This episode features, Adam Robinson (CEO of Retention.com), we discuss: How he landed on the idea for retention.com Why going big is the only option How he's grown since putting a bullseye on his back by making his billion-dollar Babe Ruth call out Why experimentation and lack of fear of the outcomes is a cheat code for him as a leader And there's so much more... Adam's incredible vitality and wit come through in every minute of this episode, excited for you to enjoy this! Join 12,200+ e-commer...
Jun 20, 2023•47 min•Ep. 43
This episode features, Danil Salukov (CEO of Incense), we discuss: - How he and his brother came up with the idea for Insense - What kind of brands should be thinking about UGC creative - How building a marketplace is the hardest type of business to start And there's so much more... Danil's optimism and fearlessness are inspiring, excited for you to enjoy this! Join 12,200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC...
Jun 13, 2023•39 min•Ep. 42
This episode features, Wil Nitze (CEO of IQBAR), we discuss: - How he came up with the idea for IQBAR - Why you shouldn't quit your day job when you are trying to build a company - How getting shelf space in CPG is harder than you think And there's so much more... Will's openness to experimentation is such a refreshing thing to see, excited for you to enjoy this! Join 12,200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of D...
Jun 06, 2023•47 min•Ep. 41
This episode features, Phoenix Ha (CEO of AdBeacon), we discuss: - Why she started an attribution software - How she came to a career in performance marketing - What leadership means to her And there's so much more... Phoenix's understanding of who she is and what value she can drive for the community are second to none, excited for you to enjoy this! Join 12,200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing...
May 31, 2023•57 min•Ep. 40
This episode features, Joe Marston (Co-Founder of SOAR With Us & For You Advertising), we discuss: - Why working can help you find your gifts not just passion - How UGC is not dead - How he structures the sales process And there's so much more... Joe's clear-eyed strategy and focus on solving problems through first principles is inspiring, excited for you to enjoy this! Join 12,200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the...
May 23, 2023•59 min•Ep. 39
This episode features, Wes St. Amand (CEO of DSRUPT Media), we discuss: - What he does to manage his time efficiently to deliver massive upside to himself, his business, and his family - What he's learned about being a CEO - How his POV on time has changed as he's grown as a leader And there's so much more... Wes' rigor, calm intensity, and dedication to his team are infectious, excited for you to enjoy this! Join 12,200+ e-commerce marketers + operators who receive creative breakdowns, data, ex...
May 17, 2023•40 min•Ep. 38
This episode features, Andrew Faris (Growth Advisor), we discuss: - How we thinks about paid growth - what is the secret to getting ahead in business - Who should really be working in agencies And there's so much more... Andrew's ability to translate the complex into simple frameworks is second to none, excited for you to enjoy this! Join 12,200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to thei...
May 08, 2023•50 min•Ep. 37
This episode features, Daniel James (CEO @ Mint Performance), we discuss: - The process of building a business - The mentality that entrepreneurship requires - How to deal with stress and obstacles And there's so much more... Daniel's calm wisdom is intoxicating, excited for you to enjoy this! Join 12,100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇 https:/...
May 02, 2023•37 min•Ep. 36
This episode features, Kenny Hanson (CEO @ Mentorpass), we discuss: - The magic of entrepreneurship (also the difficulties) - How living your purpose daily makes the journey worth it - Knowing your customer and what they need allows you to build even through the challenges - How working on Obamacare led him to learn how to deal with a crisis And there's so much more... Kenny's heart just as massive as his brain, excited for you to enjoy this! Join 12,100+ e-commerce marketers + operators who rec...
Apr 25, 2023•1 hr•Ep. 35
This episode features, Lio Pinchevski (CEO @ Finaloop) and we hit a lot of topics around leadership and paid social. We discuss: - How important getting your finances is for your e-commerce business - What happens when your only eye is on growth when running an e-commerce business - How much work it is to build value as a SaaS - What he took from being a partner at PwC into all his business ventures And there's so much more... Lio's brain is immense, excited for you to enjoy this! Join 12,100+ e...
