Natalia Chaban is the Digital Performance & Technology Director at Mediacom. Campaign’s media agency of the decade. She has over 15 years of experience in advertising technology & innovation. As well as a deep understanding of digital media platforms, data platforms, digital media analytics, data warehousing and emerging digital technologies. Learn more about our episode sponsor at Account Insight.ai We talk about: 🔸 Tight targeting and brand loyalty vs reach and building mass audiences...
Dec 13, 2021•50 min•Ep. 154
Jessica Bohm is the Director of Agency Business at Similarweb. Similarweb gives agencies a true 360-degree view of all digital activity across customers, prospects, partners, and competition. Their insights help clients beat their competition and win their markets. Find out more at Similarweb.com We discuss: 🔸How agencies use Similarweb data to get an advantage in new business pitches 🔸How agencies can improve client delivery 🔸Reducing the time spent collecting and analysing campaign data to ...
Dec 12, 2021•22 min
Jessica Bohm is the Director of Agency Business at Similarweb. Similarweb gives agencies a true 360-degree view of all digital activity across customers, prospects, partners, and competition. Their insights help clients beat their competition and win their markets. Find out more at Similarweb.com
Dec 12, 2021•2 min
Oliver Yonchev is the co-founder and COO of Flight Story. Flight Story build resilient retail investor communities around great public companies. Previously Oliver was Managing Director of Social Chain, a world-leading social media and e-commerce group. Within just 6 years the company grew from a small UK start-up to a $600m+ public company, operating across 7 locations. For almost a decade, Oliver has been at the forefront of digital marketing and creative services supporting the management tea...
Dec 07, 2021•52 min•Ep. 153
Oliver is the co-founder and COO of Flight Story. Flight Story build resilient retail investor communities around great public companies. Previously Oliver was Managing Director of Social Chain, a world-leading social media and e-commerce group. Within just 6 years the company grew from a small UK start-up to a $600m+ public company, operating across 7 locations. For almost a decade, Oliver has been at the forefront of digital marketing and creative services supporting the management teams of Am...
Dec 06, 2021•1 min
Michael Gietzen is the Group Managing Director for Identity, one of the UK’s most successful event agencies. He leads a team that delivers extraordinary events for world governments and global brands. With a team of over 100 people, they deliver events for some of the biggest brands around, such as Apple, Siemens, Leica, Harley-Davidson, New Balance, Formula E, NATO and Her Majesty’s Government. Identity is now on course to turnover £150 million this year. We talk about: 🔸The journey and evolut...
Nov 29, 2021•49 min•Ep. 152
Michael Gietzen is the Group Managing Director for Identity, one of the UK’s most successful event agencies. He leads a team that delivers extraordinary events for world governments and global brands. With a team of over 100 people, they deliver events for some of the biggest brands around, such as Apple, Siemens, Leica, Harley-Davidson, New Balance, Formula E, NATO and Her Majesty’s Government. Identity is now on course to turnover £150 million this year.
Nov 29, 2021•2 min
Kevin Sugrue is currently a consultant for Similarweb, he helps Agencies to differentiate their client’s brands, build attention and preference using Paid, Owned & Earned media. Kevin works across both strategy and insight; guiding more effective marketing. At IPG Mediabrands he worked with clients such as Amazon, ExxonMobil, Lego, Lockheed Martin, Spotify, Tata Communications, Unilever and UPS. He has also worked at Dentsu, Millward Brown and Bates Worldwide. His experience includes work fo...
Nov 15, 2021•36 min•Ep. 151
Kevin Sugrue is currently a consultant for Similarweb, he helps Agencies to differentiate their client’s brands, build attention and preference using Paid, Owned & Earned media. Kevin works across both strategy and insight; guiding more effective marketing. At IPG Mediabrands he worked with clients such as Amazon, ExxonMobil, Lego, Lockheed Martin, Spotify, Tata Communications, Unilever and UPS. He has also worked at Dentsu, Millward Brown and Bates Worldwide. His experience includes work fo...
Nov 09, 2021•2 min
Wale Badamosi-Oyekanmi is the Founder and President of Dare.Win, the international award-winning group offering communication & consulting services to entertainment and content brands. They have recently merged with Sir Martin Sorrell’s Media.Monks in 2020. Clients include Netflix, Spotify, PlayStation, Bacardi Group, Google, YouTube, BMW, Disney, Warner Bros and Zalando to list a few. We talk about: 🔸The importance of hard work 🔸The story behind how Dare.Win won their first client 🔸The c...
