In this episode, Chip and Gini discuss the importance of having a clear vision for where an agency is headed while also acknowledging the need for strong operational skills.
In this episode, Chip and Gini discuss the frequent occurrence of receiving offers to buy agencies and how to handle these communications.
In this episode, Chip and Gini discuss the challenges of dealing with team members who may not be enthusiastic about the clients or the work your agency is doing.
In this episode, Chip and Gini discuss how agency owners should handle situations when an employee resigns.
In this episode, Chip and Gini highlight the challenges and potential pitfalls of over-relying on AI for content creation in PR and marketing.
Chip and Gini discuss the common scenario where clients give last-minute requests and share strategies for becoming part of the planning process earlier.
In this episode, Chip and Gini discuss whether or not employees can be encouraged to be "more strategic".
In this episode, Chip and Gini delve into the topic of scope creep in agencies.
Chip and Gini cover topics such as the importance of being confident in your pricing, avoiding negotiating against oneself, and the benefits of premium pricing.
Chip and Gini explore the different types of burnout, including cyclical and long-term burnout, and offer strategies to identify, cope with, and prevent it.
In this episode, Chip and Gini discuss the latest quarterly SAGA owner survey, which provides a mixed bag of results for agencies.
In this episode, Chip and Gini discuss what agency owners can do to weather the current climate of economic uncertainty and potential recession.
In this episode, Chip and Gini explore strategies for agency owners contemplating an exit plan.
Five years after most agencies leaned in to remote or hybrid work models, many owners and managers continue to struggle with finding the right approach to managing employees that they don't see in person every day.
Chip and Gini criticize the common misuse of AI for impersonal, high-volume outreach, and tell you how you can leverage AI while maintaining a human touch.
In this episode, Chip and Gini discuss the transition from being a freelancer to an agency owner.
Chip and Gini discuss the need for managers to support and mentor their employees, leveraging both internal and external resources, and the value of making time to mentor individuals outside one's own organization.
Chip and Gini discuss the complaint they hear from owners that AI is preventing junior employees from learning how to do their jobs the right way.
Chip and Gini explore how satisfaction can drive motivation, the significance of setting boundaries with clients, and the need for purpose in work.
In this episode, Chip and Gini address the topic of pivoting for small agencies in response to changing economic and political climates.
In this episode, Chip and Gini discuss the pros and cons of agencies doing subcontracted work for other agencies.
Chip and Gini discuss a Reddit user's question about managing a $2 million account.
In this episode, Chip and Gini discuss the findings from the SAGA quarterly survey of small agency owners.
Chip and Gini emphasize the need for agency owners to put themselves in the shoes of clients, prospects, and employees to improve communication and relationships.
Chip and Gini explore whether agencies should charge more upfront for initial work and creative approaches to managing client expectations and financials.
In this episode, Chip and Gini discuss PR professionals wanting a seat at the table when it comes to business decision-making.
In this episode, Chip and Gini discuss the common challenges agencies face in obtaining timely feedback and necessary information from clients.
Chip and Gini talk about compliance, ethical practices, and risk management for agency owners.
In this episode, Chip and Gini discuss strategic planning for growing an agency in 2025.
In this episode, Chip and Gini discuss the critical aspects of onboarding new clients in the agency world.
