With so much uncertainty at the moment, many agencies are putting sales and marketing on hold, but that may not be the best approach. Robin Bonn runs a specialist management consultancy for agencies called Codefinery, Helping them find their shortest course from good to great. I asked rob if he can blame agencies for not focusing on sales and new business right now? enjoy the chat.
The coronavirus is hitting creative businesses and agencies pretty hard. The government announced an unprecedented rescue package for UK businesses but there is confusion as to how businesses can access this support. Today we’re speaking with Stuart Ramsay, the founder of Accountancy Extra. They specialise in helping Digital Creative Agencies in the UK build great Finance functions and help the owners create the lifestyle they deserve. Contact Stuart stuart@accountancyextra.co.uk http://stuart@a...
My extra special guest this week is Blair Enns, he is the CEO of Win Without Pitching, if you are one if the 15 people in the agency world who has not read the book, I suggest you head over to Amazon.com or wherever fine books are sold and pick up a copy for you and your business development people. It’s one of those books you realise within the first few pages, yeah this is a good book. It’s short, super practical and full of enduring business development insights. the book has been around over...
Dylan Davenport is the Managing Director of The Wild at Jungle Creations. They are a social-first publisher that is disrupting the traditional agency model. Dylan is a highly regarded advertising veteran. having worked at some of the most prestigious ad agencies of the last decade. Rapier, BMB, Adam&Eve, who later became adam&eveDDB. They’ve got channels like ITV or Channel 4 dedicated to different interests people have like food, crafting, fitness, female empowerment and they have amass...
Jeannette Pritchard is the founder and Chair of JPC, a multi-award-winning strategic brand and communications consultancy. In 2018 she was recognised by the queen for services to business and entrepreneurship. and if you are remotely interested in: Entrepreneurship Experiential design Customer experience Social entrepreneurship and Changing people lives you will absolutely love this conversation. She was one of the first people to combine the fields of Operatic and theatre design with the emergi...
My extra special guest this week is Rory Sutherland, the vice-chairman of Ogilvy UK. it wasn’t actually this week we recorded it some time ago but this is the final part of our interview. We chopped it into 3 parts because we spoke for such a long time and he packs so much into every minute of the interview, it made sense to break it up just so I could take it all in, reflect, come back to it. In this part, for instance, we talk about: Why placebos are a good thing and why marketers should use t...
Jim Hawker is the co-founder of Threepipe, a multi-award-winning integrated agency working with some of the biggest brands in the world. This is just a masterclass in how to continuously reinvent yourself and your offering to make sure it’s a relevant and compelling to the client as possible. They started life as a very well respected PR agency, then transformed its self into a truly digital-first agency as the worlds of PR and SEO began to merge. He’s been confronted with one challenging situat...
Andrew Nicholson is the Co-founder and CEO at Kulea.MA. An award-winning marketing automation platform that is skyrocketing right now and taking significant market share from Hubspot and Marketo. They won ‘emerging vendor of the year at the B2B marketing awards and if you are remotely interested in… Saas marketing automation Behavioral economics This is the podcast for you. Andrew is the proud owner of a B2B Marketer of the Year Award and has used this accolade to promote a digital agenda to mar...
Guy Wieynk is the global CEO of AnalogFolk, a 300 person digital creative agency with offices in London, New York, Hong Kong, Shanghai, Sydney. You may have heard of some of their clients: Nike, Diageo, BT, Tommy, Unilever, go down the list…. He was the former Managing director of AKQA New York then VP of International. He joined the agency when they had just 20 people, opened 10 offices and worked with some of the most iconic brands of the last 20 years. They sold the agency to WPP for only abo...
Paul Allen is a Partner at SI Partners. A Global M&A advisory & Growth Consultancy for creative & technology businesses. He is an Industry specialist in growth, leadership, and commercial behavior change, he leads SI Partners’ global commercial practice spending 50% of my time in the U.S., working with leaders of creative businesses to build high-performance teams that deliver accelerated, profitable growth to build and ultimately realise equity value. And this is just a tour-de-forc...
