Agency Launch - podcast cover

Agency Launch

Matt Dietz
A look into the life of the owner of an insurance agency. I opened my agency in 2004. I talk about sales, marketing, staffing and retention. If you can master these 4 things, you can write your own ticket. Get in.
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Episodes

The difference between getting a referral and asking for business

Maximizing Your Insurance Agency Success: The Power of Referrals and Building a PipelineIn this episode of Agency and Launch, Matt Dietz shares detailed insights on running a successful insurance agency, focusing on the importance of sales closing ratios, marketing types, and the crucial role of referrals. Matt emphasizes that building a strong referral network can significantly increase closing ratios and reduce future workload. He advises new agents to balance creating immediate sales opportun...

Jun 24, 20258 min

Time vs. Money: The Real Cost of Filling Your Pipeline

These show notes were generated by Headliner AI. If you enjoy them please tell other podcasters by giving a shoutout to https://headliner.app in your episode ✨ --- 💬 Show Notes Building a Pipeline for Success in Your Insurance AgencyIn this episode of Agency Launch, Matt Dietz dives into the essential strategies for building a robust pipeline in your insurance agency. He shares insights from a recent conversation with a successful agent eager to streamline lead generation. Matt discusses the tw...

Jun 05, 202512 min

Contracts and Commissions: Real Stories from the field

Navigating Commission Splits and Contracts in Your Insurance AgencyIn this episode of Agency Launch, Matt Dietz discusses the complexities of running an insurance agency with a focus on staffing, marketing, sales, and retention. He shares a detailed account of a recent conversation with an agent dealing with a commission split misunderstanding due to a handshake agreement. Matt emphasizes the importance of having detailed written contracts to avoid such issues and provides practical advice on ho...

May 28, 20258 min

Building Your Agency's Tech Stack: Insights from Mandy Reed of We Build Staxx

These show notes were generated by Headliner AI. If you enjoy them please tell other podcasters by giving a shoutout to https://headliner.app in your episode ✨ --- 💬 Show Notes Building a Tech-Forward Insurance Agency with Mandy Reed In this episode, Matt Dietz welcomes Mandy Reed, founder of We Build Stacks, to discuss the critical role of technology in modern insurance agencies. With over 20 years of experience in the insurance and fintech industries, Mandy shares her journey from being a cap...

May 20, 202531 min

The Power of Abundance: Strategies for Thriving in the Insurance Industry with Matt Wolk

These show notes were generated by Headliner AI. If you enjoy them please tell other podcasters by giving a shoutout to https://headliner.app in your episode ✨ --- 💬 Show Notes Building a Winning Culture in Insurance with Matt WolkIn this episode, Matt sits down with Matt Wolk, a five-time District Manager of the Year for Farmers Insurance, to discuss the intricacies of building a successful agency culture amidst challenges. Matt shares his journey from growing up in a family of insurance profe...

May 01, 202555 min

Optimizing Tech and Leadership in Insurance Agencies with Mariah Gates

Innovative Tech Strategies for Insurance Agents with Mariah GatesIn this episode, Matt welcomes Mariah Gates, founder and CEO of Accelerated Automation, to discuss innovative strategies for leveraging technology in insurance agencies. Mariah shares her experiences and insights on implementing tech solutions, addressing common challenges such as 'shiny object syndrome' and the importance of procedures and processes in driving efficiency. Both Matt and Mariah emphasize the significance of leadersh...

Apr 18, 202556 min

Dealing with customers who are unreasonable

Dealing with a Difficult Customer and Unexpected Billing IssuesIn this episode, Matt shares his recent experience with a challenging customer who had an issue with unexpected billing after canceling his auto policy. He details the interactions, the company's billing error, and how he and his team handled the situation professionally. Matt emphasizes the importance of taking a breath before responding to heated emails and gathering indisputable facts to address client complaints effectively. He a...

Mar 25, 202510 min

Elevate your life insurance game with psychology

Selling Life Insurance: The Psychology Behind the Sale with Matt from Agency LaunchIn this episode, Matt explores the fascinating psychology of decision-making, inspired by Dan Ariely's book 'Predictably Irrational.' Using relatable examples like comparing pen and couch shopping, Matt dives into the intricacies of persuading clients to buy life insurance. He shares practical strategies to add life insurance quotes seamlessly into household premium discussions, emphasizing the importance of start...

Mar 13, 20258 min

Boost your Auto Insurance Sales

Unlocking Insurance Discounts: The Power of Safe Driving AppsIn this episode, Matt shares a simple yet effective strategy to help close more business in the insurance industry. He discusses the surprising resistance to safe driving apps that offer discounts, despite the fact that modern technology tracks us anyway. Matt highlights the benefits of using these apps, including his own experience saving 18% on auto insurance. He also emphasizes the importance of collaborating with clients on deducti...

