How to Win at PR with Gaby Howard from Flaunter | #078
Episode description
In this episode of Add To Cart, we are joined by founder, CEO and PR expert, Gaby Howard. Gaby runs Flaunter, a marketplace for public relations which allows brands such as Allbirds, CottonOn and Asos to immediately connect with publications such as Marie Claire, Popsugar and Vogue. In this conversation we cover how to turn your products into stories that the media will care about. We also have a chat around how gifts for PR are on the way out and how we can foster a greater community of women entrepreneurs in Australia.
Links from the episode:
Shopify Plus & Incu (sponsored)
Signet & Lush Cosmetics (sponsored)
Questions answered:
- Which tools would you recommend to help with targeting PR to resonate with specific audiences
- What’s important for brands in terms of content and asset creation?
- What are your thoughts on agency versus in-house PR?
This episode was brought to you by…
About your co-host: Gaby Howard from Flaunter
Gaby is the Founder and CEO of Flaunter, a SaaS tool that streamlines the daily flow of media relations, content sharing, sample tracking and reporting, providing digital showrooms and branded media centers that help PR and marketing teams more easily leverage, distribute and track their PR content.
Gaby is passionate about equitable access to quality education and boosting women founders. She loves building highly engaged teams and working with incredible people. With 20 years of experience working in the communications industry with leading brands in the fashion, lifestyle, entertainment and not-for-profit sectors, Gaby has spent the last 5 years building Flaunter into Australia’s largest and most diverse digital asset management platform for PRs. In 2009, she helped launch one of Australia’s most successful digital fundraising initiatives, recognised with a United Nations Media Peace Award in collaboration with The Sydney Morning Herald. In 2015 Gaby was honoured to be included in #IFSHECANICAN, a book showcasing the next generation of influential women business leaders.
You can contact Gaby at Flaunter
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- Want to come on board as an Add To Cart sponsor
- Are interested in joining Add To Cart as a co-host
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