In this episode of Add To Cart, we checkout Briony Kennedy from Adorn Cosmetics. Briony started the pureplay brand in 2009, to create a luxury beauty range with ethics at its core and their products are organic, vegan, low impact and sustainably packaged. With their eco refill programme, colour matching and unique sample kits, they have grown a huge and devoted following of united Adorners of all ages. Links from the episode: Decjuba Sienna Byron Bay The Happiest Man on Earth by Eddie Jaku Patri...
Jan 27, 2022•7 min•Season 1Ep. 155
In this episode of Add To Cart, we are joined by James Taylor, the Founder and CEO of Particular Audience - an Australian technology platform helping eCommerce retailers create a more intuitive and personalized shopping experience through merchandise, search and advertising. And this is all done dynamically and without using any personally identifiable information or third party cookies. James’ theory is that product data and intention is more important than customer groupings and it is a fascin...
Jan 23, 2022•1 hr 5 min•Season 1Ep. 154
In this episode of Add To Cart, we checkout Daniel Flynn from Thankyou. They burst onto the scene with bottled water that was doing good and now 12 years later Thankyou has raised over $17 million to impact the lives of people across 22 countries… and no longer do bottled water. Many of you will be familiar with Thankyou and its mission to redistribute wealth from consumer spending. We are living in a time where extreme poverty and extreme consumerism live side by side - Daniel and his team are ...
Jan 20, 2022•6 min•Season 1Ep. 153
In this episode of Add To Cart, we are joined by Brad Karney, Co-founder and CEO of Refundid. Brad describes himself as a retail enthusiast who combined this energy with his finance background to create a solution for a common pain point - refunds! Refundid provide instant refunds to customers on behalf of brands, when they want to make a return. Instead of customers having to wait until the item has made it’s often long journey back to the retailer, they get the cash in their pocket straight aw...
Jan 16, 2022•38 min•Season 1Ep. 152
In this episode of Add To Cart, we checkout Tennealle O’Shannessy, CEO of Adore Beauty. From starting out in Kate Morris’ garage with a $12,000 loan from her boyfriend's parents to listing on the ASX in 2021 at a valuation of over $650m - it has been a wild ride so far. Adore now partner with over 150 cosmetics brands and stock 10,000-plus beauty care products. Today, they sell over $180m of product every year to over 800 thousand active customers. Links from the episode: Adore Beauty Glossier N...
Jan 13, 2022•7 min•Season 1Ep. 151
In this episode of Add To Cart, we are joined by Rosa-Clare Willis and Andrew Ford, Co-founders of DIY pottery kits, Crockd. They are on a mission to help friends and family have real connections through the power of creativity. Both from a start up and UX background, they only launched Crockd two years ago and are now selling across Australia, Europe and the US. Even more impressive, what started as a physical set up with a warehouse is now a fully remote team scattered across the world. In thi...
Jan 09, 2022•57 min•Season 1Ep. 150
In this episode of Add To Cart, we checkout self confessed crazy ideas guy, Nati Harpaz. Many of you who have been in eCommerce for a while will know Nati from his time as Managing Director of Catch and the Director, CEO and Chairman of Octomedia which publishes Inside Retail. Today, Nati is the Co Founder and Executive Director of TradeSquare - Australia’s wholesale one-stop shop for business - with over 150,000 products all in one place and 8,000+ buyers. Recently TradeSquare announced TradeSq...
Jan 06, 2022•7 min•Season 1Ep. 149
In this episode of Add To Cart, we are joined by Erin Holt, Gumtree’s Head of Partnerships. Gumtree now goes beyond household items and includes cars, jobs, real estate and services. There are now over 7.8m Australians using Gumtree - or gummies, as they affectionately known and Add to Cart wanted to get an update on Gumtree, understand more about Gummies and explore how eCommerce brands might be able to access this huge audience. In this conversation we learn more about the primary Gumtree cust...
Jan 02, 2022•35 min•Season 1Ep. 148
In this episode of Add To Cart, we checkout Nathan Bush, the guy who usually asks the questions around here! Nathan is an eCommerce Strategist, Co founder and Director of eCommerce talent agency eSuite and of course, host of the Add to Cart podcast. Before all that, he was Group Digital Manager at Super Retail Group and was placed in the Top 50 People in e-commerce four years in a row. Links from the episode: Tesla Amazon Dan Murphys Bonds Happiest Man on Earth by Eddie Jacu An Astronaut’s Guide...
Dec 30, 2021•7 min•Season 1Ep. 147
In this episode of Add To Cart, we are joined by Sam Penny from Artisan’s Bend, a curated marketplace for artisan producers. He is also behind the great online cheese shop, Cheese Therapy. According to Sam, they are now the largest cheese retailer behind Woolies and Coles. This is Sam’s latest venture and just one of the many strings to his bow - he’s a former soldier, engineer, extreme swimmer and cheesemonger...oh and he used to own hair salons. Slowing down is now at the heart of Sam’s busine...
