Getting Clayed: The Crockd Story | #150
Episode description
In this episode of Add To Cart, we are joined by Rosa-Clare Willis and Andrew Ford, Co-founders of DIY pottery kits, Crockd. They are on a mission to help friends and family have real connections through the power of creativity. Both from a start up and UX background, they only launched Crockd two years ago and are now selling across Australia, Europe and the US. Even more impressive, what started as a physical set up with a warehouse is now a fully remote team scattered across the world. In this episode, Rosa and Andrew share their UX tips for how to create a website that converts. They also share their insights from their recent New York citizenship and best of all, reveal their unpopular opinions about the world at large - including buy now pay later and discounting.
Links from the episode:
Start Up Reality - BTS at Crockd
Signet and Cheers Sweetie (sponsored)
Shopify Plus and LSKD (sponsored)
Questions answered:
- How did you formulate such a strong brand identity?
- What advice would you give to other Australian brands looking to expand into the Americas?
- What’s your most unpopular opinion?
Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.
Sponsor Add To Cart: https://addtocart.com.au/sponsor/
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