In a world bombarded by endless chatter, it's time to cut through the noise. This is Ad Infinitum. Ad Infinitum is the award-winning podcast solely focused on audio ads, the creatives who make them and or the latest thinking that informs them, how the space is evolving, and my favorite part, a roundup of recent audio ads with analysis by yours truly, Stu Redwine, and each episode's guest. And by the way, I'm the number one podcaster for Shopify. What's most important is that authenticity.
When you have audio assets, there's a consistency about them, but in evolution, that's what creates. muscle memory. That's part of the explanation of the growth in audio. That truly is the power. Audio persists regardless of how people are consuming it. That is a podcast ad and a radio ad. Are they congruent, Chelsea? Are they the same brand, Stu? And I do think that we're in desperate need of breaks from screen time. Yes. It gives you the pleasure of being fully immersed in a story.
Listen to Ad Infinitum wherever you get your podcasts and remember to have fun making the ads work.