Agency Leadership Podcast

Chip Griffin and Gini Dietrich•www.smallagencygrowth.com

Business

Marketing

Chip Griffin and Gini Dietrich share practical advice for PR and marketing agency owners build better businesses.

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Episodes

References and case studies for your agency

Another day, another rant from Chip and Gini. This time they have references and case studies on their minds.

Apr 06, 2023•21 min

The 2023 Banking Crisis and what it means for your agency

The past few weeks have been full of headlines about bank runs, government takeovers, and financial pandemonium.

Mar 30, 2023•21 min

Expanding the service offerings of your media relations agency

Chip and Gini frequently hear from PR agency owners who want to move beyond just offering media relations services, but aren't sure how best to do it.

Mar 23, 2023•24 min

Keeping an eye on your agency’s finances

Agency owners can be reluctant to involve employees or contractors in managing financial aspects of their businesses, especially anything that involves access to bank accounts or credit cards.

Mar 16, 2023•16 min

Think twice about seeking awards for your agency

Most agencies love awards. Larger agencies even have teams devoted to seeking them.

Mar 02, 2023•15 min

Do you need a new tool for [whatever]?

Like many of us, agency owners can fall into the trap of believing that tools solve problems.

Feb 23, 2023•20 min

Managing Gen Z agency employees (and anyone else with less experience than you)

Agency owners frequently lament to Chip and Gini that their employees don't have a proper sense of urgency and don't seem to work hard enough.

Feb 16, 2023•23 min

What if something happens to you as agency owner?

Do you have a plan for what others should do if you should suddenly become unavailable due to illness, accident, or even death?

Feb 09, 2023•22 min

Relying on third parties to deliver agency services

Most agencies depend on vendors and contracts to help provide at least some of the results that their clients expect.

Feb 02, 2023•20 min

Beware of dangerous agency RFP terms and conditions

Regular listeners know that Chip and Gini aren't fans of most agency RFP processes and believe that most of them should be avoided.

Jan 26, 2023•22 min

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