Advertising Specialty Institute - podcast cover

Advertising Specialty Institute

The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A family-owned business since 1964, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO's blog.
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Episodes

Promo Insiders: Standing Out From The Competition

Samantha Strazanac, CEO and founder of Strazanac Solutions (asi/338036) and a newly listed ASI distributor, talks about offering a diverse menu of services and staying competitive in the midst of industry-wide M&A.

May 08, 20245 min

Promo Insiders: Ready For Spring

ASI Media’s Executive Editor Sara Lavenduski and Data Analytics Editor Sami Marshak discuss all things spring – including sales tips for distributors – and try out fun seasonal treats.

Apr 03, 202421 min

Promo Insiders: Is Myron On The Rise Again?

Jeff Lederer, a merch market veteran, leads at investment firm that bought the Top 40 promo products distributor nearly a year ago – intent on making the company a powerhouse. Here, he discusses how things are going, including insights on a recent international acquisition.

Mar 12, 202415 min

Dimensional Decoration: Why It’s Trending & How To Get Started

Looking for the next big thing in branded decoration? You’ve come to the right place. On today’s episode, we’re joined by Kelly Walters, Content Strategy Manager at STAHLS’ (asi/88984) to discuss dimensional decoration: a trendy branding method that’s rising in popularity both in retail and the promo world. We’ll cover what dimensional decoration is, which client projects this method makes a great fit for and simple tips to achieve decoration success.

Feb 22, 202422 min

Pelican CEO JC Curleigh on Building a Brand Mission

Pelican, which makes protective cases, coolers and drinkware, is offered in the promo industry by Top 40 supplier Logomark. As Curleigh puts it: “Pelican is the gear that protects gear, and we equip those on a mission.”

Feb 22, 202436 min

Promo Insiders - Beth Paretta

Theresa Hegel talks with Beth Paretta, owner of Paretta Autosport, the first woman-owned, woman-driven team in the INDYCAR Series. Paretta will be a speaker at the upcoming ASI Orlando show in January.

Dec 06, 202325 min

Promo Insiders - Savannah Bananas

Jesse Cole, founder of the super successful exhibition baseball team the Savannah Bananas, delivers unconventional insights that can help power a brand or business to the top. Cole is keynoting the ASI Show Orlando 2024.

Dec 05, 202312 min

The Social Angle, Episode 145: A Day in the Life of a Social Media Coordinator

What’s it like to be heading up the social media of a Top 40 distributor? In this live Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Elizabeth Purtell, of Overture Promotions (asi/288473), about what a day in the life looks like for a young social media coordinator. How much freedom does Elizabeth have to create content? What are the challenges and roadblocks? Find out this in this live discussion!

Nov 01, 202324 min

The Social Angle, Episode 144: Interview with Andrew Titus of Fully Promoted

In this live Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Andrew Titus, the young, twenty-something president of Fully Promoted (asi/384000), about what it’s like to lead a Top 40 company at such a young age. What are Andrew’s biggest challenges? How does he utilize social media to grow the Fully Promoted brand? And what does he think this industry needs to be better at? Find out this, and much more, in this live discussion!

Oct 24, 202327 min

Promo Insiders: The Staying Power of Pens

Colleen Shea shares the history of her family’s 95-year-old writing instrument company and their commitment to keeping all production in New Jersey.

Oct 17, 202313 min
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