Lucy Snell is the co-founder of Cherry a new business and marketing consultancy for digital agencies. She’s helped agencies win new business for over 20 years. This was a tour de force conversation covering all things new business. We discuss everything from: The process of winning new business How to build a strong pipeline selling in this environment hiring new business people How to use social selling Why we’re so scared of picking up the phone She’s helped win business in pretty much every s...
Jul 14, 2020•42 min•Season 1Ep. 85
Aaron Ross is the Co-CEO PredictableRevenue.com, keynote speaker, author "Predictable Revenue and From Impossible To Inevitable". He is an inductee to the sales hall of fame and Dad of 9. He now lives in Edinburgh. If you’re even remotely interested in: Sales Winning new business Getting attention in a crowded marketplace Lead generation Entrepreneurship writing books Having 9 children This is the podcast for you. He was the CEO of an unsuccessful company that failed because he didn’t have an un...
Jul 08, 2020•47 min•Season 1Ep. 84
Jessica Manintire and Natalie Moores are the co-founders of a fantastic communications agency called Mac & Moore. Where do I start, in 2016 on the back of the doom and gloom of Trump, Brexit, they really wanted to see a change in the world so they set up the agency. They were in-house at agencies before and worked with a tech startup that failed, and at that point, they joined forces and decided to do something a little bit different. About 3/4 of the way into the interview Jess quotes an au...
Jun 30, 2020•53 min•Season 1Ep. 83
Bernadette Jiwa is a recognised global authority on business philosophy and the role of identity and story in business, innovation and marketing. She is the author of several best-selling books on marketing and brand storytelling including: Make your ideas matter, the fortune cookie principle, marketing a love story and her latest book, Story-driven, you don’t need to compete when you know who you are. It was just an absolute pleasure speaking with her, I've followed her work from afar for a lon...
Jun 25, 2020•35 min•Season 1Ep. 82
Tim Doust has been in the Media & Marketing industry for over 30 years, his biggest achievement to date has been launching Inferno (one of London's leading integrated agencies). They have now been merged into a global network. Their belief is: 'The world needs more interesting' will still remain the same but they now have the support of 150 countries behind them. Their main goal is to make their clients' business grow and flourish. He is now the co-founder of R&D and Pablo, helping brand...
Jun 16, 2020•1 hr 6 min•Season 1Ep. 81
Martin Palethorpe is the founder and executive coach at the Pragma Group, they are a team of high-level Executive Coaches & Consultants, working with CEOs and CxOs. He is passionate about inspiring and challenging CEOs to be better leaders, to achieve their potential building healthy high-performing teams & organisations. His teaching about the Human Mind is at the core of his work. He’s also an adventurer, having raced to the north pole and run across deserts.
Jun 10, 2020•58 min•Season 1Ep. 80
If you saw the video of the brutal murder of George Floyd recently, you felt saddened and shocked that these things are still happening in 2020. Our industry has an opportunity to respond to the brutality that is sadly still with us and begin to change things. Agencies communicate on behalf of brands which means we can actually affect some kind of positive change, but a lot of that change has to begin at home with ourselves. Diversity and inclusion is still a massive problem in our industry and ...
Jun 03, 2020•44 min•Season 1Ep. 79
Sandy Lindsay is the Chair of Tangerine comms, One of the UK’s leading integrated communication consultancies. She’s also the Non-executive director for many tech and not for-profit businesses. She’s involved in over 10 businesses in some capacity. Sandy was honored in the Queen's birthday list of 2015 for services to business and young people. The same year also saw Sandy named North West Director of the Year (SME) and Highly Commended in the same award, nationally, by the Institute of Director...
May 27, 2020•13 min•Season 1Ep. 78
Colin Campbell Austin is the co-founder of MenTall, a socially responsible organisation focusing on the issues surrounding mental health, diversity and inclusivity from the male perspective. With a focus on training and development in the workplace as well as collaboration with other socially responsible businesses focusing on other social issues and the strands of diversity, as defined by the UK Government. We discuss: How Channel 4 benefit from talent and diversity Diversity and Inclusion at T...
May 20, 2020•34 min•Season 1Ep. 77
Shazia Ginai is the CEO of Neuro-Insight. They are a neuromarketing and neuro analytics company that uses unique brain-imaging technology to measure how the brain responds to communications. This allows them to deliver unique consumer insight, and reveal how a piece of design or advertising is affecting people at both a rational and an emotional level. We discuss: How the brain works Influencing human decision making Leadership becoming CEO of a multimillion-pound firm at 36 Female leadership an...
