace Reports)

In this episode, we take a deep dive into the highly anticipated finale of Love is Blind season 4, where the contestants reveal their final decisions on whether to stay engaged or walk away. Join us as we analyze the most dramatic moments, heartbreaking breakups, and heartwarming love stories that unfolded throughout the season. From dissecting the couples' final vows to uncovering behind-the-scenes secrets, we recap everything you need to know about this epic finale. Tune in to discover our pre...

Apr 14, 20231 hr 10 min

Timm Chiusano: How a Marketing Exec Became TikTok's Favorite Vlogger

Today's episode is with one of TikTok's favorite vloggers, Timm Chiusano ( @timmchiusano ). He has been compared to one of the greatest vloggers and storytellers of all time, Casey Neistat. We talk about his rise on the app, his background working in media and winning an Emmy while he was at ESPN, his process for creating his most viral vlogs, his thoughts on the future of influencer brand collabs and more. My favorite thing about Timm is his ability to remain curious. So often, people think the...

Apr 10, 202358 min

@JZEats: Why Selena Gomez & Paris Hilton have gotten involved with this specific niche of content creation (& why these creators are so lucrative compared to others)

Today we sit down with a 10-year veteran creator, JZ Eats. I wanted to chat with her because she represents the one niche of creator that is one of the most lucrative niches on the internet - even the biggest celebrities, like Selena Gomez and Paris Hilton, have dipped their toes in. And that would be food creators! Whether it is on Instagram, TikTok, YouTube or Pinterest - they remain some of the highest paid and highest engaged niche out of all creator-types. We dissect why that is in this epi...

Apr 03, 202356 min

Gwyneth Paltrow: How a Ski Trial Helped Her Re-Brand as Relatable (ft. FluentlyForward)

Gwyneth Paltrow has become the most famous "almond mom" with her brand 'Goop' and her odd eating habits. But when it seemed like tides were turning against her, she began a trial for a ski accident in Utah. The trial has made her more relatable than ever, and seemingly by "accident". For more information on the trial, you can read this BuzzFeedNews article here . Shannon (aka FluentlyForward) and I talk about the dichotomy of Gwyneth Paltrow. What we can learn from a celebrity who doesn't try to...

Mar 30, 202345 min

Will TikTok get banned? How it could change the social media landscape

Hi guys, Coco Mocoe here. Today's episode is all about the potential TikTok ban in the U.S. and the different ways this scenario could play out if it comes to fruition. For more context on the TikTok ban, read this CNBC article: https://www.cbsnews.com/news/tiktok-ban-whats-next-company-purchase/ Here is an up-to-date article about the TikTok CEO testifying before congress: https://www.cnn.com/2023/03/23/tech/tiktok-ceo-hearing/index.html Some topics covered in this episode: Why the TikTok ban m...

Mar 22, 202332 min

Madi B Webb: How she turned a job at a record label into a following of over 2 million on TikTok

In today's episode, we talk to Madi B Webb about how a job at a record label turned into a huge following on TikTok of over 2 million followers and counting. We dive into: 1. The future of influencers as the face of fashion campaigns, like Alix Earle's campaign with Juicy Couture and Ken Eurich's campaign with Louis Vuitton. 2. How to be unapologetic when creating content online 3. Her background at a record label and paying influencers to post trending music 4. The filming of her current realit...

Mar 20, 202342 min

How a 30-day challenge made her TikTok's favorite pilates instructor & noticed by Billie Eilish: Wellness By Norah

Today's guest is a special friend and famed pilates instructor on TikTok, Wellness By Norah ( @wellnessbynorah ). We talk about how a 30-day challenge recently blew up her account and even got love from Billie Eilish. She has a background in marketing and we found some gems in her specific strategies that anyone can use, regardless of your niche. If you want to subscribe to her playbook pilates classes, you can do that here: https://my.playbookapp.io/norah-myers/checkout If you like my podcast, ...

Mar 13, 202337 min

Vanderpump Rules: Why Tom Sandoval & Raquel Leviss' Affair Stopped The World

Hi guys! Today's episode is about two topics that are hitting close to home. The Vanderpump Rules cast drama with Tom Sandoval, Ariana Madix and Raquel Leviss. I wanted to play hypothetical and give my advice on the few ways that they can save their reputations, even though it would be a tough one. Plus, my perspective on why this cheating scandal rocked the world in a way that we don't even see with professional musicians, athletes, etc... There is one common denominator with Tom Sandoval and N...

