In this episode of Add To Cart, we are joined by Sarah Timmerman, founder of Beginning Boutique, the women’s fashion online destination that clothes the festival-goers, the pool-partiers and all the other style-conscious memory-makers in between. Started in Sarah’s spare bedroom in 2008, Beginning Boutique has attracted a cool one million instagram followers and now employs more than 75 staff over three locations. In this chat, we discuss how Beginning Boutique coped when their biggest event of ...
Jul 04, 2021•40 min•Season 1Ep. 95
In this episode of Add To Cart, we checkout Michael Beveridge, currently content director at Bailey Nelson and the creative brain behind advertising for brands such as Koala and Good Pair Days. Michael started his career as a junior copywriter before becoming a contestant on Big Brother and then a breakfast radio host before joining then start-up Koala. Links from the episode: Lovehoney Koala Adore Beauty Paypal Scribd Lead and Disrupt by O-Reilly & Tushman Tik Tok Vop How to Not Win Ad Awar...
Jul 01, 2021•7 min•Season 1Ep. 94
In this episode of Add To Cart, we are joined by Tara Shelton from Little Succers. Tara started the business four years ago doing same day delivery of beautifully packaged succulents in her local area,, then expanded to deliver nationally and is now focusing on the DIY branch of her business that grew from COVID, a Build Your Own Terrarium Bar in Sydney. In this episode, Tara shares her best alternatives to facebook ads, how building a brand personality that aligns with your own makes perfect se...
Jun 27, 2021•38 min•Season 1Ep. 93
In this episode of Add To Cart, we checkout Dean Taylor from Digital Wine Ventures. Dean has a long history in the online business world and has founded and sold wine businesses such as CrackaWines, My Wine Guy and The Wine Collective. Links from the episode: Honey Birdette TikTok This is Marketing by Seth Godin Clubhouse The Art of a Good Drop: The Digital Wine Ventures Story | #068 Questions answered in the podcast: What is the weirdest thing you’ve ever bought online? Who is your favourite re...
Jun 24, 2021•8 min•Season 1Ep. 92
In this episode of Add To Cart, we are joined by Tim Fung, founder of Airtasker, the community platform that connects people who need jobs done with people who want to work. Started in Australia in 2012, Airtasker now operates in New Zealand, Singapore, the UK, Ireland and the US and listed on the ASX earlier this year. In this chat, Tim shares how he got started with Airtasker and effectively scaled a two sided marketplace that now lists over 80,000 tasks every month. He gives us insights on ho...
Jun 20, 2021•34 min•Season 1Ep. 91
In this episode of Add To Cart, we checkout Steve Blick from Stone & Wood. In a past life, Steve was a school teacher, but now he educates grown ups about beer as the head of Direct to Drinker at the independent brewery. Links from the episode: Stone & Wood Bathing Ape BAPE The Accent Group Shoe Dog by Phil Knight Direct to Drinker: The Stone & Wood Story | #064 Questions answered in the podcast: What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Wh...
Jun 17, 2021•10 min•Season 1Ep. 90
In this episode of Add To Cart, we are joined by Rob Godwin, Director and Head of Operations at Lovehoney, an online adult store and global leader in sexual happiness. Rob established Lovehoney’s Queensland office and website in 2013 and it has since grown to become Australia's leading and largest adult retailer, as much a resource for credible sexual health information as a place to buy sex toys.. In this episode, Rob takes us behind the scenes at Lovehoney to share how the world’s attitude cha...
Jun 13, 2021•58 min•Season 1Ep. 89
In this episode of Add To Cart, we checkout Alex Tanya and Aaron Weller, couple founders of online rug retailer, Miss Amara. A million miles away from the shouty men who traditionally seemed to be the only option in rug sales, Miss Amara use beautiful content, styling services and amazing customer service to modernise the business. Today they are on track to surpass $20m in revenue and are shipping to Australia, New Zealand, Hong Kong and soon, the US. Links from the episode: Miss Amara Go To Sk...
Jun 10, 2021•6 min•Season 1Ep. 88
In this episode of Add To Cart, we are joined by Richard Kelsey from Beer Cartel. Started from a Kennard’s shed in 2009, Beer Cartel was one of the first online beer businesses in Australia. Today, they stock over 1,000 craft beers, have created a new tradition with their famous Advent Beer Calendar and just launched their equity crowdfunding where you can buy a share of the company. But even if you’re not into beer - there’s so much that Beer Cartel do differently that you can draw inspiration ...
Jun 06, 2021•43 min•Season 1Ep. 87
In this episode of Add To Cart, we checkout Matt Holme from YouPay. YouPay allows users to share their filled out checkouts with others to pay on their behalf - think gifting for partners, buying office equipment or authorising kids payments. Links from the episode: Officeworks Koala VC 20 with Harry Stebbings The Startup Playbook Podcast Sharing the Shopping Cart: The YouPay Story | #062 Questions answered in the podcast: What is the weirdest thing you’ve ever bought online? Who is your favouri...
