Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.
Russel Howcroft and Freddie Young discuss social media restrictions, Oasis ticket prices, Blundstone's new campaign, the commercial cost of Taylor Swift's political endorsement and why 'all solutions end in ads'. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information....
Russ and Freddie discuss the latest Google court case in the US, social media bans for kids, 'the pity' about Kathmandu's latest campaign, review the new Irish film 'Kneecap' & have their own idea for an Aussie biopic. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information....
Russ and Freddie debate the pros and cons of a universal basic income, Snapchat's 'less social media' campaign and how to out-dupe the dupes. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information.
Russ and Freddie sit down with the co-founders of Shameless Media, Michelle Andrews and Zara McDonald, to chat about social media, advertising and being 30. See omnystudio.com/listener for privacy information.
Russel Howcroft and Freddie Young discuss what's missing from the 'Stop it at the Start' campaign (The Federal Government's National campaign that aims to prevent gender-based violence) and Freddie tackles a new brief: Save Australian music festivals. See omnystudio.com/listener for privacy information.
Russel Howcroft chats to Genevieve Reynolds from Sayers Group to discuss media consumption & time, the Raygun phenomenon and the unintended consequences of a gambling ad ban. See omnystudio.com/listener for privacy information.
Russel Howcroft and Freddie Young discuss a small towns controversial re-brand and break down the cost of Kamala Harris' Presidential campaign. And Freddie reviews the 'world's best airport.' See omnystudio.com/listener for privacy information.
The 'Ad Safari': Russel Howcroft discusses the Olympic Games from PARIS and Freddie Young critiques the 'Visit Türkiye' campaign from ISTANBUL. They also discuss the new Nike ad and offer some solutions to their business woes. See omnystudio.com/listener for privacy information.
Russel Howcroft and Freddie Young discuss Joe Biden's withdrawal from the Presidential race, the actual implications of Havas losing it's B Corp certification and the 'iconic' Tourism Tasmania account is up for tender. And 'Good One' has a pitch to get politicians out of hard hats. See omnystudio.com/listener for privacy information.
Russel Howcroft and Freddie Young discuss the defining photo of the Trump rally shooting and take a look at AAMI's Olympic ad offering. Freddie has a brief to convince Aussies to pay for (and seek out) Australian made content. See omnystudio.com/listener for privacy information.
Russel Howcroft and Freddie Young talk about mass media advertising, the success of Charli XCX album Brat and un-pack the brief Freddie 'failed miserably'. Also joining Russ and Freddie is Ben Shepherd, CEO of Schwartz Media to discuss the 'dark cloud' lingering over Australian media, and how to fix it. You can find Ben's weekly newsletter 'Signal' here: https://www.linkedin.com/newsletters/signal-7100718144813498368/ Follow Russ and Freddie, get in touch or ask us a question: INSTAGRAM - https:...
Russel Howcroft and Freddie Young discuss the fallout of the Biden / Trump debate through an advertising lens, weigh up Meta's threat of an Australia news ban and look at the best (and worst) of tourism campaigns. Follow Russ and Freddie, get in touch or ask us a question: INSTAGRAM - https://www.instagram.com/goodone.creative/ See omnystudio.com/listener for privacy information.
Russel Howcroft and Freddie Young discuss one of all time great brand ballads, nuclear energy, explain the "great difficulty" facing the ABC and tear the Federal Government's new anti-vaping campaign to shreds. Freddie and Good One Creative pitch an alternative ad to get young people off vapes. See omnystudio.com/listener for privacy information.
Russel Howcroft and Freddie Young search for funny advertising, explain why the 'meat marketing model' works so well and offer some advice to Guzman y Gomez as they prepare to go public. See omnystudio.com/listener for privacy information.
Russel Howcroft and Freddie Young discuss the 10 principles of marketing warfare, take a look at Telstra's new regional ad campaign and break down the harsh economic reality facing Gen Z, and offer them a helping hand. See omnystudio.com/listener for privacy information.
