Social audio or audio-based is taking the world of content creators by storm. Don’t want to spend money on booking a conference room? Host a room on Clubhouse! Don’t feel like brushing your hair? That’s cool, you can throw on a hat and host a Twitter Space. All jokes aside, social audio is a HUGE trend that presents tons of opportunities for promo pros to humanize their brand, engage their audience and showcase their thought leadership.
Oct 19, 2021•22 min
In this episode of Promo Insiders, Senior Writer John Corrigan learns Fremont, CA-based Fossa Apparel’s origin story from Michelle Chen, current owner and sales director. She also discusses the challenges of running a woman-owned and minority-owned business.
Oct 18, 2021•21 min
Maria Brady of Marakae Marketing shares important lessons she learned during a recent health journey.
Oct 13, 2021•11 min
The positive aspects of social media are well documented – connectivity, networking, education and learning – but the negative aspects of it can be debilitating. In this Social Angle podcast, ASI Media's Vinnie Driscoll gets candid with High Caliber Line's Amanda Delaney about the negative impact of social media, ways you can identify them, and what you can do to protect yourself.
Oct 07, 2021•57 min
ASI Media staffers share their fall faves and give a few tips on how to capitalize on the season of sweets.
Oct 06, 2021•22 min
Canadian promo pros share their insights on current opportunities and challenges as the country reopens, and what they expect for Q4.
Oct 01, 2021•58 min
In this Promo Insiders podcast hosted by ASI Media Digital News Director Christopher Ruvo, ASI executives Andy Cohen and Michele Bell offer insights into what will make the 2021 Power Summit a can’t-miss event for promo leaders.
Sep 29, 2021•23 min
In this episode of Promo Insiders, ASI Media Executive Editor Sara Lavenduski speaks with Richard Montañez, the former vice president of multicultural sales and marketing at PepsiCo North America, about his moves up the company ranks, his experiences in product innovation, a recent PR crisis that could have damaged his reputation and how to deftly lead a team through a serious time such as COVID.
Sep 27, 2021•26 min
Swag.com founders Jeremy Parker and Josh Orbach are two millennials who got their start selling T-shirts, had an assist from Mark Cuban (of all people) and decided that the future of the promo industry was online. Then, like the down-to-their-DNA entrepreneurs they are, they looked at how things were done and knew they could find a way to make it better. More than doubling their sales from 2020 to $30 million so far this year, Parker and Orbach may have cracked the code to promo’s future success...
Sep 24, 2021•42 min
In this episode of Promo Insiders, Senior Writer John Corrigan talks with Sandtricia Strickland, president of Essential Creations Chicago, about overcoming 2020, her success thus far in 2021 and how she’s been able to cultivate a family business for over 20 years.
Sep 22, 2021•11 min
If you have a great podcast but have no idea how to get it out there, then this is the Social Angle podcast you've been waiting for! ASI Media's Vinnie Driscoll talks to multi-talented audio specialist Suze Cooper about everything from the best directories for storage to how to promote your podcast on social media.
Sep 20, 2021•1 hr 5 min
Two Gen Z sales reps discuss training during the pandemic and why they’re looking forward to a communal office.
Sep 15, 2021•22 min
ASI Media's Vinnie Driscoll talks with Starline's Jon Norris, a former Tech Executive of the Year, about the importance of social media security in this Social Angle podcast.
Sep 13, 2021•37 min
In this episode of Promo Insiders, Theresa Hegel, executive editor of digital content, talks with Christina Ross, president of Silver Frog Marketing, about how to build relationships through digital marketing and some of the hottest trends in the field.
Sep 08, 2021•25 min
ASI Media's Vinnie Driscoll talks with brand industry expert Allen Adamson about how businesses can recognize when it's time for a change, and how to stay relevant while evolving.
Sep 07, 2021•45 min
alphabroder’s Andrea Routzahn, a global sourcing ace with some 30 years of experience, offers can’t-miss insights about everything from inventory shortfalls to pricing impacts.
Sep 01, 2021•33 min
The end of the year will be here before you know it, which means now’s the time to shore up end-of-year orders. Find out all of the sales tips and retail trends you need to know to plan ahead for the 2021 holiday sales rush. Today we’re joined by Rob Watson, Chief Experience Officer at Vantage Apparel. Let’s dive in.
