In today's episode, we explore the concept of consistency in business and branding, with the understanding that it's not just about personal desire or discipline, but rather about developing effective systems and strategies. Rebecca shares her own journey of struggling with consistency in her freelancing business and how she discovered the power of branding to drive consistency and growth. With insights into brand development, creating brand guidelines, and aligning all aspects of a business wit...
Jan 30, 2024•24 min
In this episode, we'll take a behind-the-scenes look at how Rebecca runs her business as a brand strategist. Rebecca shares insights into her day-to-day operations, client interactions, and the tech stack she relies on. We'll explore her approach to marketing, her signature services, her dedication to client relationships, and her plans for future business growth. Join us for an inside look at the business of branding and gain valuable tips and inspiration for your own entrepreneurial journey. I...
Jan 23, 2024•31 min
If you've ever been staring at your computer looking at a blank Google Doc or Canva graphic trying to figure out what to create, what to say, and you feel completely stuck, this episode is for you. I have been a little uninspired in my own brand lately, and I decided to document the process of me working through this so that I can show you what I do to reignite the magic again and find my way as I'm refreshing my brand in the new year. In this episode Rebecca shares: Recognizing the lack of insp...
Jan 16, 2024•32 min
Whether you're contemplating a total rebrand or seeking to refine and elevate your existing brand, Rebecca shares expert advice on identity-building, messaging, design, and client positioning strategies to attract higher clientele. In this episode, Rebecca shares her personal journey of re-evaluating and growing her own brand, offering valuable insights and tips for anyone looking to reinvent their business from the ground up or make subtle tweaks. She discusses the pitfalls of rebranding for th...
Jan 09, 2024•27 min
As someone who started out charging $250 for a website and now charges $5,000, $10,000, $25,000 and beyond, I want to help you understand the principles in creating a brand that speaks to high ticket clients. I want to let you know signing high ticket clients is possible for you if you understand how to brand your business as a high value, high ticket product program or service. And in today's episode, I'm going to teach you how to do that through messaging and design and everything else. In thi...
Jan 02, 2024•28 min
We're making a list and checking it twice. You're gonna find out today if your brand has been naughty or nice. Abby and I are breaking down the do's and don'ts of strategy, messaging, and design in 2023 and beyond for your brand. In this episode Rebecca & Abby share: Branding and messaging strategies Risks and considerations in rebranding Overused generic elements in logos Integrity between what is being sold and the online presentation Art and color trends in branding and marketing Visit th...
Dec 26, 2023•37 min
If you're growing a business online, which I'm guessing you are since you're listening to this podcast, understanding technology and how technology and design work together is crucial for being able to grow your business more effectively. Today, I have my husband, Cobb, here to talk about the intersection of technology and design and how we can understand these things better to help our businesses grow. In this episode Rebecca & Cob share: An explanation of information systems and practical ...
Dec 19, 2023•53 min
In today's episode, I want to explore the multi-faceted concept of personal branding and its impact on achieving your goals and how others perceive you. From the inner layers of understanding personal identity to the outer layers of effectively communicating your value to the world, I share invaluable insights and practical tips to help you build a personal brand that aligns with your true self. With real-life examples and expert advice, this episode is a must-listen for anyone looking to elevat...
Dec 12, 2023•33 min
I'm really excited to dive into this and I hope you'll be able to see through my perceptions, the opportunities for you to create a truly unique coaching brand. One that is personal to you, one that resonates really deeply with your ideal clients, and one that allows you to stand out and be yourself rather than blending into the sea of coaches online. I recorded last week's episode about branding for coaches and I had so much to say that I thought I'm just gonna put this in 2 episodes and what y...
Dec 05, 2023•28 min
Please believe me when I say that you cannot overcome a lack of branding, or weak sauce branding, with strong belief in yourself. And if that is confusing or intriguing to you, stay tuned because today I'm gonna be diving deep into the what, the how, and the why of branding for coaches. I delve into the world of coaching businesses and the crucial role that branding plays in elevating them from hobby to professional level. I uncover the intricacies of crafting a brand that reflects the coach's v...