Dec 26, 2021•50 min•Season 1Ep. 146
In this episode of Add To Cart, we checkout Alex Sinickas from Milkdrop. Milkdrop is changing the way breast pumps feel for women, by redesigning the pump from the nipple up. Established in 2019, Milkdrop has already attracted funding, won the Amazon Launchpad, worked closely with universities and won government grants. Links from the episode: Market Lane Adore Beauty Cautionary Tales Richard Flannagan From Avalanches to Nipple Hugs: The Milkdrop Story | #123 Questions answered in the podcast: W...
Dec 23, 2021•11 min•Season 1Ep. 145
In this episode of Add To Cart, we are joined by Edwina Cameron, Co-founder of I Heart Wall Art. Having got tired of keeping up with the Joneses in the suburbs, Edwina and her family upped sticks and moved to the rainforest, built a shed in the garden and set up an online wall art business...as you do. With a particular focus on Australian nature, I Heart Wall Art offers a range of digital prints, canvases and framed artworks, some of which Edwina creates herself. They now employ two staff and a...
Dec 19, 2021•49 min•Season 1Ep. 144
In this episode of Add To Cart, we checkout David Boyer from Shipstation. Shipstation automate the fulfillment and return process for hundreds of thousands of eCommerce stores by integrating into over a hundred selling channels, 40 carriers and one hundred tangent eCommerce solutions. Many of the integrations, you would have experience with, or have heard from on Add to Cart, including Shopify, Sendle and Amazon. Links from the episode: Subo Products What You Do Is Who You Are by Ben Horowitz Fu...
Dec 16, 2021•8 min•Season 1Ep. 143
In this episode of Add To Cart, we are joined by Jenn Donovan and Sarah Britz. Jenn and Sarah are Co-founders of Spend With Us, an online shopping marketplace and directory for rural and regional small businesses of Australia who have taken a hit from bushfires, drought, and coronavirus. Sarah, a web designer, had built a website to help bush businesses as they struggled with adversity. Meanwhile Jenn, with her marketing background,, was growing a community with her facebook group ‘Buy From a Bu...
Dec 12, 2021•48 min•Season 1Ep. 142
In this episode of Add To Cart, we checkout Julie Mathers from Flora and Fauna. She is eCommerce royalty in Australia after placing as the #1 person in eCommerce multiple times - including last year - and successfully sold her vegan, ethically sourced, cruelty-free and low impact eCommerce business, Flora & Fauna to BWX earlier this year. Now Julie is the Managing Director of both Flora & Fauna and Nourished Life. She’s also on multiple retail Boards and Advisory including National Retai...
Dec 09, 2021•11 min•Season 1Ep. 141
In this episode of Add To Cart, we are joined by Adam Lindsay from Koh. Confused by dozens of chemical cleaners, not to mention all the hardware that goes with them, Adam was determined to simplify domestic cleaning and create a simple, safe and effective alternative. Almost five years later, Koh is used in ten percent of Aussie households and the company is on track to hit $50 million in revenue this financial year. In this chat, Adam shares his priorities when it came to developing an eco-cert...
Dec 05, 2021•48 min•Season 1Ep. 140
In this episode of Add To Cart, we checkout Chris Brinkworth from Civic Data. Chris is a media and marketing technology executive and founded Civic Data earlier this year to offer solid advice on how Australian enterprises can prepare for what many predict will be significant changes to data protection regulations. Links from the episode: Amazon Civic Data Artificial Intelligence for Marketing by Jim Sterne Customer Data, Cookies and Consent: How to prepare for the new world of data | #119 Quest...
Dec 02, 2021•14 min•Season 1Ep. 139
In this episode of Add To Cart, we are joined by Susan Martin from Smart In Planning. Have you ever wondered what the hell Merchandise Planners do? They are like the air filters of the retail world - everyone knows they are important but most don’t know what they actually do. Susan Martin is not just a Merchandise Planner, but one of the best in the country with her experience at Cotton On, Best & Less and The Warehouse Group. Today, Susan is the CEO of Smart In Planning who consults leading...
Nov 28, 2021•51 min•Season 1Ep. 138
In this episode of Add To Cart, we checkout Dean Jones from GlamCorner. The fashion rental business started in 2012 with Dean and his wife, Audrey. Neither had a fashion background but they did have a united vision to “accelerate the transition to a more circular and sustainable fashion system”. Today, they operate out of a 5,000 square metre fulfilment centre in Sydney, have 130 people on the team, 30,000 articles of clothing in rotation and rent out up to 70 tonnes of clothes each month. Thank...
Nov 25, 2021•8 min•Season 1Ep. 137
In this episode of Add To Cart, we are joined by Brenden Hartmann, General Manager at Budgy Smuggler swimwear. Who needs a great swathe of material billowing around your legs when a carefully positioned, streamlining triangle of lycra will do?! The brand started out as a bit of a laugh in an Aussie backyard when some mates decided to write ‘Budgy Smuggler’ on the back of some speedo-style swimmers. Growing from selling 1,000 pairs of smugglers a year to over 100,000 pairs internationally, Budgy ...
