Balancing booze and your agency business
In this episode, Chip and Gini discuss the importance of having clear alcohol policies in agencies.
Sep 26, 2024•23 min
Agency Leadership Podcast
Chip Griffin and Gini Dietrich share practical advice for PR and marketing agency owners build better businesses.
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Episodes
Agencies and ageism
In this episode, Chip and Gini explore the challenges of ageism within the PR and marketing industries, with a focus on agencies.
Sep 19, 2024•23 min
Q3 agency owner survey shows overall optimism, but dissatisfaction with state of business development
In this episode, Chip and Gini discuss results from the SAGA Q3 Agency Owner Survey.
Sep 12, 2024•26 min
Why one-size-fits-all advice doesn’t work for agencies
In this episode, Chip and Gini dismantle the myth that agency management can rely on a one-size-fits-all approach. They emphasize the importance of understanding the diversity and unique needs of different types of agencies, such as PR, ad, and digital agencies.
Sep 05, 2024•20 min
Turning agency reporting into a profit center
Many agency leaders view reports as a necessary evil, but when done right they can actually become an important contributor to profits.
Aug 29, 2024•20 min
Using LinkedIn effectively to grow your agency
In this episode, Chip and Gini discuss the pros and cons of using LinkedIn for agency growth and professional engagement.
Aug 15, 2024•24 min
Do you trust your agency team members?
Chip and Gini explore common scenarios where agency owners struggle with trusting their employees, often due to micromanagement tendencies, ill-defined roles, or unrealistic expectations.
Aug 08, 2024•21 min
Unlocking agency potential by asking “So What?”
In this episode, Chip and Gini discuss the importance of asking "So What?" and how it can lead to more effective decision-making for agency owners.
Aug 01, 2024•21 min
Does email marketing work for agencies?
In this episode, Chip and Gini discuss the importance of email marketing for agencies. They emphasize that email newsletters should be a top priority for agencies to nurture leads, share content, and maintain direct communication with clients.
Jul 25, 2024•22 min
What to do when your agency can’t avoid responding to an RFP
If you're a regular listener, you know that Chip and Gini have strong feelings about staying away from RFPs when possible. But sometimes they can't be avoided.
Jul 18, 2024•22 min
Who Should PR Agencies Report To?
In this episode, Chip and Gini discuss whether PR agencies should report to the head of communications or the head of marketing.
Jul 11, 2024•21 min
Have agencies listened too well to the “be strategic” mantra?
In this episode, Chip and Gini examine whether agencies have hit 'peak strategy' as suggested recently by Blair Enns.
Jun 27, 2024•18 min
AI should be your agency’s friend, not foe
In this episode, Chip and Gini discuss the widespread apprehension about AI in the agency world, urging listeners to embrace the technology rather than fear it.
Jun 20, 2024•18 min
Adapting your agency for risk-averse clients
In this episode, Chip and Gini discuss the increased risk aversion and prolonged decision-making processes among clients and prospects in the agency industry, especially in light of economic uncertainties and the 2024 U.S. election.
Jun 13, 2024
Building an agency culture where everyone can take time off
In this episode, Chip and Gini discuss the importance of ensuring that no one in an agency, including owners and key employees, is too indispensable to take time off.
Jun 06, 2024
Setting honest expectations for your agency employees from the start
Don't sugarcoat it when writing up a job description or interviewing potential new hires - painting a rosy picture that doesn't match reality will only cause you headaches down the road.
May 30, 2024
Agencies need to adapt to effectively manage Gen Z employees
Gen Z employees tend to have a different (not worse!) approach to their jobs than the older generations do.
May 23, 2024•17 min
Should you start your own agency because your boss is making too much off of your work?
Many agency employees complain that clients pay so much more than they are making, so the owner must be reaping a huge profit.
May 16, 2024•22 min
Should your small agency hire senior-level pros?
Hiring seasoned professionals sounds like it will solve a lot of headaches you have as an agency owner. But will it?
May 09, 2024•20 min
What new rules on overtime and non-competes mean for agencies
Chip and Gini discuss recent updates from the federal government affecting agency owners, including a ban on non-compete agreements and changes to salary thresholds for overtime exempt employees.
May 02, 2024•22 min
Building trust and letting your team shine
Chip and Gini discuss the importance of agency owners letting go of micromanaging, trusting their team, and focusing on building a scalable business.
Apr 25, 2024•19 min
Should your agency sell itself as a fractional CxO to clients?
Chip and Gini discuss the intricacies of fractional leadership roles within clients.
Apr 04, 2024•21 min
Accepting equity as payment for agency services
In this episode, Chip and Gini discuss the potential pitfalls of receiving equity as payment for service.
Mar 21, 2024•18 min
Get over your fear of hiring employees
In this episode, Chip and Gini discuss the fear of hiring employees, the implications of using contractors, the financial considerations, and the benefits of having employees.
Mar 14, 2024•23 min
Handling frustration as an agency owner
In this episode, Chip and Gini discuss the challenges and frustrations of owning an agency, emphasizing the importance of seeking accountability and support, and reflecting on one's own role in addressing issues.
Mar 07, 2024•20 min
How to handle extended payment term requests from agency clients
In this episode, Chip and Gini discuss the importance of setting clear expectations from the start and being proactive in following up on overdue invoices.
Feb 29, 2024•23 min
Avoiding time-wasting in your agency
In this episode, Chip and Gini discuss how to get your agency's time under control and offer advice on managing business development and project management to avoid the unnecessary and focus on real value creation.
Feb 15, 2024•22 min
What recent media layoffs mean for PR agencies
In this episode, Chip and Gini discuss the recent wave of layoffs in the media industry and its implications for PR agencies.
Feb 08, 2024•23 min
Did your agency have a rough 2023?
In this episode, Chip and Gini share their perspectives — along with things that positioned some agencies for success in what many experienced as a down year.
Feb 01, 2024•23 min
Agencies succeed through consistency and evolution
When Gini shared in a recent episode that her success has come from doing the same thing for 15 years, a listener pointed out that she has continued to evolve.
Jan 25, 2024•18 min
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