Aesthetically Speaking

Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business. On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m Rebecca, a brand strategist and designer and my sister, Abby is a lawyer with no design experience, here as my cohost! Have you ever wondered how to create a brand so cohesive people can recognize it a mile away, no matter where they see it? Do you ever struggle to capture the attention of your ideal client and KEEP it with a compelling brand and message? Are you ready to stand out as a unique and valuable service provider regardless of how “saturated” the market is? Aesthetically Speaking is for you! We believe that your brand is the most valuable asset in your business and should be your greatest investment. As moms and entrepreneurs, we know how to use branding to put your business in front of the RIGHT people, get them EXCITED about your offer, and help your brand BLOW UP online, so you can make more impact *and* more money. Every week, we’ll discuss a unique branding challenge and analyze different aspects of creating a unique and high-value brand for YOUR business.

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Episodes

9. Branding Challenge: Branding Rebecca's Husband, Cob, a Tech Consultant

In this episode, Rebecca and Abby discuss how to create a personal brand that reflects one's values and personality while differentiating oneself from colleagues using Rebecca’s husband, Cob. They explain how personal branding can help establish a reputation, even in a corporate setting, and explore examples such as Steve Jobs and Apple, and Elon Musk and Tesla, to illustrate the connection between personal and business branding. Abby also discusses her revelation during a weekend game of Dungeo...

Jun 20, 2023•1 hr 6 min

8. D is for: Doll - Branding The American Girl

Having an American Girl Doll was probably one of every girl’s dream growing up! Some were lucky enough to get one (or multiple) and others maybe were lucky enough to get the off-brand version. Either way, the doll, the accessories, were worth hours of play. For those of you who are familiar with the American Girl brand, you know that each doll has its own unique features and background from a different time period in history. In this episode, we take a look at the dolls we had growing up, and de...

Jun 13, 2023•1 hr 11 min

7. C is for: Color Branding

Do you feel like you've tried everything to enhance your personal brand, but still feel like something is missing? Are you tired of being told to just pick a color without understanding the significance behind it? If so, you're not alone. Let's face it, choosing colors for your brand can be overwhelming and confusing. But what if I told you that understanding color theory and collaborating with clients can make all the difference? In this episode, we'll explore the power of well-designed color p...

Jun 06, 2023•52 min

6. Branding Challenge: Branding for Our Sister Eliza, a Journalist & Educator

Join Rebecca and Abby as they talk through how Rebecca came up with a brand for their sister Eliza, and what all goes behind coming up with a brand that is not set to one specific idea. Eliza is the 5th of the 7 siblings and is currently a journalist who is also debating on whether or not she wants to pivot careers and go into the education field as a teacher. Rebecca designed a brand that not only fits the personality of Eliza as a person, but a brand that could carry her through whichever fiel...

May 30, 2023•52 min

5. B is for: Branding for Babies

Choosing items for your baby is an important part of being a parent. We all have things that we tend to love more than others. In this episode Abby and Rebecca discuss baby brands that they love, and a few they are not so fond of. As well as going into some of the marketing that companies tend to use when branding for children. In this episode we share: The difference in marketing between babies and toddlers What makes a good brand for babies Some favorite brands and why Companies that market th...

May 23, 2023•48 min

4. Branding Challenge: Branding for Our Sister Caroline, a Super Trendy High School Student and Concert Harpist

How would you develop a unique brand identity for a harpist? I'm here to share the solution to creating a one-of-a-kind harpist identity through strategic design and intuitive emotional intelligence. In this episode we share: Carving out a unique niche as a harpist performer through a strong brand identity. Understanding your client's personality and values can impact branding outcomes. Implementing versatile aspects that connect with diverse target audiences and event settings. How you can brin...

May 16, 2023•43 min

3. A is for: Analyzing My Favorite Brands

Join Rebecca and Abby as they analyze their favorite brands. What makes these brands unique and continue to have them loyal fans of the brand? Finding a brand that provides all of the necessary values you look for is not always easy to find. But when we find them, we continue to go back for more. This episode will let you in on some of Rebecca and Abby’s favorite brands as they discuss what makes them trust and want to continue using these products. In this episode we share: Reasons that make a ...

May 09, 2023•27 min

2. Brand Challenge: Branding for Our Brother, Andrew, a PhD Candidate, Big Nerd, and Aspiring History Professor

This episode starts the branding challenges that we will be doing throughout the show. Every now and then we will be releasing a challenge episode in which Abby gives Rebecca a person to design a brand for. To start the challenges off, and because we come from a large family, Rebecca will be coming up with a brand for each of our siblings. This episode will cover our brother Andrew, who is a history professor with a very educational background…think books, libraries, etc. Join us as Rebecca disc...

May 09, 2023•32 min

1. Rebranding Our Podcast Before It Even Started

Coming up with a brand can be a daunting task. But when you come up with one you love, the excitement hits….until it doesn’t. When we were going through the process of launching our new podcast, we found out that our great idea of a podcast name (Big Brand Energy) was not only taken, but trademarked. Before we begin discussing all things branding and design in business as we will on our regular podcast episodes, we decided that since we have to rebrand before we even get started, that we would r...

May 09, 2023•50 min

Welcome to Aesthetically Speaking

Apr 14, 2023•4 min

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