Advertising Specialty Institute - podcast cover

Advertising Specialty Institute

The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A family-owned business since 1964, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO's blog.
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Episodes

The Social Angle, Episode 143: Kirby Hasseman Discusses New Book

In this live Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Kirby Hasseman, of Hasseman Marketing, about his new book: Hit the TARGET: A story about marketing, business and life. What was Kirby’s inspiration? And how does he find the time to juggle so many responsibilities? Find out this, and much more, in this live discussion!

Oct 12, 202328 min

The Social Angle, Episode 142: AI and Social Media

In this live Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Digital Marketer Marji J. Sherman about A.I. and how it will impact social media. What are the advantages of tools like ChatGPT, and what are the challenges? Find out this, and much more, in this live discussion!

Oct 09, 202333 min

Promo Insiders: Building an Inclusive Workplace

About 10% of staff at Stakes Manufacturing has a disability. Co-Founder Jed Seifert talks about how inclusion benefits both employees and employers, and the many career resources available.

Oct 04, 202326 min

The Social Angle, Episode 141: How to Run a Live Social Media Show

In this live Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Andy Hudson and Kevin Hagan, of Incentive Concepts (asi/62536), about their long-running YouTube livestream show called Incentive Concepts LIVE. What are the challenges of running a regular social media show? What impact has it had on their brand? And who will win this year’s Super Bowl? Find out this, and much more, in this live discussion!

Oct 02, 202337 min

The Social Angle, Episode 140: The Power of Brand Mascots

In this live Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Kevin Walsh, president at Top 40 supplier Showdown Displays (asi/87188), about Dash, their lovable ninja mascot! How long has Dash been part of the Showdown family and what impact has the mascot had on the brand? Find out this, and much more, in this live discussion!

Sep 25, 202336 min

All About Heat Printing On Demand

If you’re not taking advantage of heat printing on demand yet, it’s time to get started. In today’s discussion with Dave Conner, Content Director at STAHLS’, we discuss all the reasons you should get started – and as it turns out, there’s a lot! From excellent versatility, simplicity to learn and reduced cost and waste, there’s plenty of ways this decoration strategy can improve your business.

Aug 18, 202324 min

The Social Angle, Episode 138: Cooking Up Self-Promos with Seth from Sonic

In this live Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Seth Weiner, president of Sonic Promos (asi/329865), about his “Grill’a Marketing” self-promotion campaign, where he pairs summer grilling tips with the proper use of promo. What effect has it had on his business? And what is #Promobesity? Find out more in this live discussion!

Jul 26, 202339 min

The Social Angle, Episode 135: The Future of Social Media in the Promo Industry

In this live Social Angle discussion, ASI Media’s Vinnie Driscoll is joined by a panel of promo pros for an in-depth, roundtable discussion about the future of social media in the promo industry. Will its importance grow? What networks should you be mindful of? And what role will artificial intelligence have? Don’t miss this important discussion.

Jun 29, 20231 hr 13 min

The Social Angle, Episode 134: That’s a Rap! When Promo & AI Intersect

In this live Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Stacie Harshbarger Gass, marketing and operations manager at Printable (asi/299458), about how a clever idea – asking ChatGPT to write a song about screen-printing a T-shirt – led to a professionally produced, viral rap video performed by puppets. No, we’re not kidding! Don't miss this discussion with Stacie!

Jun 20, 202322 min

Private Labeling Made Easy

Are you taking advantage of private labeling yet? If not, it’s time to get started! Not only is this a highly requested service for your clients, it’s also a savvy way to spread brand awareness for your business too. To learn how to get started with this in-demand offering, today we’re joined by Rachel Corey, Promotional Program Manager at STAHLS’ DFC. We’ll discuss popular private labeling products, branding locations and sales opportunities for this unique service.

Jun 16, 202313 min
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