Nov 28, 2023•35 min
Welcome back to another episode of Aesthetically Speaking! In today's episode, we dive deep into the world of gendered design and branding. From discussing personal experiences with gendered toys as children to analyzing the branding strategies of iconic companies, we explore the nuances of masculinity and femininity in design. Tune in for an insightful conversation about the impact of gender on aesthetics, the importance of targeting specific audiences, and the evolving landscape of gender repr...
Nov 14, 2023•44 min
There seems to be something that every single business owner wants more of, and that is clients. And you wanna know what Rebecca does not stress about in her business? Clients. In this episode of Aesthetically Speaking, Rebecca shares her experiences and insights on how to attract and maintain high-paying clients through effective branding habits. She recounts some client horror stories and explains how she has learned from those experiences to improve her client management skills. Rebecca also ...
Nov 07, 2023•40 min
Have you ever found yourself saying, "I want to look legit"? This episode explores the underlying fears and desires that lead us to seek legitimacy through branding. I firmly believe that branding is more than just design or a logo; it's the intersection of how we perceive ourselves and how others see us. I challenge the assumptions about branding and emphasize the importance of discovery, coaching, strategy, and high-level design in creating a solid brand strategy. Tune in to learn how my uniqu...
Oct 31, 2023•26 min
In this episode we delve into the fascinating world of logos. We discuss everything from the importance of a well-crafted logo for brand identity and recognition, to the principles and strategies behind an effective logo design. This episode provides valuable insights for aspiring designers and entrepreneurs. Tune in as we dissect famous logos, highlight design faux pas, and uncover the key elements of a memorable and impactful logo. In this episode Rebecca & Abby share: The importance of un...
Oct 17, 2023•51 min
Are you one to follow the up and coming trends? Whether that be in business, fashion, or social media, today's episode explores the ever-changing landscape of trends and how they impact businesses and brands. From discussing the evolution of design styles to questioning the consequences of being your own brand. Join us as we dissect Weight Watchers' logo, debate the need for skeuomorphism, and explore the power and pitfalls of following trends. In this episode Rebecca & Abby share: What is c...
Oct 10, 2023•51 min
Have you ever wondered what it looks like for an established business to go through the process of rebranding? Today, you're gonna find out. I have with me as a guest my close friend, business coach and marketing expert, Melissa Rogers. She has been in the online business space for a long time and has seen many evolutions and she's here to talk to us about the evolution in her own business over the last year in transitioning from the Self-Made Mama to a more personal brand, Melissa Rogers. We're...
Oct 03, 2023•51 min
In this episode of Aesthetically Speaking, Rebecca and Abby discuss bringing Abby's legal brand to life. They explore design concepts, color palettes, and creative ideas while emphasizing the importance of feedback and collaboration. Listen in as Abby gets to see her brand for the first time!! In this episode Rebecca & Abby share: The objectives for Abby’s brand: Not Legal Advice What the brand Not Legal Advice IS What the brand Not Legal Advice IS NOT Rebecca’s creative application to comin...
Sep 26, 2023•42 min
Welcome back to another episode of Aesthetically Speaking, where we dive deep into the world of design, branding, and creativity. In today's episode, we have a special treat for you as Rebecca, a talented brand strategist and creative director, shares her captivating journey to becoming a leading industry expert. Listen as Rebecca shares her childhood influences, early experiences in design, and the pivotal moments that shaped her entrepreneurial path. Discover how her passion for aesthetics and...
Sep 19, 2023•27 min
If you’ve been in business for any length of time, you’ve probably heard of the concept of an ideal client or an ideal client avatar. But how do you actually use your ideal client to grow your business? In this episode of Aesthetically Speaking, we dive deep into the topic of ideal clients and how to elevate them to attract higher clientele and raise your prices. In this episode Rebecca & Abby share: Understanding the importance of going deeper into the problems and desires of your ideal cli...
Sep 12, 2023•39 min
Have you ever wondered what happens behind the scenes of a branding session? This is a never heard before episode with Rebecca having a live branding session with sister, lawyer, and co-host, Abby. For each of Rebecca’s clients, before she can begin working on their brand, she sits down with them during a branding session. This is where she asks questions, and gets all of the information needed to understand what they are hoping to accomplish with their brand, who they are, and come up with a br...
