Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.
Oura's new campaign hits the mark, understanding the abundance agenda, why luxury fashion brands are in a tricky position, addressing intergenerational unfairness & the tell tale signs of ChatGPT. Get in touch with Russ & Freddie via Instagram or LinkedIn See omnystudio.com/listener for privacy information....
Webtoons are taking off in Asia, Apple designer Jony Ive partners with OpenAI & the most important campaign in the world right now - Register For Rowan. Find out how you can register for Rowan here Get in touch with Russ & Freddie via Instagram or LinkedIn See omnystudio.com/listener for privacy information....
Parents for Climate settled with EnergyAustralia over greenwashing, spotlighting the murky space between marketing and carbon neutrality, Max is changing its name back to HBO Max & Airbnb’s midlife identity crisis sees it moving beyond homes into chefs, trainers, and stylists, but is this reinvention or desperation? See omnystudio.com/listener for privacy information.
Russ & Freddie chat about the 'incredible' set design of the papal conclave, how to make gold relatable & desirable, the success & pitfalls of the Jaguar re-brand & why Trump’s proposed movie tariffs could spell the end of Australia’s film boom. Drop Russ & Freddie a question via Instagram or LinkedIn See omnystudio.com/listener for privacy information....
Russ & Freddie answer listener questions, offer some advice to the Liberal party after their massive defeat, look at a beautiful spot from Stella Artois & discuss the phenomena of ugly branding. Check out the Stella Artois campaign here Warren Buffet's 'ugly' website here Get in touch with Russ & Freddie via: Instagram or LinkedIn See omnystudio.com/listener for privacy information....
Russ and Freddie look at the Trump effect in Canada, review the lackluster political slogans from the Australian election & explain why the advertising campaign for diamonds might be the most successful in history. See omnystudio.com/listener for privacy information.
Russ & Freddie chat about the lack of comedy in political advertising, Robert Irwins' Bonds debut, the rise of religion in Silicon Valley and AI Claude playing Pokémon Red. Check out the Bonds ad here Vanity Fair article And the TWITCH stream Get in touch with Russ & Freddie: AdMission Instagram Russel Howcrowft LinkedIn See omnystudio.com/listener for privacy information....
Russ & Freddie look at the new Puma campaign, DoorDash pushes buy-now-pay-later for fast foo, people are using ChatGPT to create Studio Ghibli-style images ... and the backlash is huge. Get in touch with Russ & Freddie Instagram : https://www.instagram.com/admissionpodcast/ LinkedIn : www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information....
Russ and Freddie discuss the new Spike Jonez directed AirPod spot, Australia's place in the Harvard sophisticated economy index, why anti-weed campaigns fail and how Australia got it's first dollar. Get in touch with Russ & Freddie Instagram : https://www.instagram.com/admissionpodcast/ LinkedIn : www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information....
Russ and Freddie talk about stuff the British stole, how the Liberal Party is using memes and explaining the 'Golden Fleece Awards'. Get in touch with Russ & Freddie Instagram : https://www.instagram.com/admissionpodcast/ LinkedIn : www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information.
Russ and Freddie identify the smell of ambition, compare NASA logos, watch a new ad from the ALP and Freddie has a pitch for artists on Spotify. Get in touch with Russ & Freddie Instagram : https://www.instagram.com/admissionpodcast/ LinkedIn : www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information.
Adidas leans into it's new brand positioning, Amazon takes over creative rights to the James Bond franchise and the tale of two rivals: BIC vs Apple. Get in touch with Russ & Freddie Instagram : https://www.instagram.com/admissionpodcast/ LinkedIn : www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information.
Get in touch with Russ & Freddie Instagram : https://www.instagram.com/admissionpodcast/ LinkedIn : www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information.
Russ and Freddie chat about the history of ads at the Super Bowl & how it's become the most important day of the year for brands. Get in touch with Russ & Freddie Instagram : https://www.instagram.com/admissionpodcast/ LinkedIn : www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information.
Russ and Freddie discuss Kellogg's new advertising campaign and the clever sunscreen launch from an Aussie agency. Get in touch with Russ & Freddie Instagram : www.instagram.com/goodone.creative/ LinkedIn : www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information.
Russ and Freddie discuss how cities were designed to sell stuff, the 'when Harry met Sally' Reunion in Hellmann’s spot, reimagining pin security and DeepSeek's image problem. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information....
Russ and Freddie discuss Australia's most valuable brands (according to Brand Finance), the colour palette of 2025, Peter Dutton’s tax free business lunch and how David Lynch elevated ads to an art form. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information....
It's the first AdMission for 2025! Russ and Freddie discuss rebranding the Australian flag, the Squid Game and McDonalds collaboration, AND Freddie breaks some big personal news. Melbhattan Animation: https://www.youtube.com/watch?v=8Od3VUMElPA Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information....
In this week's episode of AdMission, Russ and Freddie discuss if marketing success is causing a worldwide shortage of Guiness, the biggest brand moments of 2024 and the resurgence of "beautiful advertising". Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information....
Russ and Freddie discuss the massive marketing opportunity in the 'manosphere', explain why Trump will change the decade, sign up for Bluesky and have two words to describe Jag's new design concept. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information....
Russ and Freddie discuss the wildly controversial Jaguar ad and chat to Dr. Zac Seidler, Global Director of Men's Health Research at Movember about 'the manosphere' and getting guys to bloody do something. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ To find out more about Movember head to: movember.com This episode may discuss topics that could be distressing to some listeners. If you or someone you know needs ...
Russ and Freddie wonder if there's such a thing as ethical advertising, discuss the greatest guerilla marketing tactics, man-bags, the resurgence of the love letter & Apple's new ads celebrating mediocrity. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information....
Russ and Freddie explore the future of AI in marketing with Leandro Perez, Chief Marketing Officer for Salesforce Australia & New Zealand, as he shares insights on how Salesforce, the world’s #1 AI CRM, brings human expertise and AI agents together to drive customer success. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information....
Russ and Freddie have a plan to bring chess to the masses and discuss the dollar breakdown of the US election ad spend from both camps and what it could mean for the election outcome. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information.
Russ and Freddie discuss VCE exams, interesting people at the races, attempt to fix Facebook Marketplace, discuss JB Hi-Fi's new billboard strategy and decide Tesco's new ad is genius. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information.
Russ and Freddie weigh in on Zendaya's ON commercials, review South by Southwest in Sydney, look inside China's micro-drama industry and explain why the world’s biggest tech companies are buying nuclear power plants. And Freddie has a pitch to fix 'the problem with young men'. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information....
Russ and Freddie weigh up the benefits of creativity versus practicality, compare brand strategies from the big sneaker companies, present the case for chess as a commodity and discuss deception in political advertising. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information....
Russ & Freddie discuss religion and faith in the craft of advertising, Woolmark's 'great new ad', how the NRL Grand Final stacks up against the AFL and why Freddie has started craving apples. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information....
Russ and Freddie talk about launching a fashion brand, yuppies making a comeback, AAMI’s Grand Final ad, the Telstra effect, how Halloween gets to Australia, ‘nice’ social media and advice for Dyson’s foray into headphones. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information....
Russel Howcroft and Freddie Young discuss the problem with the Brownlow broadcast, Instagram's teen accounts, Tupperware filing for bankruptcy, why they want Telstra's new ad to work and the 'Splinternet' Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information....