Russel Howcroft and Freddie Young look at a mischievous ad from the US, explain the 'key pillars' of brand Trump and offer solutions to fill the gaping hole in ADF recruitment. Russ has a pitch for Freddie and the team at Good One Creative. See omnystudio.com/listener for privacy information.
Russel Howcroft and Freddie Young explain inside out and outside in advertising, the big mistake being made in 'the burger wars' and review the new Speedo campaign. See omnystudio.com/listener for privacy information.
Russel Howcroft and Freddie Young look at Bumble's marketing campaign woes, Apple's tone deaf iPad spot and how they are both missing the triangle of truth: Human, Cultural and Brand. Also discuss the come-back of the 'dumb phone'. See omnystudio.com/listener for privacy information.
Russel Howcroft and Freddie Young question the value of privacy, and have some ideas on how streaming companies can bolster their numbers, and lend Australia’s cultural capital a hand in the process. See omnystudio.com/listener for privacy information.
Russel Howcroft and Freddie Young question the union of Old El Paso and the Australian Olympic team and try and lend a hand to come up with a campaign to end the current violence against women crisis in Australia. See omnystudio.com/listener for privacy information.
Russel Howcroft and Freddie Young are on a mission to try and save free to air TV - did they succeed? And they try to get to the bottom of the purpose Telstra's latest ad. See omnystudio.com/listener for privacy information.
If you had to subtract Good, Cheap or Fast for your coffee - which one would it be? Russ and Freddie are here to let you know you can have all 3 thanks to a brand that is DROPPING its prices and getting more traction. THE PRICE OF COFFEE A tweak in the gears, a quiet shuffle behind the scenes, and behold - our prices have taken a new dance. Check it out: Regular Cup: $3.40 Larger Cup: $3.80 See omnystudio.com/listener for privacy information....
Russ and Freddie are gearing up to ask a big spender for $100 Million for their new campaign. And after his weekend in South Australia, Russ explains why the AFL's 'Gather Round' is so successful, but where it needs to improve. See omnystudio.com/listener for privacy information.
It's been 40 years since Apple released their iconic 1984 ad - Russ and Freddie discuss why it was seminal for it's time, and what big tech can learn from it now. Russ and Freddie offer up their ideas as to why Australian festivals are struggling. See omnystudio.com/listener for privacy information.
Russ and Freddie go behind the scenes of Tasmania's freshly minted AFL (and marketing) team, and explain how Google & AI dominate the world of advertising. And Russ has a very tough brief for Freddie... See omnystudio.com/listener for privacy information.
Russ and Freddie discuss when age matters for branding, and why the Guinness family are the cleverest advertisers of all time. Russ asks Freddie how he would revitalise an iconic "Australian" beer. See omnystudio.com/listener for privacy information.
Bunnings has toppled Woolworths as Australia's most trusted brand. Russ and Freddie discuss why Bunnings is the best marketer in the country, the genius of the sausage sizzle and what Woolies should be doing to reclaim the mantle. The Brief: Nuclear Power is one of the most contentious political, social and environmental issues in the world. Russ challenges Freddie to sell it. See omnystudio.com/listener for privacy information....
Russ and Freddie discuss the genius of Fred Again, why the AFL should be paying close attention to the NRL launch in Vegas; And how going big, VERY BIG, worked for Kia. See omnystudio.com/listener for privacy information.
Russ and Freddie have ideas on how to market women's soccer, and make their pay packets reflect their success. They debate why Paul Keating thinks Australia has a 'timid' image problem - and how to change it. See omnystudio.com/listener for privacy information.
Russ and Freddie explain what The Wiggles and Taylor Swift have in common, and why she demonstrates the fundamentals of marketing. They clash over the right to disconnect, and offer up their ideas for a pitch to sell it. See omnystudio.com/listener for privacy information.