Apr 18, 2023•53 min•Ep. 34
This episode features, Taylor Lagace (Co-CEO @ Kynship) and we hit a lot of topics around leadership and paid social. We discuss: - How to intentionally lead a team - How to grow a business & team when you've never done it before - What influencer seeding can do for a business - How your customers want to trust you, so stack wins for them. And there's so much more... Taylor is a smooth operator and a great interview, enjoy it! Join 10,100+ e-commerce marketers + operators who receive creativ...
Jan 20, 2023•55 min•Ep. 33
This episode features, Charley Tichenor (Founder @ Disruptor School) and information about creative testing + scaling your business is invaluable. Charley is one of the most knowledgable e-comm growth practitioners I've ever met and you should listen to what he has to say! We discuss: - How to actually test your ads - What kind of metrics you should be measuring and why - How he went from DJ to Facebook Ads Savant And there's so much more... Charley is an incredible operator and a lovely teacher...
Jan 14, 2023•1 hr 18 min•Ep. 32
This episode features, Matthew Gattozzi (CEO @ Goodo Studios) and information about creative testing + learning how to run a business as a first-time founder, is incredible. We discuss: how you need to reverse engineer why customers buy before you create your ads. what the secret to ad targeting is. how you can grow a culture for your team. And there's so much more... Matt is an incredible operator, enjoy the show! Join 9100+ e-commerce marketers + operators who receive creative breakdowns, data...
Jan 12, 2023•1 hr 1 min•Ep. 31
This episode features, Zoe Kahn (CX @ Chomps) and she shares so many actionable insights on this one. We discuss customer experience and how DTC brands should set themselves up for success in 2023 and beyond. She will set you up with certain automations you can set up to give your customers a personalized experience; and what infrastructure brands should be investing in when it comes to CX. And there's so much more... Zoe is an incredible operator, enjoy the show! Join 9100+ e-commerce marketers...
Jan 09, 2023•39 min•Ep. 30
This episode features, Deb Mukherjee (Marketing Lead @ StayTuned) and he shares a massive amount of value on this episode. We discuss all things SEO and how DTC brands can leverage it today to see massive gains in efficiency down the line. The frameworks on how to start getting started with SEO and so much more... And there's so much more... Deb is an incredible operator, enjoy the show! Join 9100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opini...
Dec 17, 2022•38 min•Ep. 29
This episode features, Cherene Aubert (Head of Growth @ Bobbie) and he shares a massive amount of value on this episode. We discuss all things Ads and how it relates to holiday and beyond. We break down: - Why profitability is such a massive boon to your business (duh but really) - How you can cultivate magic moments for your business to own the "holiday" outside of black Friday - why most brand will fail without getting their businesses together And there's so much more... Cherene is a master, ...
Nov 21, 2022•35 min•Ep. 28
In today’s Add Creative conversation, we chat with Jesse Pujji (Founder & CEO of Gateway X & Kahani) We discuss his views and experiences with entrepreneurship and personal growth. He shares his journey through the early days of his career as he makes the jump from consulting to founding his first business, Ampush, making him one of the OG's of the paid media space. We talk about his journey there from intense and chaotic growth to burnout, and how having children changed him. He shares ...
Nov 13, 2022•39 min•Ep. 27
This episode features, Phil Kiel (MD @ Hello Earth) and he shares a massive amount of value on this episode. We discuss all things Ads and how it relates to holiday and beyond. We break down: - What kind of campaign structure you should be targeting - How to effectively test ads - How to set up your landing pages + offers to drive the best conversions for your brand And there's so much more... Phil is special, enjoy the show! Join 8700+ e-commerce marketers + operators who receive creative break...
Nov 08, 2022•31 min•Ep. 26
In today’s Add Creative conversation, we chat with Jem Bourouh (Founder & CEO @ Adcubator) We discuss his views and experiences with growth, e-commerce, and entrepreneurship. He shares how his early days in dropshipping shaped him. His experiences starting an agency on his own and growing it to have driven 300M+ in revenue for his clients. What growing his team has taught him about himself and what he believes mindset can do for your growth potential as an individual. If you're interested in...
Oct 22, 2022•49 min•Ep. 25
This episode features, Mirella Crespi (CEO of Creative Milkshake) and he drops so value 💣's! We discuss all things Creative and how it relates to BFCM and beyond. We break down: - The metrics that matter when measuring creative performance - What kind of testing you should be doing leading into BFCM - How new ads might not benefit you so focus on your greatest hits And there's so much more... Mirella is magnificent, enjoy the show! Join 8500+ e-commerce marketers + operators who receive creativ...
