Episode description

BONUS: a short bonus episode in a new series to help accountants price better and win more business - "The Price Is Right Part 10 - Don't Say the Price Early."

In these bonus episodes, we focus on upskilling the accountants, bookkeepers, CPAs and commercially focused fintech vendors to better handle key challenges in their professional roles like client service, closing deals, negotiating, pricing, hiring, reputation and differentiation.

***APOLOGIES FOR THE AUDIO QUALITY ON THIS EPISODE***

Key takeaways from this episode include:

✓ why it's common for a prospect to ask accountants for the price early, and how to avoid this

✓ what should be the primary objective for accountants in a first meeting with a prospect

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