Aug 31, 2021•23 min
In this episode of The Social Angle, ASI Media's Social Media Manager Melissa Newman joins Content Creator Jade Buchanan for a chat about all-things nostalgia. They discuss which big brands are honoring their customers with nostalgic campaigns (like Mead with their new Trapper Keepers) and shedding tears of joy over receiving an Apple iMAC G3 as a gift. So, get in, we’re hopping into our DeLorean to take a sonic trip back in time to celebrate the past!
Aug 30, 2021•28 min
In this special edition of Promo Insiders, Digital Content Director Vin Driscoll hosts a Twitter Space with Sara Lavenduski, executive editor of digital content for ASI Media, and Kate Plummer, vice president of sales and marketing at Clearmount (asi/45440) in Toronto, to discuss the current state of Canadian promo and predictions for the coming months as challenges continue.
Aug 26, 2021•54 min
In this episode of Promo Insiders, Senior Writer John Corrigan talks with the CEO of Beverly, MA-based Boost Promotions (asi/142942) about preparing for the return of PPE in the promotional products industry.
Aug 25, 2021•22 min
In the latest Social Angle podcast, ASI Media's Vinnie Driscoll chats with PromoShop's Kris Robinson for a lively discussion about the power of nostalgia marketing and the important role social media plays in it.
Aug 23, 2021•40 min
While social media professionals continue to fight perceptions that social media is “easy” or a job that you can delegate to an intern, ASI Media’s Melissa Newman and Vin Driscoll sit down to discuss the importance of social media marketing at live events and how it can deliver real results for your business. They talk about creating a strategy (5 months in advance), working with internal stakeholders to plan content and coverage, fielding customer service questions, and building community acros...
Aug 20, 2021•34 min
Meet Sarah Whitaker, the owner and client success manager at Williams Advertising and Branded by Williams. Whitaker is a master at creating lifestyle content for social media that’s engaging, showcases promo in an engaging way and speaks directly to her target audience. In this episode of The Social Angle, Whitaker shares her insight into using Instagram and LinkedIn to convey her brand message, leveraging social media to gain organic leads and creating world-class lifestyle content. Let’s dive ...
Aug 17, 2021•21 min
Next Level Apparel needs no introduction as one of the leaders in promo apparel trends and fashion … but did you know they’re a leader in sustainable manufacturing and eco-friendly apparel as well? To learn more, today we’re sitting down with Eric Simsolo, VP of Business Development at Next Level Apparel. We’ll find out why Next Level got into the sustainable production game, what challenges they face because of it and how they’ve overcome to produce stylish eco-friendly garments.
Aug 16, 2021•36 min
In this episode of Promo Insiders, Sara Lavenduski, ASI Media’s executive editor of digital content, speaks with Margo Kahnrose, chief marketing officer of commerce intelligence platform Skai, about the marketing value of brand stunts, which often include branded merchandise.
Aug 11, 2021•23 min
In the latest Social Angle podcast, ASI Media's Vinnie Driscoll talks with Kelly Brown, of Green Giftz, about how well-designed and eco-friendly merchandise can result in less waste and more brand advocacy.
Aug 09, 2021•32 min
In this episode of Promo Insiders, Theresa Hegel, ASI Media’s executive editor of digital content, chats with Roderick and Mark about the lasting impression that promo makes and what surprised them about their time with ASI. Because all three are working remotely and hail from different states – Pennsylvania, New Jersey and Georgia – they also shared some of their favorite regional foods and discussed such crucial topics as whether pineapples, white clams or crabmeat belong on top of a pizza and...
Aug 04, 2021•34 min
In this episode of the Social Angle podcast, Jay Busselle and Jessica Gibbons-Rauch chat with ASI Media’s Melissa Newman to talk all-things social selling, LinkedIn marketing tactics, and even give Newman’s LinkedIn profile a makeover.
Aug 03, 2021•38 min
In this episode of the Promo Insiders podcast, Senior Writer John Corrigan speaks with Steve Flaughers, owner of Proforma 3rd Degree Marketing, about his concerns, including the licensing challenges.
Jul 29, 2021•35 min
Top 40 supplier Vantage Apparel (asi/93390) recently acquired Lynka, the leading full-service European corporate apparel supplier. Vantage CEO Ira Neaman and Lynka founder and shareholder John Lynch said the timing was right for the partnership. In this episode of Promo Insiders, Theresa Hegel, executive editor for digital content, talks with Neaman and Lynch about the similarities between the two companies and what the acquisition will mean for promo distributors.
Jul 27, 2021•17 min