Nov 03, 2021•55 min•Ep. 150
Wale Badamosi-Oyekanmi is the Founder and President of Dare.Win, the international award-winning group offering communication & consulting services to entertainment and content brands. They have recently merged with Sir Martin Sorrell’s Media.Monks. Clients include Netflix, Spotify, PlayStation, Bacardi Group, Google, YouTube, BMW, Disney, Warner Bros and Zalando to name a few.
Oct 31, 2021•1 min
Matt Harper is the CEO of The Marketing Practice, with their recent acquisitions, they are now one of the leading full-funnel B2B agencies in the world. He previously ran the agency’s US operation prior to becoming group CEO. His goal is to develop a team that’s the best in the world at B2B marketing, delivering a blend of local expertise and global scale that helps clients grow customers, pipeline and partner channels. The company has recently made two significant acquisitions, Omobono, the dig...
Oct 26, 2021•52 min•Ep. 149
Matt Harper is the CEO of the Marketing Practice, with their recent acquisitions, they are now one of the leading full-funnel B2B agencies in the world. He previously ran the agency’s US operation prior to becoming group CEO. His goal is to develop a team that’s the best in the world at B2B marketing, delivering a blend of local expertise and global scale that helps clients grow customers, pipeline and partner channels. The company has recently made two significant acquisitions, Omobono, the dig...
Oct 26, 2021•2 min
Tiffani Bova is the Global Customer Growth and Innovation Evangelist at Salesforce. Her book: Growth IQ has been translated into seven languages, it was named a Wall Street Journal Bestseller and one of the top 5 books in Leadership and Strategy. She’s been named as one of the “Most Powerful and Influential Women in California”. She writes for HBR, Forbes and has been featured in articles from Bloomberg, The WSJ, Economist, Hoovers and USA Today. We talk about: 🔸Choosing the right growth path f...
Oct 19, 2021•48 min•Ep. 148
Tiffani Bova is the Global Customer Growth and Innovation Evangelist at Salesforce. Her book: Growth IQ has been translated into seven languages, it was named a Wall Street Journal Bestseller and one of the top 5 books in Leadership and Strategy. She’s been named as one of the “Most Powerful and Influential Women in California”. She writes for HBR, Forbes and has been featured in articles from Bloomberg, The WSJ, Economist, Hoovers and USA Today.
Oct 19, 2021•2 min
Jonathan Leafe ran Strawberry for 27 years, a very successful Creative Marketing Agency, he then sold the agency and became a performance coach. He’s since helped many Digital Agencies, Marketing Agencies and Creative Agencies fulfil their full potential. Helping them turn minus EBITDA into positive success, double their turnover and more than double their profit, as well as going from having no retainer clients to 100% on retainer. We talk about: 🔸The most important principles for creating suc...
Oct 12, 2021•43 min•Ep. 147
Jonathan Leafe ran Strawberry for 27 years, a very successful Creative Marketing Agency, he then sold the agency and became a performance coach. He’s since helped many Digital Agencies, Marketing Agencies and Creative Agencies fulfill their potential. Helping them turn minus EBITDA into positive success, double their turnover and more than double their profit, as well as going from having no retainer clients to 100% on retainer.
Oct 11, 2021•2 min
Sophie Coyne and Megan Leppan are the co-founders of Raised by Wolves. A fascinating company at the nexus of corporate internal communications with brand advertising. Corporate comms for a long time has been stale but Megan and Sophie have big plans to change that by injecting some much-needed life into the space. We talk about: 🔸The problems Raised By Wolves solves for customers 🔸How to create effective and creative corporate comms 🔸How corporate communication is evolving 🔸What makes a grea...
Sep 27, 2021•47 min•Ep. 146
Sophie Coyne and Megan Leppan are the Co-founders of Raised by Wolves, a creative communications studio focused on helping brands unsettle the ordinary in the corporate and sustainability space.
Sep 24, 2021•2 min
Perrine Farque, is the author of 'Inclusion', entrepreneur, keynote speaker and inclusion expert who empowers leaders to leverage diversity as their competitive advantage. Perrine was nominated as one of the TOP 50 most influential UK Tech women. She inspires and motivates leadership teams to embrace diversity and inclusion. As well as helping attract and retain top diverse talent. Perrine has worked with global leading companies such as Facebook, Microsoft, IBM and many others. We discuss: 🔸Wh...
