Promo’s Pivot To PPE Products
Apr 01, 2020•29 min
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Episode description
This Promo Insiders podcast explores how Utica, NY-based distributorship A&P Masters Images (asi/102019) has successfully pivoted to selling – and even producing -- personal protective equipment that’s badly needed amid the coronavirus pandemic. Featuring A&P CEO Howard Potter and hosted by Counselor Executive Editor Christopher Ruvo, the podcast includes a discussion about the controversy in promo over selling PPE, as well pitfalls and protections of which industry firms must be mindful.
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