How do you start attracting the right type of client to your creative agency? Having the right clients can make all the difference in your agency’s success, but it’s also not an easy task. In this episode of The Agency Blueprint, we discuss the different ways to help you stop chasing and start attracting your dream clients. We explain why authenticity, communication style, and building authority are some of the ways to become attractive to like-minded prospects. If you want to learn more about t...
Feb 10, 2023•23 min•Season 7Ep. 77
How are you implementing software to improve operations and grow your agency? The sooner you start using the right software systems in your business, the quicker it will be to take care of your pain points. In this episode of The Agency Blueprint, I’m joined by Jamie Hawk, CEO, and Co-founder of Altitude Operation, Fractional COO, and operations expert. We talk about the impact of implementing software systems in your business, the types of software for agency owners, and how to evaluate their i...
Feb 03, 2023•25 min•Season 7Ep. 76
How To Create a Monthly Engagement with Your Clients That Allows for Creative Flexibility Wouldn’t it be great to develop an ongoing relationship that allows for creative flexibility with your clients? There are a couple of ways to set up monthly engagements that work around flexibility and allow your client to feel in control. In this episode of The Agency Blueprint, I discuss two pricing models that create a retainer or monthly engagement with your clients and allow for creative flexibility. I...
Jan 27, 2023•17 min•Season 7Ep. 75
What is the best pricing structure for your agency? Are you just at the start of your journey, or do you have a better understanding of your client and the deliverables? Each of the pricing models can be beneficial to your agency at different stages of your journey. In this episode of The Agency Blueprint, I discuss the two most used pricing models: hourly and fixed pricing. I explain the pros and cons of each and at which stage of your agency you should consider each. Listen in to learn which o...
Jan 20, 2023•21 min•Season 7Ep. 74
Are you providing purpose and energy? Are you living in your true core expertise? Do you have authority within the space of who your ideal client is while still having profit and revenue assured? In this episode of The Agency Blueprint, we discuss the framework for building an agency that allows you to live in your core expertise and have true authority. We also explain how to approach selecting a niche, the power of owning your true authenticity, and differentiating your agency with your unique...
Jan 13, 2023•27 min•Season 7Ep. 73
Wouldn’t it be great if you could be able to grow your agency while still onboarding new clients effortlessly? This needs a systematic approach and a true leadership mindset focusing on scalability. In this episode of The Agency Blueprint, I explain the different things you can do to scale your agency. I talk about how to enhance collaboration, define roles, improve relationships with your clients, and much more. Join us to learn more about your role as the agency owner during the scaleup journe...
Nov 18, 2022•21 min•Season 6Ep. 72
If you want to build an agency that operates without you and allows you to live your desired lifestyle, you need to move from agency owner to CEO. In this episode of The Agency Blueprint, we discuss how data and becoming a visionary are the two things you need to transition into a CEO. We also explain why time, impact, and freedom are the three cornerstones of a business. Listen in to learn why you need to stop what you’re doing and start working towards where you want to be. Key Questions: Do y...
Nov 11, 2022•21 min•Season 6Ep. 71
Do you have an onboarding system to help you avoid making costly mistakes? Having a system within your agency is a pivotal piece in your relationship with the client and how they continue working with you. In this episode of The Agency Blueprint, I expound on the six-step client onboarding process that makes things uncomplicated. They include what you do as the owner and how you involve the team and the client. Join us to learn more about these six items that are imperative for your agency. Key ...
Nov 04, 2022•20 min•Season 6Ep. 70
Simplifying your business operations will make your life easier. If you want to be successful in your agency, you have to learn to embrace and enjoy change, and change starts with simplicity. In this episode of The Agency Blueprint, we talk about the importance of simplifying the operations of your agency. We also explain how to remove the clutter you didn’t create in your organization and focus on building operational efficiency. Tune in to learn about the power of community, delegation, focus,...
Oct 28, 2022•25 min•Season 6Ep. 69
Does the niche you’re in feel right and true to what you’re passionate about? Selecting a niche is about differentiating yourself from the competition, so you can attract the right clients and grow your agency intentionally. In this episode of The Agency Blueprint, I explain the process of identifying your niche by evaluating what you’re passionate about. I also explain the questions you need to ask yourself to identify whether you’ve chosen the right niche that will allow you to make an impact....
