Advertising Specialty Institute - podcast cover

Advertising Specialty Institute

The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A family-owned business since 1964, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO's blog.
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Episodes

Promo Insiders: Welcome Summer

Executive Editors Theresa Hegel and Sara Lavenduski talk warm-weather branded merchandise sales and try some fun and wacky treats – like shrimp-flavored chips and iced tea fruit snacks.

Jun 09, 202331 min

The Mission: Turn Myron Into a Powerhouse Again

Longtime industry leader Jeff Lederer has returned to promo with the acquisition of Myron (asi/278980) and is intent on making the struggling Top 40 distributor a resurgent force. He discusses that here.

May 12, 202321 min

How To Decorate Top Apparel Trends

Are you on top of the most recent apparel decoration trends? Today’s guest, Rachel Corey, Promotional Program Manager at STAHLS’ DFC is here to take the guesswork out of your next project and give you the confidence you need to tackle unique fabrics and challenging applications for all the latest trends. You’ll find out how to keep your business timely and on-trend, how to choose garments that will withstand time and wear and why this matters to your customers.

Apr 19, 202318 min

The Social Angle, Episode 131: CEOs and Social Media

In this live Social Angle podcast, recorded on Wednesday, April 12, ASI Media’s Vinnie Driscoll chats with Adam Grant and Graham Walsh, co-founders of True North Incentive Group and co-stars of their social media game, about the role CEOs and other executives should play in a company’s social media marketing. What are the benefits and drawbacks? Is there such a thing as too much? Don't miss this discussion with Adam and Graham!

Apr 13, 202341 min

Promo Insiders: Spring Has Sprung

Executive Editors Theresa Hegel and Sara Lavenduski share their seasonal traditions, try new sweet treats and discuss ways distributors can take advantage of the thaw to sell more promo.

Apr 11, 202321 min

The Social Angle, Episode 130: Lessons from an Ice Bath

In this live Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Ryan Moor, CEO of Allmade Apparel (asi/34341), about how he uses daily ice baths to push himself out of his comfort zone, the results he’s seen in almost five years, and how he’s been able to use social media to document his journey. If you’re looking for a little motivation, don’t miss this discussion!

Apr 11, 202342 min

Heat Transfer Answers: Which Transfer Type Is Best for Your Project?

So many heat transfers, so little time. Thankfully, heat transfers from STAHLS’ (asi/88984) are quick and easy to apply, plus they can be used with a wide range of substrates and surfaces. I’m Emma O’Sullivan, Senior Manager of Content Marketing at ASI, and today you’ll learn all about the many types of heat transfers out there in this discussion with Dave Conner, Content Director at STAHLS’ & STAHLS’ Transfer Express. We’ll explain when to use each transfer type, what makes each one so uniq...

Mar 17, 202325 min

The Social Angle, Episode 128: Struggles of Using Social Media for Promo Pros

In this live Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Jeff Davis, founder of Record Remix (asi/93934), about his interesting business (which makes housewares and gifts out of reclaimed vintage vinyl records), the struggles he endures promoting his business on social media, and much more. If you’re a promo pro who has to deal with roadblocks like non-disclosure agreements (NDAs) and proper targeting, don’t miss this discussion!

Mar 10, 202342 min

Apparel Fulfillment On Demand: How To Complete Orders at the Speed of “Now”

What if we told you there was a way to provide clients with the exact amount of apparel they need, customized to their exact specifications, all the while reducing waste and increasing sustainability? Well, there is. On today’s podcast, we’re talking about apparel fulfillment on demand, explained by our guest Rachel Corey, Promotional Program Manager at STAHLS’ DFC. You’ll learn why this is a service you need to take advantage of, how it aids in sustainable initiatives plus specific products you...

Feb 27, 202323 min

The Social Angle, Episode 127: ChatGPT and the Promo Industry

In this live Social Angle podcast, recorded on Monday, Feb. 20, ASI Media’s Vinnie Driscoll chats with Mike Freestone, chief idea officer at The Promo Agency, Powered by Proforma (asi/490055), about the viral AI chatbot taking the globe by storm: ChatGPT. What is it, how does it work, and why should the promo industry care? Find out now!

Feb 24, 202330 min
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