May 13, 2020•1 hr 1 min•Season 1Ep. 76
Kathleen Saxton is the Founder of The Lighthouse Company with offices in London and New York. Their goal is to work with the most talented leaders globally within the Media, Marketing and Advertising sector. They build Superteams for their clients and pioneer new talent management. Clients include: Havas, Engine and Channel 4 to name a few. She is also the co-founder and Chair of the Advisory Council for Advertising Week Europe, the leading Advertising event now planning it's 8th year in London....
May 06, 2020•1 hr 12 min•Season 1Ep. 75
Adam Tuckwell is the Commercial Director at Mobas, the Brand Transformation Agency, leading marketing campaigns for a variety of national and international clients. Adam is also the co-founder of PRHub, a regional network of PR professionals in the East of England and a Fellow of the Chartered Institute of PR. We discuss: The culture within Mobas that helps them in a crisis Which agencies will struggle most at this time and what can they do about it? How do we help people not suited to remote wo...
May 04, 2020•26 min•Season 1Ep. 74
Doug Kessler is Creative Director, Co-Founder, Velocity Partners. A multi award-winning London-based, B2B content marketing agency. They help their clients develop compelling stories, then drive these stories into the marketplace. We discuss: What are the most common questions from clients right now. How much do you think life will change after this? Which brands should be communicating at this time and who shouldn't? What opportunities does this provide for the well run agencies and businesses ...
Apr 27, 2020•23 min•Season 1Ep. 73
Giulia Watson is the Head of the Change Accelerator at Revolt , helping NGOs, activists and changemakers supercharge their revolutions through the power of branding. Where action and creativity meet to have real impact. We discussed: Respond, Relieve, Rebuild their manual for action leadership in Covid 19. Should marketers step back and let the public health professionals and government take the lead? Do brands even have a role to play in this environment? What practical help can brands help wit...
Apr 23, 2020•18 min•Season 1Ep. 72
Marcus Lambert is an entrepreneurial CTO and software architect for Omobono, the digital agency for business brands. He measures success by delivering exactly what the user needs wrapped in a compelling UX on time and on budget. We discussed: How have their business continuity plans changed What does that look like with an agency with 100 people? How should we be thinking about scenario planning? How his role has changed as CTO How Omobono are thinking about sales and new business? How do B2B sa...
Apr 22, 2020•22 min•Season 1Ep. 71
Tim Hill is Growth and Development director for Hill & Partners. His purpose is to help independent creative and design businesses grow faster, perform better and build sustainable client relationships. As Managing Director, he’s led business transformation, re-starting growth, restructuring and re-energising businesses. We discussed: If you are a new business person right now when the future is so uncertain, how should we be selling now? How should new business teams be taking care of their...
Apr 20, 2020•23 min•Season 1Ep. 69
Collette Philip is the founder and managing director of Brand by Me. She specialises in is helping brands that drive positive change and social impact. Everything she does is about putting strategy at the heart of brands and unlocking brands to achieve transformation. We discussed: The difference between a knee jerk reaction vs a more thoughtful and considered one. Good and bad examples The pressure between short term results and long term success. Do we have the wrong metrics? Which brands have...
Apr 17, 2020•30 min•Season 1Ep. 68
Sally Henderson is an Executive Change Mentor, offering support, advice & help to senior leaders to keep you & your business going during the challenges ahead. We discussed: How our emotions have changed over the weeks and how to manage them How do you lead yourself first before your employees Frameworks for dealing with stress, fear and anxiety Keeping perspective healthy Prioritising your own needs Sally's silver linings. I started by asking her: As an Executive Change Mentor, you spec...
Apr 15, 2020•24 min•Season 1Ep. 67
Richard Wood is the Managing Director of Six & Flow, a Manchester-based growth marketing agency working across digital to help grow businesses through brand awareness and Customer acquisition. We discussed: How transparent he is being with his team Contingency planning and preparing for a crisis Getting back to business as usual quickly The exciting time to experiment for marketers Richard's silver linings I started by asking him to explain what’s at the top of his mind as we enter week two ...
Apr 13, 2020•24 min•Season 1Ep. 66
Michael Scantlebury is the Founder of Impero a modern, independent creative agency - winner of five Agency of the Year Awards. Impero's clients include Martell Cognac, Ugg shoes, The Volvic water brands at Danone, Lindt & Sprungli, Havana Club Rum and General Mills. We discussed: How clients are responding Sales and new business Supporting employees to keep motivation up Making order out of chaos Michael's silver linings I started by asking him to share what he is thinking about the future a...