Nov 21, 2021•1 hr 4 min•Season 1Ep. 136
In this episode of Add To Cart, we checkout John Stuckey from MobileDigital. The company is focused on helping businesses utilise the power of text to communicate with customers. John and the team create personalised MMS which have open rates of over 98% and click through rates of 60%. Links from the episode: Appliances Online Pet Circle Subprime Attention Crisis by Tim Hwang Text For Success - Why SMS & MMS Marketing Can't Be Ignored | #113 Questions answered in the podcast: What is the wei...
Nov 18, 2021•8 min•Season 1Ep. 135
In this episode of Add To Cart, we are joined by Leigh Williams, Founder and Managing Director of eStore Logistics - a third party logistics fulfilment and warehousing solution for small, medium and large retailers. In Leigh’s own words, they are aiming to democratise access to enterprise-level logistics for all retailers. eStore Logistics runs fulfilment and warehousing for some of Australia’s biggest eCommerce brands including Kogan, Temple & Webster and MyDeal. They are fulfilling 20 mill...
Nov 14, 2021•47 min•Season 1Ep. 134
In this episode of Add To Cart, we checkout Matt Allen from Tractor Ventures. These guys offer revenue based finance, meaning that they can provide capital in return for payback (with interest) once you start generating the returns from the investment. This means founders don’t have to give away big chunks of equity to unlock growth. They’ve already got eCommerce leaders such as Kate Morris from Adore Beauty, Ed McManus from Deliveroo and Rob Ward from Quad Lock involved in the fund. For full sh...
Nov 11, 2021•5 min•Season 1Ep. 133
In this episode of Add To Cart, we are joined by Briony Kennedy from Adorn Cosmetics. Briony started the pureplay brand in 2009, to create a luxury beauty range with ethics at its core and their products are organic, vegan, low impact and sustainably packaged. With their eco refill programme, colour matching and unique sample kits, they have grown a huge and devoted following of united Adorners of all ages. In this chat, we discuss the major re-platforming project Adorn have just gone through, h...
Nov 07, 2021•54 min•Season 1Ep. 132
In this episode of Add To Cart, we checkout Hayley and Andy Worley from Sheet Society. Hayley and Andy started Sheet Society because they wanted to make the worst job in the world - putting sheets back on the bed - easier and they wanted to bring beautiful design into the bedroom. They started four years ago with a $20K investment, shooting web content on iPhones and selling their car to pay for stock and now are generating over $15m of sales, have a retail store, a team of 50 and operate out of...
Nov 04, 2021•7 min•Season 1Ep. 131
In this episode of Add To Cart, we are joined by Daniel Flynn. Daniel is the Co-Founder and Managing Director of Thankyou. They burst onto the scene with bottled water that was doing good and now 12 years later Thankyou has raised over $17 million to impact the lives of people across 22 countries… and no longer do bottled water. Many of you will be familiar with Thankyou and its mission to redistribute wealth from consumer spending. We are living in a time where extreme poverty and extreme consu...
Oct 31, 2021•53 min•Season 1Ep. 130
In this episode of Add To Cart, we checkout Jason Eades, CEO of Welcome To Country. Welcome To Country started as a marketplace to promote and sell Aboriginal and Torres Strait Islander experiences and tourism. However, over Covid they’ve evolved their business model to also be a marketplace for Aboriginal and Torres Strait Islander products including books, art, jewellery and food. For full show notes, please visit: https://addtocart.com.au/add-to-cart/checkout-jason-eades-from-welcome-to-count...
Oct 28, 2021•14 min•Season 1Ep. 130
In this episode of Add To Cart, we are joined by self-confessed ‘crazy ideas guy’, Nati Harpaz. Many of you who have been in eCommerce for a while will know Nati from his time as Managing Director of Catch and the Director, CEO and Chairman of Octomedia which publishes Inside Retail. Today, Nati joins me as the Co Founder and Executive Director of TradeSquare - Australia’s wholesale one-stop shop for business - with over 150,000 products all in one place and 8,000+ buyers. Recently TradeSquare a...
Oct 24, 2021•58 min•Season 1Ep. 128
In this episode of Add To Cart, we checkout Douglas Low from fashion brand Incu. Douglas began on the shop floor 17 years ago and is now CEO of the company, which has 13 physical stores, retailing high end fashion brands as well as operating brands such as Rag & Bone, A.P.C and Saturday’s Doors. Links from the episode: Bunnings How I Built This with Guy Raz Design Feels: The Incu Story | #105 Questions answered in the podcast: What is the weirdest thing you’ve ever bought online? Who is your...
Oct 21, 2021•8 min•Season 1Ep. 127
In this episode of Add To Cart, we are joined by Tennealle O’Shannessy, CEO of Adore Beauty. From starting out in Kate Morris’ garage with a $12,000 loan from her boyfriend's parents to listing on the ASX in 2021 at a valuation of over $650m - it has been a wild ride so far. They now partner with over 150 cosmetics brands and stock 10,000-plus beauty care products. Today, they sell over $180m of product every year to over 800 thousand active customers. But as you hear from Tennealle today, they ...
Oct 17, 2021•40 min•Season 1Ep. 126
