Special Edition: Episode 11 - Is creative the biggest lever in performance?
Episode description
In today’s conversation, we debate one of the hottest topics in DTC marketing. Is creative the biggest lever in performance?
The topics range from:
- Creative = the new targeting
- Targeting doesn't really exist anymore
- CRO drives more meaningful lift
- Offer is the biggest lever (John's Ferrari example is just 😂)
You can be the judge of who won but we hope you take away from great knowledge that will help you make better decisions and run smarter tests that help grow your business.
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Follow Archit on Twitter @ https://twitter.com/archittbatlaw
You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/imchasemohseni
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