Mar 06, 20258 min

Running the ship short handed

💬 Show Notes Riding the Waves of Change: Navigating Agency Transitions and Client Challenges In this episode of Agency Launch, Matt Dietz shares his recent experiences as he navigates the challenges of running an insurance agency amidst a transition period. After losing a producer, Matt finds himself stepping back into production while managing 4,000 policies alongside his team member Meg. He discusses the initial adjustment, the quiet yet productive atmosphere in the office, and the excitement...

Feb 20, 202513 min

A fresh take on working the Home no Auto list

Unlocking Savings: Revamping Homeowners Insurance with Auto Policies In this episode of Agency Launch, Matt discusses a new strategy his insurance agency is using to boost auto insurance sales by leveraging competitive rates and bundling discounts. He explains the detailed process of reaching out to clients who only have home insurance policies, showing them potential savings by adding auto insurance and increasing deductibles. Matt shares his multi-touch approach, emphasizing persistence and pe...

Feb 06, 202511 min

Navigating the Complexities of Commercial Insurance Sales

These show notes were generated by Headliner AI. If you enjoy them please tell other podcasters by giving a shoutout to https://headliner.app in your episode ✨ --- 💬 Show Notes In this informative episode of Agency Launch, Matt Dietz shares his journey of pursuing a high-end hair salon as a new commercial client. He recounts the lengthy process of securing an appointment with salon owner Dre Hammer, emphasizing the importance of patience and maintaining a large pipeline in the insurance industr...

Jan 30, 202513 min

The Power of Personalized Coaching: Transforming Agents' Careers

💬 Show Notes In this compelling episode of Agency Launch, Matt Dietz opens up about his unique one-on-one coaching program designed to transform insurance agents at every stage of their careers. Matt shares his experiences coaching agents from various backgrounds, highlighting the personalized approach that adapts to each agent's specific needs and challenges. Matt discusses the importance of accountability and commitment in his coaching program, emphasizing how agents who are willing to face t...

Jan 20, 202511 min

The Art of Agency Management: Lessons from Keith Collins II

In this engaging episode of Agency Launch, Matt Dietz sits down with Keith Collins II to explore the journey and insights of becoming a district manager (DM) in the insurance industry. Keith shares his path from a small-town beginning in Stillwater, New York, to his current role as a DM, highlighting the pivotal moments and mentors that shaped his career. Keith discusses the influence of exceptional leaders like Matt Wolk and Mark Lee, who instilled in him the importance of high expectations and...

Jan 13, 20251 hr

The Science of the Second Ask

In this insightful episode of Agency Launch, Matt Dietz delves into the power of asking and the art of persistence in sales. Drawing from personal experiences and real-life scenarios, Matt emphasizes the importance of not taking the first "no" for an answer, and how pushing back can lead to unexpected successes. Matt recounts his early sales days at Enterprise Rent a Car, where he learned to embrace the "three no's" strategy to improve his closing ratio. He shares a compelling story about sellin...

Dec 12, 202410 min

Local Partnerships: Turning Small Businesses into Lead Generators

In this dynamic episode of Agency Launch, Matt Dietz explores innovative marketing strategies for insurance agents aiming to break free from the traditional internet lead model. With changes in regulations like the TCPA impacting how agencies can reach prospects, Matt offers a creative solution to generate leads locally and build meaningful business relationships. Matt shares his successful approach to creating your own leads by partnering with local businesses. He provides a step-by-step guide ...

Dec 11, 202413 min

Financial Wisdom for Agency Owners: Budgeting Tips

💬 Show Notes In this enlightening episode of Agency Launch, Matt Dietz tackles the crucial topic of budgeting within an insurance agency. Drawing from personal experiences and recent conversations with fellow agents, Matt emphasizes the importance of ensuring that every dollar spent is working towards generating more revenue. He shares his straightforward approach to budgeting: make sure your expenses are covered and that investments in staffing and marketing yield a positive return. Matt discu...

Nov 20, 20249 min

The Art of De-escalating Client Conflicts

💬 Show Notes In this engaging episode of Agency Launch, Matt Dietz delves into the emotional and operational challenges that come with running an insurance agency. Drawing from recent coaching conversations, Matt highlights the importance of understanding when to step back and when to push through, sharing insights on managing stress and making real-time decisions. He recounts a story of an agent who wisely chose to close his office for the day to avoid escalating tension, underscoring the valu...