Sep 05, 2023•59 min
Welcome back to another episode of Aesthetically Speaking! In this episode, titled "H is for: How Branding Works, The Science, Psychology, and Artistry of Creating an Effective Brand," we dive into the fascinating world of branding and its multifaceted nature. Branding is not just about visual elements like colors and fonts, but also about psychology, strategy, and aligning perception with reality. Today, we'll be expanding on the key takeaways from the episode and exploring the art and science ...
Aug 29, 2023•57 min
This episode is taking you behind the scenes of Aesthetically Speaking to answer some questions that we get about the podcast, so we thought that we would talk about that in an episode. We want to show that we are listening to you, and want to provide you with the answers. We always tell people that we want feedback, so this episode will answer some of those questions such as: how this podcast came to life, from how Rebecca spent a year trying to figure out the best way to go about it, to realiz...
Aug 22, 2023•1 hr 1 min
In today's episode, we take on a unique branding challenge for our sister-in-law, Marianne's, sunless tanning business, Custom Sun. Marianne wants her brand to stand out and exude sophistication, drawing inspiration from sunset colors and a desire for a safe customer experience. I discuss my process of creating a visually stunning logo lockup and explore various design treatments. This design showcases the importance of color palettes and creating brands that are both unique and memorable. Stay ...
Aug 15, 2023•52 min
In this episode, we have our very first guest joining us. Suzie Clark, the founder of the Female Leadership Collective, provides her knowledge of the world of sales and branding. Suzie, who comes from a corporate background, shares her journey from quitting her job to embarking on a transformative adventure in Bali. Along the way, she discovered her passion for helping women break free from traditional careers and launch their own businesses. From freelancing to ecommerce ventures, Suzie has exp...
Aug 08, 2023•40 min
This week we are on the letter “G” in the alphabet which is for government branding. Before you skip this episode, let us justify why we think this is going to be relevant and interesting because we're thinking not just of the government, but public use, standardization, all of the things that go into something being for “everybody.” In this episode we discuss everything from real-life examples, such as confusing signage for a youth mentorship program and a well-executed branding for an old junk...
Aug 01, 2023•54 min
Before we get into this week’s brand challenge, let’s talk about what is new in the world, the new app, Threads. We wanted to talk about how we feel about it, the branding, and the overall functionality of this newly talked about app versus how it compares to Twitter, Instagram, and any other social media app. As for the branding challenge in this episode, we discuss the unique brand for our brother, Jonathan. Not only is Jonathan a CPA and tax advisor, he is a perfectionist and all around a goo...
Jul 25, 2023•56 min
In this episode, we explore the world of food branding and design. We discuss the power of aesthetics in buying, selling, and consuming food products, sharing personal anecdotes about recent dining experiences. From determining target audiences to the techniques of food photography, we cover it all. Join us as we dive into the importance of brand recognition, potential branding mistakes, and the value of maintaining a unique style as a creator. In this episode Rebecca & Abby share: The aesth...
Jul 18, 2023•1 hr 13 min
After working with over 100 clients, Rebecca has realized that they are all worried about the same things when it comes to branding. In this solo episode, she discusses five fears most business owners have about building a brand. Rebecca shares her unique approach to branding and how she helps her clients create a brand that truly reflects their personality and values while strategically elevating their ideal customer. Her thorough brand building process, which involves private consulting and ed...
Jul 11, 2023•24 min
Last week we introduced the enneagram which can teach you a lot about yourself. In this episode of Aesthetically Speaking, we continue with part two of the Enneagram series and give insights into Enneagram types five through nine.. We covered types 1-4 in episode 10, and in this episode, we walk through enneagram types 5-9 which are: type 5, the investigator or observer; type 6, the loyalist or skeptic; type 7: the enthusiast; type 8, the challenger; and type 9, the peacemaker. For each type, Ab...
Jul 04, 2023•1 hr 22 min
How can the enneagram be used to not only learn more about you and how you perceive things, but how you can use it in your business. In episode 10 of Aesthetically Speaking, we dive into the Enneagram personality typing system, which is desire-based and focuses on core motivations rather than behavior. As we talk about the first four types of the enneagram, Abby walks us through what each type means as Rebecca gives her expert design advice on how she would incorporate that into a brand. Also gi...
Jun 27, 2023•55 min