Oct 14, 2022•27 min•Ep. 24
This episode features, Carl Weische (CEO of Accelerated) and he drops so many 💎's. We discuss all things Conversion Rate Optimization and how it relates to BFCM and beyond. We break down: - 4-5 things your landing pages should be answering for no matter what - How increasing AOV is the #1 thing you should be focused on - The funnel type that gives you the best opportunities to expand AOV - How to automate the ENTIRE process 🤯 Carl is amazing! Join 8500+ e-commerce marketers + operators who rec...
Oct 08, 2022•20 min•Ep. 23
This episode features, Mandi Moshay (Founder @ Resident Consulting) and she drops so much 🔥. She breakdown : How retention marketing is actually part of acquisition efforts as well as post-purchase. The types of research you should be doing to run better A/B tests in your retention efforts How October is the time to be getting new customers for the BFCM push, not November. Don't miss out on this one! Join 8500+ e-commerce marketers + operators who receive creative breakdowns, data, expert insig...
Oct 01, 2022•33 min•Ep. 22
This episode features, This episode features, Ariel Rubin (Director of Comms @ Air) & Francis Zierer (Content Marketing Manager @ Air) and they drop so much 🔥. They breakdown : the importance of brand when marketing, selling, and retaining customers, whether you're in B2B or DTC. How you can practically focus on brand today. how being a part of the culture and what's going on in the market should be imperative to your initiatives if you desire to have meaningful growth. Join 8500+ e-commerc...
Sep 24, 2022•33 min•Ep. 21
This episode features, Ron Shah (CEO of Obvi) and he gives so much value to brands ahead of BFCM. We break down: - What metrics matter most when deciding to scale. - What tools you should be using to give you better outcomes for cashflow during BFCM and beyond - How small brands can make big moves. Ron is the man, you should thank him for his generosity! Join 8100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketin...
Sep 13, 2022•22 min•Ep. 20
In today’s conversation, we chat with Alex Greifeld (Ecommerce Growth Consultant & Founder of No Best Practices). We discuss a wide range of things regarding growth and e-commerce as a whole and she brings the 🌶🥵 She breaks down how companies focus on acquisition and retention at the wrong times, and that she believes there is a revenue stage where each matter more. Why measuring the incremental impact of your campaigns really matters. And finally, how she would recommend you segment yours...
Sep 10, 2022•46 min•Ep. 19
In today’s conversation,today’s episode features Arielle Jackson (Marketing Expert in Residence @ First Round Capital). We discuss the dissonance between brand and growth teams. How early stage companies should be thinking about brand building, and why she believes growth captures demand that already existed but brand develops it. Arielle is truly exceptional at what she does, listen in and learn! Join 8100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights,...
Sep 03, 2022•1 hr 7 min•Ep. 18
In today’s conversation, Cherene shares her journey as a growth marketer and her learnings from being at a hyper-growth company like Bobbie. She digs into how to build a growth model when growth isn't on the company agenda. How to build a martech stack and what a modern marketing organization should look like. Cherene is divine, we hope you enjoy it! Join 8100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, s...
Aug 26, 2022•53 min•Ep. 17
In today’s conversation, Matt shares his journey as a founder and how personal his WHY for creating Huron really is. How he tries to boil things down to their most fundamental through practicing first principles to solve problems, and how he believes customer experience and branding work together hand in hand in growing the business. This one is a lot of fun, and Matt is a wealth of knowledge! Join 8100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and...
Aug 19, 2022•59 min•Ep. 16
In today’s conversation, April shares her journey as a solo founder and the hardships she's had to deal with as she pivoted into Cheeky Cocktails during the pandemic. How she feels about being able to innovate in a less up and coming market (Beverage) and her lessons for founders who want to deliver value to their customers first. Join 8100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inb...
Aug 15, 2022•45 min•Ep. 15
In today’s conversation, Zach shares what his inspiration for building Foreplay was, what he's learned scaling Foreplay, and how he thinks about helping creative people + eCommerce marketers get value out of products. This is a very fun talk, Zach is incredibly thoughtful, you're going to learn a lot! Join 5500+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here...
Aug 08, 2022•55 min•Ep. 14