Nov 13, 202414 min

Notes from the top 1%

In this insightful episode of Agency Launch, Matt Dietz shares his experiences from a recent conference that brought together a select group of agents and industry leaders. Matt reflects on the unique opportunity to engage with top-performing agents and the diverse ways they have built successful agencies. He emphasizes the importance of defining personal success, whether it means becoming a mogul in the industry or achieving a balanced life with family time and financial security. Matt delves i...

Nov 05, 202412 min

Patience Pays Off: Crafting Long-Term Client Relationships

These show notes were generated by Headliner AI. If you enjoy them please tell other podcasters by giving a shoutout to https://headliner.app in your episode ✨ --- 💬 Show Notes In this engaging episode of Agency Launch, Matt Dietz explores the power of long-term marketing and relationship-building in the insurance industry. Matt shares a compelling story of how a chance encounter with a local entrepreneur, Tanner Marty, turned into a successful business relationship over 18 months. This episode...

Oct 23, 202411 min

From Hire to High Performer: Navigating Producer Development

In this informative episode of Agency Launch, Matt Dietz dives into the nuances of onboarding and developing successful salespeople within the insurance industry. Matt shares his expertise on setting clear expectations and sales targets from the onset, emphasizing the importance of establishing a challenging yet achievable sales goal to motivate new hires. Matt outlines a strategic approach to onboarding, starting with setting attainable targets in the initial months to build confidence and mome...

Oct 03, 202411 min

Chasing Success: The Power of Relentless Follow-Up

In this engaging episode of Agency Launch, Matt Dietz shares a compelling sales story that underscores the importance of persistence and determination in the insurance business. Matt recounts his five-year journey to secure a general liability policy for a long-time client, a $9 million flower drop-shipping company. Despite numerous setbacks and the involvement of multiple assistants and the CFO, Matt's relentless follow-up and dedication ultimately led to closing a $12,000 premium policy. Matt ...

Sep 25, 202412 min

Short Memory, Big Wins: Navigating Client Departures

In this insightful episode of Agency Launch, Matt Dietz delves into the critical traits of attitude, persistence, and having a short memory, which are essential for surviving and thriving in the insurance industry. Matt shares a relatable story about a producer struggling with an exorbitant home insurance premium quote and how the situation was handled, emphasizing the importance of moving on from setbacks. Matt recounts his own experiences with high premium quotes and the necessity of making cl...

Sep 18, 202411 min

Going the Extra Mile: Winning Over Underwriters

💬 Show Notes In this compelling episode of Agency Launch, Matt Dietz shares a gripping story of perseverance and advocacy in the insurance industry. Matt recounts his recent battle to save a key client's restaurant policy from non-renewal due to high alcohol sales, highlighting the importance of going above and beyond for valued clients. Matt details his strategic approach, starting with a heartfelt letter to his underwriter and progressing to a bold move involving a personalized BombBomb video...

Sep 12, 20249 min

Reviving an Old Strategy: Life Insurance Sales Secrets

In this dynamic episode of Agency Launch, Matt Dietz revisits a life insurance sales strategy that has proven successful in the past and is making a strong comeback. Matt shares how he managed to write 50 life policies a year multiple times, even hitting a high of 67 issued and paid policies. The key to his success? Starting the conversation with potential clients by offering something for free. Matt explains the psychological impact of offering free life insurance policies and how this approach...

Aug 27, 20248 min

Seize the Opportunity: Building a Robust Pipeline

In this motivating episode of Agency Launch, Matt Dietz addresses a critical topic for insurance agents: building a robust pipeline. Matt emphasizes the importance of having an abundant pipeline to ensure more business, especially during these turbulent times in the insurance industry. With companies struggling to remain profitable and premiums skyrocketing, now is the perfect time to be aggressive with your asks. Matt shares practical advice on how to approach potential clients by asking a simp...

Aug 22, 20247 min

The Only KPI that matters

In this insightful episode of Agency Launch, Matt Dietz zeroes in on the single most important KPI for insurance agencies: premium written. Matt underscores the criticality of this metric, explaining how it serves as the ultimate indicator of success and efficiency. He emphasizes that all other metrics are secondary and should support the goal of increasing premium written. Matt breaks down how to set premium goals, track them daily, and diagnose issues when targets aren't met. He provides pract...

Aug 15, 20249 min

Be Like Michael Phelps: Mastering Preparation in Your Agency

These show notes were generated by Headliner AI. If you enjoy them please tell other podcasters by giving a shoutout to https://headliner.app in your episode ✨ --- 💬 Show Notes In this dynamic episode of Agency Launch, Matt Dietz draws inspiration from the world of sports to share valuable lessons on preparation and foresight in the insurance industry. Using the incredible stories of Michael Phelps and Peyton Manning, Matt illustrates how meticulous preparation can set you up for success even i...

Jul 29, 20248 min
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