A live chat and podcast with David Armano, Chief Pause Officer and interim CMO at Suzy, a voice of the customer and customer feedback and insights platform. On this podcast we have a fascinating discussion about David's departure from Edelman, what he's done on his "pause", what is happening with influencer marketing, bright shiny objects that attract all marketers, the cure for all marketers with empathy, understanding and awareness and much much more. Watch the video of this episode on my YouT...
Dec 07, 2020•57 min•Ep. 13
We all know meetings can be either the best time spent in a day or the absolute worst. Take that one step further with conferences and having any semblance of engagement. I talk with longtime friend, Matt Homann, Founder and CEO of Filament, the better meetings company to talk about how meetings need to evolve, how conference organizers can create better value for vendors/sponsors, and why you should consider firing a client every year. Matt's Company: FILAMENT Monday Morning Meeting Newsletter ...
Dec 01, 2020•55 min•Ep. 12
Sonita Reese is the Chief Encouragement Officer at First by Five, a consultancy helping entrepreneurs grow their business. On this 'Live' episode we get into affects of COVID-19, work/life balance, and celebrating wins on teams to keep employee engagement up. Links to the sites discussed in the episode. First by Five, LLC Greenlights by Matthew McConaughey First We Feast - Hot Ones (YouTube) Want to connect with me? You can email me at fred [at] accordingtofred.com, visit my website at https://a...
Nov 23, 2020•35 min•Ep. 11
Hot Take is a new series as part of According to Fred the Podcast. A Hot Take is exactly what you think it is, my hot take on some recent news or events happening in marketing, technology, or business. Not full reviews, but a quick assessment and opinion...according to, well me -- Fred. To kick this series off, today Twitter Fleets, their version of "stories" launched. Content that allows users to publish content as "part of the conversation" that Twitter offers, but disappears after 24 hours. T...
Nov 18, 2020•11 min•Ep. 10
Kristina is a digital policy innovator. At her core, Kristina understands that for today’s businesses, the internet is full of both promise and peril. Promise because you have more ways to engage more customers than ever before. Danger not only due to content and social media gaffs that could alienate customers and damage your brand, but also due to a regulatory environment that is growing more complex every day, with potentially high penalties for breaking laws you may not even know exist. For ...
Nov 16, 2020•46 min•Ep. 9
Another guest on the podcast. Ryan Lunka is the COO at nChannel, a SaaS software that empowers retailers, wholesalers, and technologists with integration tools to sync data and automate processes among eCommerce, ERP, POS and 3PL systems. Outside of nChannel, Ryan is also involved in a few non-profits such as Guitars not Guns and Can’t Stop Columbus. Ryan and I used to be colleagues at a startup before it was acquired back in 2014 and it was great to catch up with him and hear his point of view ...
Apr 28, 2020•38 min•Ep. 8
I'm a big fan of emerging technology. While I can't always afford it, our family recently got an Oculus Quest VR headset and I have to say, I'm really impressed. So when I wanted to learn more about VR and talk about the potential of the platform it was a no brainer to call my friend, Amber Osborne, who is a AR/VR marketing strategist and consultant. In my first conversational episode, Amber and I talk about how far VR has come over the last few years, our excitement over the potential future, o...
Apr 11, 2020•54 min•Ep. 7
I'm Fred Faulkner, and this is my Masterclass. If you are not familiar, Masterclass.com is an online learning site, but the difference between Masterclass and any other online educational site is the celebrity status it comes with. Learn acting from Samuel L. Jackson. Learn writing from Judy Blume. Take cooking lessons from Gordon Ramsey! With over 80 classes by celebrity instructors, there is no shortage of topics and content. I've been a subscriber for just over a year now. I thought I'd share...
Apr 03, 2020•26 min•Ep. 6
Today was Adobe Summit Online, a shift from their physical conference held annually in Las Vegas. I was happy to be at home, but also missed the excitement and culmination of months of preparation of being at the conference. So how did Adobe do with moving to a virtual conference? I share my thoughts on what has happened to the entire conference industry as well as my critique of Adobe Summit. What did they get right? What could have gone better? What got me excited? Music provided by Epidemic S...
Apr 01, 2020•34 min•Ep. 5
A quick update on the future of the podcast. Spoiler alert: no I'm not stopping, rather, just getting started.
Jan 28, 2020•4 min•Ep. 4
It's my biannual time to look at buying a new phone. I was really hyped on getting the new Pixel 4, but less than stellar reviews has left me in a conundrum. Do I bail from the Android ecosystem that I've built over years or do I stick with it? The same applies to organizations who are building customer experiences and the ecosystems that surround their MarTech stacks. Let's discuss. A few notes that I didn't say, but want to share. 1) Check out The Stackie Awards for the best MarTech stacks eac...
Nov 07, 2019•24 min•Ep. 3
Today marketers and technology are allowing companies to collect a vast amount of data on consumers and their behaviors. Consumers on the flip side have been lax in how they treat their data as an actual currency for access to goods and services. Layer in that legislators have had to get involved to limit how companies collect and use data. It's a mess and I try to talk through how we got here and how maybe we get back on track. Intro and outro music: Rabbid by Tigerblood Jewel available on Epid...
Oct 19, 2019•28 min•Ep. 2
An introductory episode for the According to Fred podcast. In this episode I talk about what I hope to use this podcast for, topics I want to cover, and more. Intro and outro music: Rabbid by Tigerblood Jewel available on Epidemic Sound .
Sep 24, 2019•6 min•Ep. 1
