Advertising Specialty Institute - podcast cover

Advertising Specialty Institute

The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A family-owned business since 1964, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO's blog.
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Episodes

Promo Insiders: The Reality and Future of AI

Multiplai CEO Isar Meitis and ASI Director of Software Engineering John Young discuss how AI can transform your business and the best practices to start using it right now. To hear more from Isar: AI Business Transformation Course: https://multiplai.ai/ai-course/ The Leveraging AI Podcast: https://multiplai.ai/podcast/ Connect with Isar on LinkedIn: https://www.linkedin.com/in/isarmeitis/

Oct 27, 202452 min

Promo Insiders: Gearing Up For The Fourth Quarter

Millie Tadewaldt, founder of Brilliant (asi/146116) and a contributor to this year’s Counselor Gift Guide, offers her advice for selling in Q4 and the products that are proving popular this year.

Sep 23, 202413 min

Promo Insiders: What A Blind World Trade Center Survivor Can Teach Business Leaders

On September 11, 2001, Michael Hingson, who’s been blind since birth, escaped the World Trade Center by navigating 78 flights of stairs with his then guide dog Roselle. Now, he shares his story – and the many lessons he’s learned about teamwork, facing fear and trust – with audiences around the world. He’ll be a speaker at ASI’s Power Summit in October.

Sep 11, 202416 min

Promo Insiders: Points Of Convergence (and Divergence) Between The Print And Promo Industries

Description: Andrew Titus, president of Counselor Top 40 distributor Fully Promoted (asi/384000) and his brother A.J. Titus, president of Signarama – both part of United Franchise Group – joined the Promo Insiders podcast to talk about the main similarities and differences between the print and promo industries, and how companies in the industry see the value in offering both.

Aug 14, 202412 min

Promo Insiders: Supply Chain Flare - Ups Intensify

A “perfect storm” of challenges is making importing more complicated and expensive, raising concerns about potential inventory issues and product price increases in the promo products industry.

Jun 27, 202415 min

Promo Insiders: Flying High In The Travel Market

Dr. Jan Louise Jones, professor of Hospitality and Tourism at the University of New Haven’s Pompea College of Business, returns to the podcast to discuss the current state of the travel industry, growing travel trends and where distributors can look for opportunities to sell more promo.

Jun 12, 202414 min

Promo Insiders: Entrepreneur Ramon Ray On Making Human Connections In A Digital World

Ramon Ray, a small-business expert and successful entrepreneur, will be giving a keynote address at the upcoming ASI Chicago show. In this episode of Promo Insiders, he talk about why it’s so important for sales leaders and company executives to connect with their clients on a human level and he shares tips for making a positive impact online and in person.

May 15, 202414 min
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