Mar 09, 202332 min

"Why imposter syndrome is a good thing" Interview with former VICE journalist & founder of Juniper Media, Madeline Moitozo

Have you ever wondered how people get started, and excel, in the entertainment and media industry? It sometimes can seem like the hardest industry to crack without prior experience or connections. Well, today we talk to former VICE & MSNBC journalist and founder of Juniper Media, Madeline Moitozo, on her unconventional path into the industry. From allowing herself to be an intern again at 28 to running campaigns for the biggest companies in the world -- Madeline shares it all. We talk about ...

Mar 06, 202343 min

Shelby Jeanne: How she sold out a product on TikTok with just two videos

You may have seen the viral TikTok of @shelbjeanne 's boss calling her while she is skiing. Not only did the video get 11 million views but it also led to TikTok viewers selling out the sunglasses she was wearing from her small business and then some. We talk about what it is like to be a small business owner on TikTok while working part-time, how a breakup led to this moment, her drive to create a community for women in action sports with her brand and what it means to be a part of the 'secret ...

Feb 27, 202331 min

Selena Gomez & Hailey Bieber: How the TikTok algorithm blew their feud out of proportion

Selena Gomez deletes social media after "feud" with Kylie Jenner and Hailey Bieber on TikTok. When does stan culture take drama and blow it out of proportion? What about TikTok, compared to other platforms, makes the drama even worse because of the nature of the algorithm? Let's talk about it from a media literacy lens and what it means for women in media. Here is a summary of the history behind the Selena Gomez and Hailey Bieber drama for anyone who is just as confused as I am: https://www.comp...

Feb 25, 202332 min

"How to break out of a niche on TikTok" (ft. CreepTime)

Thank you for rating the podcast wherever you listen! Welcome our first guest, CreepTime, to the "Ahead of the Curve Podcast". We talk about breaking out of a niche, paranormal stories, the ethics of true crime on social media (like with the Moscow, Idaho case) and what it was like for @creeptime to grow to 1.6 million followers while working full-time. Where you can follow CreepTime: Podcast (CreepTime the Podcast) TikTok ( @creeptime ) Instagram ( @sylasdean ) YouTube ( CreepTime ) This is a p...

Feb 20, 202342 min

"Why going viral can be a type of trauma": From true crime victims to online harassment

On todays episode, we take on a bit of a deeper topic than the usual pop culture and marketing. We talk about the potential trauma of going viral online. From the privacy that can be lost when you are the victim of a horrendous crime to the online harassment that people face when people see your videos. It seems no one is safe. I still believe the internet is 90% good and can change your life for the better. But I also think it is my responsibility to warn others of the down side. Some cases tha...

Feb 13, 202344 min

Netflix “Cheer” Drama: La'Darius Marshall exposes Gabi Butler & The Dark Side of the Cheer Industry

How did a show, that was once on top of the world, crumble so fast? Netflix's hit show "Cheer" featured a competitive collegiate team out of Navarro, Texas. The cast won over millions of hearts. Jerry Harris was a rep for the "Ellen Degeneres Show" at red carpets and the cast had accumulated millions of followers online. But did Netflix bite off more than they could chew when airing the show? And where do they go from here? As of recently, La'Darius Marshall has called out Gabi Butler for black ...

Feb 04, 202340 min

Mikayla Nogueira Accused of Wearing False Lashes in Mascara Ad: What might happen next?

Did Mikayla Nogueira use false lashes when promoting the new L'Oreal mascara? If so, it's not looking good and the beauty community is mad. Here is what I think she should do next from a marketing and media standpoint. What do you think? This is for educational purposes only! No being mean or dog-piling. When talking about Mikayla Nogueira, it is all my opinions and alleged. Tune into 'Ahead of the Curve' for weekly episodes on pop culture, entertainment and marketing news. If you love the podca...

Jan 26, 202330 min

The Tarte Trip: Why do brands send influencers on expensive brand trips? Breaking down the drama & marketing strategy

Tarte sent big influencers, like Alix Earle, on a trip to Dubai this week and TikTok was confused. Why do beauty brands send influencers on big trips when launching a product? There is a genius marketing strategy behind the chaos. The viral TikTok that sparked the discussion from Jack Mac Barstool: https://www.tiktok.com/@jackmacbarstool/video/7190226153909521710 Tune into 'Ahead of the Curve' for weekly episodes on pop culture, entertainment and marketing news. If you love the podcast, you will...

Jan 21, 202334 min
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