Hedda Lidgard discusses simplifying complexity
Episode description
Hedda Lidgard is the CEO at Frank Valiant, a leading creative agency that specialises in explaining complex things in simple ways.
They combine storytelling skills and a deep understanding of visual communication with their love for state-of-the-art technology. Clients include giants like Atlas Copco and AstraZeneca.
We talk about:
🔸 Applying consulting frameworks to the challenge of growing an agency
🔸 What makes successful communications and creative work
🔸 Saying no to clients and making the complex, simple
🔸 The most important metrics to track when growing an agency
🔸 The process for identifying the best people and getting them into the business
Enjoy the conversation.
Mentioned in this episode:
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