Sep 13, 2021•31 min•Ep. 145
Perrine Farque, is the author of 'Inclusion', entrepreneur, keynote speaker and inclusion expert who empowers leaders to leverage diversity as their competitive advantage. Perrine was nominated as one of the TOP 50 most influential UK Tech women. She inspires and motivates leadership teams to embrace diversity and inclusion. As well as helping attract and retain top diverse talent. Perrine has worked with global leading companies such as Facebook, Microsoft, IBM and many others....
Sep 08, 2021•1 min
Jim Houghton has over 25 years of international experience working with and within marketing and communication businesses on corporate finance, including M&A, exit planning, joint ventures, deal structuring, post-merger integration and earnout management. This is Jim’s second time on the show. He has had an amazing career from his time at Omnicom in the early 2000s, to BDO then to Results international where he advised many leading marketing services businesses. He’s advised on many deals fo...
Sep 07, 2021•42 min•Ep. 144
Jim Houghton has over 25 years of international experience working with and within marketing and communication businesses on corporate finance, including M&A, exit planning, joint ventures, deal structuring, post-merger integration and earnout management.
Sep 07, 2021•2 min
Assita Kone is a leading expert in marketing, sales, market penetration and PR with a robust background in tourism and hospitality. Her career with ONOMO Hotels, Mangalis Hotel Group & being a self-employed consultant has taken her all over the world, from moving to the inner city streets of Paris, to the UK, then onto the UAE, Abu Dhabi and now back to Ivory Coast where she is helping build the country's young people into the future leaders of the country. We discuss: 🔸International perspe...
Aug 31, 2021•45 min•Ep. 143
Assita Kone is a leading expert in marketing, sales, market penetration and PR with a robust background in tourism and hospitality fields. Her career has taken her all over the world, from moving to the inner city streets of Paris, moving to the UK, then onto the UAE, Abu Dhabi and now back to Ivory Coast where she is helping build the country's young people into the future leaders of the country.
Aug 31, 2021•2 min
Chris Averill is an experienced entrepreneur, founder, author, leadership coach and mentor. He built and sold a hugely successful business and now helps others achieve their business goals. He founded WAE in 2003, a leading global service design company and sold it in 2016; to become a consultant, advisor and mentor. His new book: Build, Sell, Retire is all about The truth about M&A and demystifying the M&A process. We discuss : 🔸How he turned his £1 Million+ dream into reality 🔸The un...
Aug 24, 2021•1 hr 6 min•Season 1Ep. 142
Chris Averill is an experienced entrepreneur, founder, author, leadership coach and mentor. He built and sold a hugely successful business and now helps others achieve their business goals. He founded WAE in 2003, a leading global service design company and sold it in 2016; to become a consultant, advisor and mentor. His new book: Build, Sell, Retire is all about The truth about M&A and demystifying the M&A process. If you are starting a business, growing one or thinking of selling then ...
Aug 24, 2021•2 min
Tom Perry is the Founder and CEO at Sherpa - a global, specialist, Channel agency. They manage Channel, Alliances & Partner programmes for global technology companies at any stage of growth. They have also developed and now operate the world's first Partner Experience platform, which they have built over the last 3 years, which technology firms use to drive revenue with their partners. Tom also speaks on Channel Marketing best practices, Go to Market for Tech brands and channel marketplaces....
Aug 17, 2021•51 min•Season 1Ep. 141
Tom Perry is the Founder and CEO at Sherpa - a global, specialist, Channel agency. They manage Channel, Alliances & Partner programmes for global technology companies at any stage of growth. They have also developed and now operate the world's first Partner Experience platform, which they have built over the last 3 years, which technology firms use to drive revenue with their partners. Tom speaks on Channel Marketing best practices, Go to Market for Tech brands and channel marketplaces. As w...
Aug 15, 2021•2 min
Andy Nairn is a Founding Partner at Lucky Generals, one of the most awarded and revered Ad agencies in the world. Campaign Magazine has named Andy the No.1 planner in the UK and one of the top 10 in the world. He has won more IPA Effectiveness Awards than any other planner, including 2005, 2007 and a 2010 Grand Prix. He is now a Fellow in 2010 and the IPA has named him one of the inaugural members of their Effectiveness Hall of Fame. Andy has created impactful work at AMV BBDO, RKCR/Y&R, Goo...
Aug 10, 2021•1 hr 3 min•Season 1Ep. 140
