Season 4 | Ep 48 | Service Productizing
Episode description
Your ability to grow and scale your agency starts and ends with your offer. Because of that, it’s incredibly important to learn how to productize your service.
In this episode of The Agency Blueprint, I talk about what it really means to productize your service. I focus on the various elements involved when you create an offer around the service that you provide.
If you want to get the basic framework that’ll bring the most impact on your agency, join me in the podcast.
Key Questions:
● What is the base foundation of productizing your service? (0:56)
● What is the framework that you can use to productize your service? (9:16)
● What is the biggest block that agency owners face when pricing their offer? (14:32)
What You’ll Discover:
● 2 ways to productize your service (1:10)
● An inspiring story of how a client achieved 3x growth while getting out of the
day-to-day operations (7:15)
● A closer look at the thought process involved in pricing your offer (12:46)
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