Rory Sutherland is the Vice Chairman at Ogilvy UK. TED Global speaker and author of Alchemy: The Surprising Power Of Ideas That Don't Make Sense. He is one of the smartest people we’ve had on the show. And for someone who has achieved so much is so humble and is just hilariously funny. We go deep into the weeds about his new book Alchemy - The surprising power of ideas that don’t make sense. This is essential reading if you are in the business of affecting how people think and act. It’s about hu...
Robert Craven is a first-class, international Keynote business speaker, digital agency expert, author and business growth consultant. I’ve been reading is books for years. He is a true expert in all things around growing your digital agency. In fact, he has had such an impact on me. Whenever I have a big pitch or presentation I so often refer to his work in Grow your digital agency and Grow your service firm, both excellent books and recommend you get both. His clients include Google, Barclays, ...
Happy new year! This week on the podcast we are starting 2020 very strong. My extra special guest this week is Michael Scantlebury, he is the Founder and Creative Director of IMPERO, the winner of 5 agency of the year awards. And if you are at all interested in how to grow a multi-award-winning world-class agency then this is the podcast for you. He arrives in the UK at 29 years old without knowing anyone but his wife and over the next 10 years builds one of the most well-respected agencies in t...
Paul Sullivan is the founder and CEO of BIAS Digital, a triple-award winning business marketing, sales and training consultancy. They help their clients with with inbound marketing, sales enablement, and Training. He has over 12 years’ senior management and consulting experience within financial services at tier-one banks and brokers coupled with over a decade’s experience in marketing and business development within the financial, technology and property industries. Paul has a successful track ...
My extra special guest this week is Nick Cooke. He is the co-founder of The Goat. They are the 4th fastest growing agency in the world as named by Adweek in 2019. In 4 years they have generated 20 million turnover, they have 120 employees, and the average age of everyone is 24. Nick is one of the ancient ones at 30 years old. If you are at all interested in: Influencer marketing social media Platform trends Agency Growth Creating campaigns that deliver tremendous value This is an absolute master...
Rory Sutherland is the Vice Chairman of Ogilvy, an attractively vague job title which has allowed him to co-found a behavioral science practice within the agency He was previously a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He has been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has spoken at TED Global. He writes regular columns for the Spectator, Market Leader and Impact, and also occasional piece...
Clodagh Higgins consults & coaches owners of Digital Marketing & Sales Agencies on how to run a successful and profitable business. She was consulting with HubSpot pre IPO being employee 45. Working on the Hubspot partner program with Pete Caputa, she was exposed to hundreds of agencies so she has a unique inside view into what the best agencies do that the others don’t. She is also an EOS advocator and a published author and sort after speaker. She knows more about the day to day stress...
Doug Kessler is the Co-founder of Velocity Partners. They are multi-award-winning B2B tech marketing agency who help their clients develop compelling stories, then drive these stories into the marketplace. Their content, including CRAP and Insane Honesty, have gone truly vial and has been shared millions of times gaining them international recognition in the process. Velocity is the Content Marketing Agency of the Year, 2016. They are a London-based, B2B content marketing agency. They help clien...
In October 2018 Nik founded Blurred alongside Katy Stolliday and Stuart Lambert. In January 2019 it was named PR Week’s #1 ‘ONE TO WATCH’ FOR 2019. Within a few short months it's secured a number of major global clients, focusing on work which embraces the blurring of the lines between corporate / consumer and internal / external. Prior to founding Blurred Nik co-founded agency Unity, when she was 29. Whilst at Unity, Nik was named one of the Sunday Times 35 under 35. Management Today also featu...
Greg McKeown is best known for his New York Times best-selling book 'Essentialism, The disciplined pursuit of less'. We discuss everything from: Why focus is such an essential part of success and why everyone from Bill Gates to Warren Buffet cite it as being the reason they are successful. How to live your life by design and not by default. The importance of saying ‘no’, why we find it so difficult to say no and how to say no. How to deal with the abundance of choices we’re forced to make every ...
