Episode description

BONUS: a short bonus episode in a new series to help accountants price better and win more business - "The Price Is Right Part 11 - Pricing Tips for Accountants."

In these bonus episodes, we focus on upskilling the accountants, bookkeepers, CPAs and commercially focused fintech vendors to better handle key challenges in their professional role like client service, closing deals, negotiating, pricing, hiring, reputation and differentiation.

Key takeaways from this episode include:

⍟ why pricing is such a difficult topic for accounting professionals

⍟ the importance of not selling high end services to poor people who don't want it

⍟ why accountants must get comfortable at raising their prices

⍟ the difference in low ticket compliance and high margin, high value advisory work for accountants

⍟ why accountants should never discount but what they should do instead

⍟ what scarcity does for the accounting professional and how it makes prospects come towards them

⍟ the fallacy of offering free consultations or offers up front for accountants and CPAs

⍟ what accountants can learn from premium and luxury brands

⍟ the dangers for accountants of allowing their competition to set price expectations

⍟ the merits for accountants of classifying prospects and clients in their ability and appetite to pay for different things

⍟ what accountants are scared of when it comes to pricing and differentiating themselves

******************************

If you have a business development, sales or growth angle to your role, and are expected to bring in new business, here's a great resource for you:

Are you a busy accountant struggling to create more revenue and career opportunities?

As an accounting professional, you likely have a business development strategy, selling or work winning dimension to your role and the ability to generate new revenues is what makes you wealthier, more promotable and more valuable to your employers. Many accountants struggle to bring in the kind of work that gets them noticed or makes them promotable. If you’re a partner, you’re under pressure to show you’re worth a seat at the table. If you’re below partner level, you know that beyond technical competence, the passport to partnership is the ability to drive growth.

This unique guide is designed for accounting professionals in practice with 5 simple but effective things to do every day to create significant new career opportunities, greater influence, a better network and new business conversations. What you will learn:

✓ What is a 'reachout' and how to create your target list

✓ How to keep in touch with your contacts and how to approach follow up

✓ How to make an introduction and extend your network by being helpful

✓ How to start a conversation with someone you don't already know

✓ How to make a new business offer without being salesy

If you follow and implement this guide, you will create significant new career options and new business opportunities in the next 30 days. Start today by taking control and toning up your business development skills with a tried and tested 5 step system you can apply with ease every single day. 

DOWNLOAD LINK: https://accountinginfluencers.com/growth-opportunities-accountants/

NOTE TO LISTENERS:

The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes.

Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct...