Advertising Specialty Institute - podcast cover

Advertising Specialty Institute

The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A family-owned business since 1964, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO's blog.
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Episodes

Live Events During the COVID-19 Pandemic

Jake Krolick and Vinnie Driscoll discuss the current state of live events, where the opportunities are for promo products professionals, and what lies ahead for the future of one of the most important markets in the advertising specialty industry.

May 08, 202032 min

What’s Important in a Face Mask?

In this episode of Promo Insiders, first aired during a Facebook Live session, Theresa Hegel, executive editor of digital content, talks with apparel industry veteran Brian Burr about what he thinks are the most important qualities a mask should have, why fit and comfort are key, why it’s important for apparel decorators and distributors to educate themselves on masks and how they can market the items to their own customers.

May 08, 202031 min

Hope From the Heart of NYC

Larry Cohen of Axis Promotions powered by HALO (asi/128263) shares how his NYC-headquartered firm is still thriving and preparing for the future from the epicenter of the coronavirus pandemic.

Apr 27, 202035 min

The Spark Behind the ‘Here for Good’ Movement

Sloan Coleman, co-owner of St. Louis print shop Tiny Little Monster, came up with a way to generate revenue for themselves and other struggling small businesses during the coronavirus pandemic.

Apr 23, 20207 min

Industry Sales In Q1, 2020 & Beyond

For the first time in more than a decade, promotional products distributors’ collective sales experienced a quarterly decline, dropping nearly 5% in Q1 2020. In this podcast, Counselor Executive Editor Christopher Ruvo and Nathaniel Kucsma, ASI’s Executive Director of Research & Corporate Marketing, discuss the out-of-the-blue drop, offer insights on how 2020 industry sales will go, and share signs of hope for a revenue rebound.

Apr 21, 202020 min

Dispatches from the Work-From-Home Front: The Podcast Edition

In this episode of the Promo Insiders podcast, Sara Lavenduski of Advantages magazine speaks with Counselor’s Chris Ruvo, staff writer John Corrigan and multimedia coordinator Kyle Ashenfelder about what they’ve been up to in isolation during the coronavirus pandemic. The group’s been getting into different streaming shows, learning new things and following fun social media accounts.

Apr 16, 202034 min

Canadian CPA Discusses the COVID-19 Economic Response Plan

In this edition of the Promo Insiders podcast, Sara Lavenduski with ASI Canada welcomes Fabio Campanella, a tax, investment and personal finance expert with Campanella McDonald LLP in Toronto, for a look into key aspects of the government’s COVID-19 Economic Response Plan and how it benefits companies and workers who’ve been hard-hit by the recent business shutdown orders.

Apr 15, 202032 min

ASI’s Director of Tax Shares Advice on Wayfair

This Promo Insiders podcast explores the ramifications of Wayfair v. South Dakota, a landmark case that completely changed the rules of sales tax for online companies. Featuring Stan Hansen, director of tax for the ASI Family of Companies, and hosted by senior writer John Corrigan, the podcast includes a discussion about the obligations of suppliers and distributors when collecting sales tax and how to avoid the administrative headaches.

Apr 10, 202014 min

Hanes Discusses Pivot to Making Medical Masks

In late March, HanesBrands (asi/59528) came up with a design for three-ply cotton face masks, working closely with the U.S. Department of Health and Human Services, to meet a critical need among frontline workers fighting the spread of the coronavirus. In the span of a week, the apparel company was able to finalize designs, get approval by the Food and Drug Administration, and then convert its factories from T-shirt, fleece and other basics and ramp up production on millions of masks. In this ep...

Apr 07, 202010 min

A Promo Pro’s Fight Against COVID-19

Randy Chen, the president of Impex International, shares an in-depth account of the harrowing personal health battle he went through after contracting the coronavirus.

Apr 03, 202035 min

A Corporate Lawyer Shares Advice on CARES Act

In this edition of the Promo Insiders podcast, we break down the CARES Act – the $2 trillion coronavirus relief package signed into law last week – and how it pertains to small-business owners. Theresa Hegel, executive editor of digital content, talks with Tom Vaughn, a corporate finance lawyer with Detroit-based law firm Dykema, about the best loan and grant opportunities that struggling entrepreneurs can pursue right now.

Apr 02, 202034 min

Promo’s Pivot To PPE Products

This Promo Insiders podcast explores how Utica, NY-based distributorship A&P Masters Images (asi/102019) has successfully pivoted to selling – and even producing -- personal protective equipment that’s badly needed amid the coronavirus pandemic. Featuring A&P CEO Howard Potter and hosted by Counselor Executive Editor Christopher Ruvo, the podcast includes a discussion about the controversy in promo over selling PPE, as well pitfalls and protections of which industry firms must be mindful...

Apr 01, 202029 min

How Coronavirus Has Affected Gifts By Design

Based in Seattle, Gifts by Design is essentially at “ground zero” for the coronavirus in the U.S. Company President Jamie Stone explains how she and her team have been coping with working from home for the last three weeks and the economic impact the pandemic has had on her business. Theresa Hegel, executive editor of digital content at ASI, spoke with Jamie Stone about the devastating impact of the coronavirus on her business and the promotional products industry as a whole in the latest episod...

Mar 27, 202020 min

Planning for Growth with Maria Brady

Growing a business requires owners to know where they are, where they want to go and their roadmap to getting there. In this podcast, senior editor Sara Lavenduski speaks with Maria Brady of Marakae Marketing in Pittsburgh about her experience in the industry, where she is now and her plans for moving forward.

Mar 20, 202016 min

Impact and Disruption from COVID-19

Working from home. Social distancing. Quarantines. This is the new reality for millions of Americans as the government tries to limit the spread of the COVID-19 virus. These extreme measures have completely upended the rhythms of everyday life as people cope with extended isolation. In this latest episode of Promo Insiders, Editor-in-Chief C.J. Mittica and Counselor Executive Editor discuss what companies in the promo industry are doing to make it through difficult times, what creative tactics d...

Mar 18, 202027 min

Power of Nostalgia in Promo

ASI’s editorial team steps into the time machine to discuss the growing demand for ‘90s fashion, ‘80s movies and other products from yesteryear in this groovy edition of the Promo Insiders podcast.

Mar 13, 202024 min

COVID-19 & The Promo Industry in 2020

BAMKO (asi/131431) executives Phil Koosed and Joshua White deliver powerful insights about coronavirus’ current and future impacts on the promotional products industry in the first ever Promo Insiders podcast.

Mar 03, 202032 min

Administrative Nightmare: Collecting Online Sales Tax

It’s been nearly two years since Wayfair v. South Dakota, a landmark case that completely changed the rules of sales tax for online companies. The decision has created a major administrative challenge within the promotional products industry. Companies potentially have to know the sales tax laws of every state, file sales tax forms for every state and be registered to do business in every state. Bradley Scott, whose wife is the president of their family-owned wholesale jewelry company Halstead B...

Mar 02, 202024 min
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