In this episode, Chip and Gini talk about the need for agencies to find a sustainable focus and be cautious of riding the wave of the latest type of "hot" agency — including digital, social media, cannabis, crypto, and many others that have come and gone.
It's not uncommon to hear agency owners talk about wanting to target small businesses because there are so many of them and you can talk with the decision-maker more easily.
It seems so alluring to be able to put a Fortune 500 logo on your agency's website. Many of us dream of the creative things that we can do for these household names.
In this episode, Chip and Gini take a question from the SAGA Community on Slack about ways to motivate freelancers just as you do with employees.
In this episode, Chip and Gini talk about why it is important for agency owners to have someone outside of the business — a mentor, consultant, coach, friend, or even another agency owner — who can help to play that role.
If you're anything like Chip and Gini, you have discovered employees doing work for clients that is outside of the scope of work you have agreed to.
Most small agencies at some point experience the sinking feeling of losing a whale client or seeing a sudden sharp reduction in revenue.
In this episode, Chip and Gini talk about what matters — and what doesn't — when it comes to your website design and content.
Agency leaders need to stop casually discussing the chaotic environment common to so many agencies.
In this episode, Chip and Gini talk about why salary expectations are on the rise and what agencies can — and should — do about it.
Chip and Gini explain that for healthy, sustainable relationships with clients, agencies must get agreement on shared expectations every step of the way.
Chip and Gini argue that agencies should be looking to better integrate AI into their own processes and understanding how it is transforming how their clients approach the challenges that agencies address.
In this episode, Chip and Gini talk about some of the common mistakes that they have seen agency owners make with contracts and how to go about it in the best way.
In this episode, Chip and Gini discuss when you should (and shouldn't) terminate an employee for cause.
In this episode, Chip and Gini discuss best practices for conducting effective exit interviews, including who should run them and what they should include.
Chip and Gini are tired of all of the bad pitches from agencies that they find in their inboxes. They simply can't take any more.
In this episode, Chip and Gini look at when you should be looking for specific kinds of hires and whether they should be specialists, generalists, or fractional support.
In this episode, Chip and Gini talk about the unicorn hunting problem and what you can do about it as an agency owner.
Agency owners ask Chip and Gini all the time how they can figure out what to delegate — and how to do it — to free up time in their days.
In this episode, Chip and Gini explore how — and why — you should be more thoughtful about how you hand out titles to employees.
Is it even worth doing client satisfaction surveys? That's the question that Chip and Gini explore in this week's episode.
In this episode, Chip and Gini talk about the perils of transactional relationships with your agency's clients along with how to become more collaborative to produce better results.
In this episode, Chip and Gini explore some of the things that PR and marketing agency owners focus on that probably aren't worth the time.
Chip and Gini get asked frequently about the state of the economy, the prospects of a recession, and what it means for agency owners.
Chip and Gini offer tips for improving cash flow, minimizing delays, and increasing your flexibility to handle the ebbs and flows common with project-focused agencies.
In this episode, Chip and Gini review the recently released PR Council guidelines for the use of generative AI by agencies.
Chip and Gini offer tips on how to break the cycle of micromanagement and empower your team to produce the best results possible.
In this episode, Chip and Gini offer up some tough love for many agency owners who aren't compensating themselves fairly.
In this episode, Chip and Gini explore how agency leaders can help their team members to develop the skills and knowledge needed to produce excellent results for clients.
It's no secret that Chip rants about the importance of weekly 1:1 meetings between agency managers and their direct reports.