Oct 21, 2022•21 min•Season 6Ep. 68
Expectations are the foundation of the relationship between you and your client, so make sure you set the appropriate expectations from the start. Do not oversell or overpromise so you can have a long-standing relationship. In this episode of The Agency Blueprint, I talk about client expectations and how to set them clear from the start to establish a long-lasting relationship. I also explain the importance of ensuring you and your client are the right fit for each other for the success of the p...
Oct 14, 2022•22 min•Season 6Ep. 67
Have you truly empowered your creative team to sell more and help clients to engage with them? You can train your creative team to have sales conversations with existing clients and leverage those relationships. In this episode of The Agency Blueprint, we explain why your creative team is best suited to have sales conversations with your existing clients and highlight opportunities. We also talk about how to train your team with the right tools to help them recognize sales opportunities. If you ...
Oct 07, 2022•21 min•Season 5Ep. 66
How about prioritizing your business in the same way you would a client from now on? To grow and scale your agency, you need to invest in it and become its most dedicated and largest client. In this episode of The Agency Blueprint, I explain how to invest in yourself and build a scalable agency. I also explain how to reprioritize time and financially account for the investments you’re making to be your own client. Tune in to learn how being your own client will allow you to distinguish yourself ...
Sep 30, 2022•17 min•Season 6Ep. 65
To set your clients up for success and establish a long-lasting relationship, it’s imperative to understand their emotions during kickoff. In this episode of The Agency Blueprint, I talk about things you need to do to build a successful relationship with a new client. I explain how to build clarity on a lot of things including; communication and client information to avoid misalignment. Tune in to learn where client-agency relationships go wrong and how to avoid it. Key Questions: Are you aware ...
Sep 23, 2022•22 min•Season 6Ep. 64
What does it mean to do things the go-giver way? Is it something you’re ready to incorporate as the leader of your agency? Being a go-giver means moving your focus off yourself and making it about solving others’ challenges and helping bring them closer to happiness. In this episode of The Agency Blueprint, I’m joined by Bob Burg, the co-author of the international best-seller The Go-Giver and a sought-after speaker at sales and leadership conferences. We talk about how creating value for others...
Sep 16, 2022•27 min•Season 6Ep. 63
How do you follow up with your prospects and turn them into buying customers? Did you know that 80 percent of sales come from the fifth to the twelve contact? This means that you need to nurture your prospects, until they feel safe. In this episode of The Agency Blueprint, I’m joined by a Creative Agency Success team member Darren Ward who also works exclusively with agencies. We talk about the simple and scalable follow-up system that you should put in place in your agency. Tune in to learn how...
Sep 09, 2022•24 min•Season 6Ep. 62
Are you looking to make things easier as you grow and scale within your agency? There’s a framework with some foundational key ingredients necessary for growing and scaling your creative agency. In this episode of The Agency Blueprint, I explain the five key items that if implemented in your business, will lead to success. I explain in detail how you can improve yourself, your agency, and have a better understanding of your ideal client. If you’re keen on making work easier, outsourcing, and hel...
Sep 02, 2022•16 min•Season 6Ep. 61
How would you like to get referrals for your agency without being overly promotional about it? In this episode of The Agency Blueprint, I’m joined by Stacey Brown Randall, award-winning author of Generating Business Referrals Without Asking. We talk about how you can generate referrals naturally without manipulation or compensation. If you want to know the secret to boosting your referral system, tune in to the podcast. Key Questions: What is your center of influence and how can they help increa...
Jul 22, 2022•27 min•Season 5Ep. 60
Does it feel like your team isn’t performing as well as you want them to? Then, maybe it’s time for you to look at your leadership style. In this episode of The Agency Blueprint, I’m joined by Darren, one of our agency mentors. We talk about what it means to be a leader in a creative agency. And we discuss how leadership styles have changed over time, as well as how you can improve to be the driving force in your agency. If you want to learn how to be the leader who builds and fosters a relation...
Jul 15, 2022•25 min•Season 5Ep. 59
Is your agency in need of good reputation management? One of the best ways to do that is through targeted publicity. In this episode of The Agency Blueprint, I’m joined by Christine Haas, an Emmy award-winning TV anchor and the CEO of Christine Haas Media. She runs a firm dedicated to delivering publicity and branding in a simplified way. And we talk about what publicity means for agencies so you can use it to help boost your authority. Tune in to know how you can use publicity as a lead generat...