Apr 09, 2020•20 min•Season 1Ep. 65
ANTHONY IANNARINO is a highly respected international speaker, bestselling author, entrepreneur, and sales leader specializing in the complex business-to-business (B2B) Sale. Anthony is best known for his work at The Sales Blog, which has helped him gain recognition as a top thought leader in sales strategy. He has put out some fantastic content recently to help people through this difficult time and we wanted to speak with him to share his ideas with people who may not have come across them bec...
Apr 08, 2020•22 min•Season 1Ep. 64
Nik Govier is the founder and CEO of Blurred. In January 2019 Blurred was named PR Week’s #1 ‘ONE TO WATCH’ FOR 2019. Within a few short months it's secured a number of major global clients, focusing on work which embraces the blurring of the lines between corporate / consumer and internal/external comms. We discussed: The importance of core values for decision making at this time How clients are responding Treating people like human beings Keeping the energy of her team-high How to think about ...
Apr 06, 2020•19 sec•Season 1Ep. 63
Guy Wieynk is the Global CEO of Analog Folk and the former CEO of Publicis UK, the 3rd largest communications firm in the world, where he led the transformation of the UK’s broad client offering, during which the business won some of its biggest clients from the last decade. We discussed: Should we put sales and marketing on hold or ramp up? Selling without looking opportunistic Communicating with clients and employees at this time How agencies and creative businesses can support each other. How...
Apr 02, 2020•18 min•Season 1Ep. 62
Joe Hine is a Partner at SI Partners. A global growth consultancy, he supports clients to build value within their businesses and providers M&A advice on high value, cross-border deals. We discussed: The importance of first securing your business Over-communication to your employees What you business will need to look like post-crisis Digitally enabled businesses vs legacy businesses challenges How to de-risk your business I started by asking him, how we should be thinking about the problem ...
Apr 01, 2020•19 min•Season 1Ep. 61
Julianna Richter is a partner at Waypoint Partners, a leading Growth and M&A Advisory firm in the UK and US. She has spent the last 20+ years in senior leadership and agency management roles where she has focused on Communications, Operations, Client Management and Business Development. Prior to joining Waypoint, Julianna was U.S. Chief Operating Officer at Edelman, the world’s largest independent PR firm, where she led the largest region with 2,700 employees and revenue of close to $500 mil...
Mar 31, 2020•22 min•Season 1Ep. 60
David Clare is an award-winning communications strategist, specialising in content, insights, and influence. He is Head of Content at Fox Agency, the B2B tech marketing agency, and producer of ClientSide podcast. David was listed in PR Week's 30 under 30 in 2015 as one of the leaders in the communications industry. He is a regular speaker on digital topics, having spoken at Social Media Week, CIPR and Microsoft conferences. We discussed: Have client relations ever been impacted by your remote wo...
Mar 30, 2020•20 min•Season 1Ep. 59
Farhad Koodoruth has more than 20 years experience in marketing mainly around Digital & Strategy. With extensive experience across all forms of e-commerce, b2b, startups and sport We discussed: What can agencies and creative businesses be doing at this time to support each other and their employees? Coming out stronger How well has the government responded? Taking emotion out of it Suck it up and deal with it Farhad's silver linings I started by asking him what are the main things Threepipe ...
Mar 27, 2020•20 min•Season 1Ep. 58
Paul Allen is the Founder of Red Dots Consulting using over 20 years’ experience of working in and with marketing services agencies. They deliver a financial and commercial sounding board, creating new business models, fee structures and simplifying the way that the business operates. We discussed: What are the things agency owners should be focusing on right now? What are the financial triggers that provoke action? What other financial considerations should I be thinking about? How can the gove...
Mar 26, 2020•21 min•Season 1Ep. 57
Robert is the UK's best-known and sought-after keynote speaker on growing digital agencies. He also talks on customers: finding, delighting and keeping more and better customers and clients. We discussed: Which types of creative businesses will survive? How to prepare yourself for the recession to come Reassuring employees Robert Craven's Silver Linings Enjoy
Mar 25, 2020•26 min•Season 1Ep. 57
Felix Velarde works with action-oriented digital, marketing and creative agency owners and tech startups. Using a highly effective process to scale up, drive up profits and increase exit value, and cutting to critical issues to deliver value fast, the 2Y3X programme generates a huge ROI and can add millions to both revenue and sale value. We discussed: The short, medium and long term implications of the situation How to deliver value to your clients at this point What the really good agencies do...
Mar 24, 2020•23 min•Season 1Ep. 56