Jun 03, 2021•7 min•Season 1Ep. 86
In this episode of Add To Cart, we are joined by Tracey Newman from Bean Ninjas. Bean Ninjas specialises in chartered accounting, bookkeeping, technology and education to help seven-figure eCommerce businesses continue to grow profitably. That’s all they do - finance for eCommerce businesses! We ask Tracey all about what eCommerce businesses should do to prepare for the end of year tax lodgement and planning for the new financial year. But this conversation goes far beyond this, including the be...
May 30, 2021•44 min•Season 1Ep. 85
In this episode of Add To Cart, we checkout Justin Hillberg, Managing Director of Surfstitch. From being the innovative leaders and market darlings of the ASX, to going through voluntary administration and now back to profitability, Justin has led his team at Surfstitch through it all. Links from the episode: Apple Nike The Jason and Scott Show Impact (sponsored) Wipeout Survivors: The SurfStitch Story | #060 Questions answered in the podcast: What is the weirdest thing you’ve ever bought online...
May 27, 2021•8 min•Season 1Ep. 84
In this episode of Add To Cart, we are joined by Jason Wyatt, the Co-Founder and Managing Director of Marketplacer which, in his words, allows you to “sell shit that you don’t own”. Put another way, Marketplacer allows retailers to create marketplaces to dramatically expand the product range and serve every need of your customer. The platform currently powers 100 marketplaces in 10 countries across the world and connects about 25,000 businesses. In Australia, they are used by leading retailers i...
May 23, 2021•44 min•Season 1Ep. 83
In this episode of Add To Cart, we checkout MIchael Tutek, Founder and CEO of Preezie. Michael actually had the idea for his business when he was a fifteen year old salesperson at The Good Guys. He held onto the concept and built it into what’s now known as Preezie - a guided conversion and discovery platform for online retailers. Links from the episode: Impact The Psychology of Conversion: The Preezie Story | #058 Questions answered in the podcast: What is the weirdest thing you’ve ever bought ...
May 20, 2021•7 min•Season 1Ep. 82
In this episode of Add To Cart, we are joined by Impact Sales Director, Peter Bray and Booktopia Chief Marketing Manager, Steffen Daleng. In our conversation we discuss how retailers can set up sales partnerships with other brands, content creators, affiliates, publishers and influencers to scale and grow. Steffen shares how Booktopia approach partnerships to attract passionate communities at scale and how they do it profitably. Peter shares how Impact is making it easier than ever for brands to...
May 18, 2021•47 min•Season 1Ep. 81
In this episode of Add To Cart, we are joined by Laura Youngson and Ben Sandhu from Ida Sports, who have created the first football boot specifically designed for women’s feet. Only a couple of years old, they have grown from an idea on the back of a napkin and an early prototype they called the ‘frankenshoe’, to selling out of their first range, getting stocked in Dicks Sporting Goods and having Isabel Dawes kick a goal in the AFLW grand final wearing their shoe. In this chat, we hear how Ben a...
May 16, 2021•44 min•Season 1Ep. 80
In this episode of Add To Cart, we checkout Mike Halligan, Co-founder of Australia’s self proclaimed “best dog food” brand, Scratch. Mike has a long history helping grow Australian eCommerce brands and took the leap into his own venture when his dog got sick. Determined to reinvent the world of dog food, Scratch was born. Links from the episode: Gua Sha Visvim Incu Junior - Writing Your Way Through Advertising Lemon by Orlando Wood Amazon Impact (sponsored) Disrupting a Dogs Dinner: The Scratch ...
May 13, 2021•9 min•Season 1Ep. 79
In this episode of Add To Cart, we are joined by founder, CEO and PR expert, Gaby Howard. Gaby runs Flaunter, a marketplace for public relations which allows brands such as Allbirds, CottonOn and Asos to immediately connect with publications such as Marie Claire, Popsugar and Vogue. In this conversation we cover how to turn your products into stories that the media will care about. We also have a chat around how gifts for PR are on the way out and how we can foster a greater community of women e...
May 09, 2021•40 min•Season 1Ep. 78
In this episode of Add To Cart, we checkout Anthony Nappa, Founder and CEO of Oz Hair & Beauty. Anthony started out buying a business from his dad for $12,000 and worked hard selling products on Ebay to get him through university. Now that business does over $50m a year in turnover and is one of the leading beauty and skincare brands. Links from the episode: Jerky Co Catch Honey Catch of the Decade Pay Now, Play Later: The Oz Hair & Beauty Story | #050 Questions answered in the podcast: ...
May 06, 2021•5 min•Season 1Ep. 77
In this episode of Add To Cart, we are joined by Jason Daniel from LSKD, who produce high-quality functional sportswear with a street aesthetic. Based out of Logan, QLD, LSKD is now a globally recognised label and has been seen on some of the most famous athletes, adventurers and enthusiasts. This chat with Jason covers how his mum helped him bring his idea to life, how a mentor relationship changed the course of his business and their initial experiments with drone delivery. Links from the epis...