Jul 08, 2022•26 min•Season 5Ep. 58
Do you have difficult clients? I’m talking about those who don’t respond to your emails. Or come to your meetings late. Worse, they have a habit of treating your team badly. In this episode of The Agency Blueprint, I talk about how you can avoid bad clients. I also discuss why you need to set client boundaries so you can create mutually beneficial relationships. If you want to learn how to turn your bad clients into A clients, tune in to the podcast. Key Questions: Why do agency owners end up ha...
Jul 01, 2022•23 min•Season 5Ep. 57
How do you package and price the services you offer in your agency? This is what Ben, an agency owner and recent member of the Agency Blueprint Mastermind Program, was struggling with. In this episode of The Agency Blueprint, I feature a live consulting session I had with Ben. I help him answer two key questions that can solve his pricing and packaging issues in his agency. If you’re going through the same struggles, tune in to know how we carved the path forward for his agency. Key Questions: W...
Jun 24, 2022•27 min•Season 5Ep. 56
Humor is one of the most effective ways to attract and hold someone's attention. And when you can make people laugh, they're more likely to remember your message. In this episode of The Agency Blueprint, our special guest Mickey Taylor, the Creative Director of Adweak, will tell us why every brand should be using humor in their social media marketing and how to do it. Key Questions: Why should agencies use humor in their marketing and branding? (1:48) How do you utilize humor while making sure t...
Jun 17, 2022•25 min•Season 5Ep. 55
The best way to attract your ideal clients is by establishing your authority. People have to recognize your expertise so they can trust you enough to get your agency’s services. In this episode of The Agency Blueprint, I converse with Erik Jensen and we focus on how you can plant your flag of authority as an agency. We also share tips on how you can promote your expertise - specifically through content. If you want to learn how to use your authority to attract your ideal clients, tune in to our ...
Jun 10, 2022•24 min•Season 5Ep. 54
Here’s a scenario that agency owners typically go through. You start your agency with so much passion and energy - and you’re rewarded with incredible growth. Then, you hit a plateau. Your growth momentum slows. Or worse, it’s completely gone. What will you do? In this episode of The Agency Blueprint, I sit down with Darren to talk about the plateau that agency owners usually go through. We throw around some ideas that can help you get past that plateau so you can continue to grow your agency. A...
Jun 03, 2022•24 min•Season 5Ep. 53
Are you struggling to retain clients? It’s probably time for you to check if there’s a disconnect between your strategy and execution people. In this episode of The Agency Blueprint, I talk to Jen, an agency owner struggling with client relationships and delivering strategic agency services. We brainstorm solutions so she can continue to make her agency scale and grow. Tune in to the podcast if you can relate to the struggles that Jen is going through. Key Questions: How can you be more proactiv...
May 27, 2022•37 min•Season 5Ep. 52
You know that old saying, “you can’t please everyone?” It turns out that you really can’t. And trying to do so will only lead to frustration and a feeling of being all over the place with your marketing. The key is... Knowing the right audience for your agency before you start creating anything. Because if you create something that nobody wants, then it's just a waste of time. In this episode of The Agency Blueprint, we have a celebrity of the SEO and marketing world. You will probably recognize...
May 20, 2022•28 min•Season 5Ep. 51
Does it feel like your agency is chaotic and unhinged? Every time you get new clients, you uncover issues that make it harder to deliver outstanding results. It’s time to solve that problem. In this episode of The Agency Blueprint, Jody Sutter comes on board to discuss the common issues that lead to chaos within an agency’s operations. We discuss how it all starts from the pitch process and what you can do to avoid chaos in your agency. Tune in to discover how you can start making better decisio...
May 13, 2022•29 min•Season 5Ep. 50
Creativity flows and is the most impactful when you're idle. The question is, how can you set enough idle time if you’re too busy? In this episode of The Agency Blueprint, I share how you can prioritize your tasks so you can set enough time for idle time. I also discuss tactics that can help you do this no matter how busy your schedule may be. If you want to know more about this, join me in the podcast now. Resource Mentioned: https://creativeagencysuccess.com/book Key Questions: How can agency ...
May 06, 2022•17 min•Season 5Ep. 49
Your ability to grow and scale your agency starts and ends with your offer. Because of that, it’s incredibly important to learn how to productize your service. In this episode of The Agency Blueprint, I talk about what it really means to productize your service. I focus on the various elements involved when you create an offer around the service that you provide. If you want to get the basic framework that’ll bring the most impact on your agency, join me in the podcast. Key Questions: ● What is ...
Mar 25, 2022•22 min•Season 4Ep. 48