May 02, 2021•45 min•Season 1Ep. 76
In this episode of Add To Cart, we checkout Simon Griffiths, Co-founder and CEO of Who Gives A Crap, a direct to consumer toilet paper brand who have revolutionised the product, offering subscription, funky packaging and a certain cool factor. What’s more, they donate 50% of their profits to help build toilets in developing nations with a goal to make sure everyone in the world has access to proper sanitisation. Links from the episode: Patagonia Nike How I Work with Amantha Imber The Journal. (T...
Apr 29, 2021•7 min•Season 1Ep. 75
In this episode of Add To Cart, we are joined by Anthony Chesler, CEO of Thread Together, an organisation that aims to drive social and environmental change by connecting excess retail clothing with people in need. Whether these people are impacted by floods, bushfires, domestic violence, homelessness, asylum seekers, leaving jail or even, COVID, Anthony and his team hope to restore some dignity through the power of clothing. In this chat, Anthony talks about the amazing retail partners they hav...
Apr 25, 2021•47 min•Season 1Ep. 74
In this episode of Add To Cart, we checkout Stu French, Co-Founder of Ethicool, a children’s book publisher and online retailer. Stu has an eCommerce background, having worked in digital roles for Telstra and AGL, but he’s also a children’s author. Combining his two career areas, Stu, with his wife Teigan, launched Ethicool in February 2020, selling kids books with great stories and ethical messages. Links from the episode: Uncanny Valley by Anna Weiner Fart Books Make Millionaires: The Ethicool...
Apr 22, 2021•4 min•Season 1Ep. 73
In this episode of Add To Cart, we are joined by Basil Karam, CEO and co-founder of online homewares store, Life Interiors. As with many in the homewares category, Life Interiors had a massive 2020 and are on track for an even bigger 2021 off the back of a replatforming over to Shopify Plus, a smart omnichannel set up and investment in technologies including augmented reality and artificial intelligence. In this chat, we hear the Life Interiors story, including how they started on eBay and as a ...
Apr 18, 2021•46 min•Season 1Ep. 72
In this episode of Add To Cart, we checkout Matt Barnett from Bonjoro, the 1-1 personalised video messaging platform that started as a sales hack for an agency Matt was running. Bonjoro went from hack to side hustle to global business in 18 months, and now has teams across five continents. Links from the episode: Threadless Traction by Justin Mares & Gabriel Weinberg Facing up to Customers: How to do Video Personalisation | #048 Questions answered in the podcast: What is the weirdest thing y...
Apr 15, 2021•6 min•Season 1Ep. 71
In this episode of Add To Cart, we are joined by Michael Beveridge, currently content director at Bailey Nelson and the creative brain behind advertising for brands such as Koala and Good Pair Days. Michael started his career as a copywriter before becoming a contestant on Big Brother and then a breakfast radio host before joining then start-up Koala. In this chat, Michael talks about the benefits of an internal creative team vs an agency approach, how to use data to free up creativity and how t...
Apr 11, 2021•47 min•Season 1Ep. 70
In this episode of Add To Cart, we checkout Jeremy Meltzer from i=Change. Jeremy and his team have raised over $2m to help women and girls escape out of poverty, abuse and slavery, partnering with brands such as PE Nation, PillowTalk and National Tiles. Links from the episode: Patagonia Starting Greatness by Mike Maples Jnr Giving is the New Selling: The i=Change Story | #044 Questions answered in the podcast: What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? ...
Apr 08, 2021•7 min•Season 1Ep. 69
In this episode of Add To Cart, we are joined by Dean Taylor who has a long history in the online business world. He has founded and sold wine businesses such as CrackaWines, My Wine Guy and The Wine Collective. In this chat, Dean discusses his latest venture, Wine Depot, which aims to simplify and streamline the warehouse and fulfilment process for wine manufacturers who want to go direct to customers. Launching in 2018, it has gained incredible traction so far with some of Australia’s l;aeding...
Apr 04, 2021•49 min•Season 1Ep. 68
In this episode of Add To Cart, we checkout James Bartle, Founding CEO of Outland Denim. The former motocross rider was inspired to build a company that drives social change and saw denim jeans as the ultimate product to achieve this. Six years in, the brand has its own Cambodia-based production services employing local seamstresses, appears in stores across Australia, the US and Canada and has been worn by Meghan Markle. Links from the episode: Nikkou Store James and West Nordstrom Selfridges H...
Apr 01, 2021•8 min•Season 1Ep. 67
In this episode of Add To Cart, we are joined by Alex Tanya and Aaron Weller from online rug retailer, Miss Amara. A million miles away from the shouty men who traditionally seemed to be the only option in rug sales, Miss Amara use beautiful content, styling services and amazing customer service to modernise the business. Today they are on track to surpass $20m in revenue and are shipping to Australia, New Zealand, Hong Kong and soon, the US. In this chat, Alex and Aaron share the process of how...
Mar 28, 2021•1 hr 2 min•Season 1Ep. 66
