Salespeople face fierce competition in their pursuit of winning deals. Differences in product features and functions get smaller by the minute and are not always meaningful to buyers. How do you stand out from the pack and not just land the account, but win deals at the prices you want? Tune into this episode when Lee Salz fills us in on how to Sell Different! When salespeople aren’t winning deals at desired levels or price points, executives and business owners turn to Lee B. Salz, a world-reno...
Sep 14, 2021•45 min
For a lot of people in professional services, the number and quality of conversations determines the size and quality of your practice. But many entrepreneurs don’t have a real plan to have more conversations. Reuben Swartz shares how to put one together, and how it works even for introverts. Reuben is the founder of Mimiran , the CRM for solo consultants who hate “selling”, and the host and “Chief Nerd” of the Sales for Nerds podcast. Whether you’re a seasoned designer or a total novice, with V...
Sep 13, 2021•34 min
Eric Edelist joins me to talk about why customer communication is essential to business growth, and to provide quick tips on improving public image. Eric is a Business and Marketing Strategist and the CEO of Bizooy . After over a decade as an SEO and marketing consultant, Eric started Bizooy in 2019, a customer communication platform that enables your business to rank first on local search results, improves customer reviews, and increases revenue. Eric is passionate about empowering small busine...
Sep 09, 2021•36 min
Diane Tarshis joins me to explore the idea of scaling versus growth. She provides alternative ideas for growth as well. Diane is a seasoned business advisor and founder of Startup Distillery . Working with entrepreneurs across the US and the globe, Diane uses her unique mix of finance, retail, manufacturing, and operations experience to help entrepreneurs distill their ideas into profitable, growing businesses. Whether you’re a seasoned designer or a total novice, with Visme, you can create enga...
Sep 02, 2021•33 min
Valerie Fridland shares insights regarding the importance of understanding how we talk and what it communicates. Dr. Fridland is Professor of linguistics at the University of Nevada, Reno. An expert on the relationship between language and society, she is co-author of the book Sociophonetics and writes for various journals such as Nature and American Speech. Her language blog is featured on Psychology Today, and her lecture series, Language and Society, appears for The Great Courses. She is work...
Aug 30, 2021•53 min
“You're going to need to have a founder movement in your organization, your institution and even your city. And so, you know, success is wonderful, but it also leads to comfort in many cases. And so as organizations think about teaching those next level leaders, just this whole philosophy and the movement of being a founder become all the more important.” When we think of entrepreneurship we easily veer to start-ups and Silicon Valley. But what about the entrepreneurs and founders who have had t...
Aug 26, 2021•34 min
Finka Jerkovic joins us to share how to align our purpose, our client and our offer – authentically. She created the Sell From Love framework to offer heart-centered entrepreneurs an alternative to the aggressive, traditional sales processes. Even more importantly, Finka’s method addresses the reason entrepreneurs hate doing sales -- their own fear. Fear of failure, fear of rejection, and fear of being seen. Finka is an author, international speaker, workshop leader and coach. She brings over tw...
Aug 23, 2021•49 min
“It's not your fault if you don't know, because a lot of times I'm seeing people who are embarrassed or ashamed that they don't know about the business finances. But where would you have learned if you went to school beyond high school? You probably were studying your craft and you're a passionate and excellent and whatever your business is in so high school didn't teach you and certainly your program probably didn't teach you.” Discover how financial fitness is a journey and a spectrum, much li...
Aug 19, 2021•38 min
“So identity build branding really just changes the perception of how to take on the work that is needed.” Julius Geis joins the podcast to explain a new branding methodology: Identity Built Branding. Julius is a German Branding Expert with over 16 years of professional experience. He currently lives in Hawaii, where he found his personal and professional reinvention. Throughout his career, Julius has worked with important companies, such as Microsoft and Sony Music, among others. His journey ha...
Aug 15, 2021•32 min
“If it would sound stupid coming out of your mouth in real life, don't send it in an email because emails are supposed to be conversational.” Kate Doster joins the podcast to share her thoughts on the importance of loving on the people that have said ‘YES’ to joining your list. Discover some tactical how-to’s you can use to improve your results. Kate is the host of the Inbox Besties Podcast, creator of the Love Your List 2.0 email marketing mega course and is dangerously obsessed with helping et...
Aug 05, 2021•51 min
Discover how entrepreneurs and SMBs can boost revenue by showcasing their subject expertise and leveraging their authority, and why ignoring your personal brand can negatively affect your ROI. Whether we recognize it or not, we already have a personal brand and it's either making or losing us money. Claire Bahn spent over a decade empowering entrepreneurs, executives and startup investors and founders to become leading authorities in their space, boosting revenue by showcasing their subject expe...
Jul 30, 2021•40 min
Paul Epstein is a 15 year NFL and NBA business executive, author of The Power of Playing Offense, a highly sought after leadership coach, host of Playmakers podcast, founder of Purpose Labs and keynote speaker on a mission to inspire purpose and transform leadership as we know it. He speaks to us about the inspiration behind his new book on leadership, The Power of Playing Offense, the challenges it helps us overcome, and how to activate the book's lessons to lead others and yourself. “It all st...
Jul 28, 2021•37 min
Christina Lenkowski shares 3 Reasons why being a guest on podcasts is so important, how to get started, and how to make it a success! Be sure to visit Christina’s site where you can pick up a podcast guest checklist. Christina is a forward thinking publicity strategist and educator for entrepreneurs, speakers and authors looking to expand their credibility and go from best kept secret to go-to expert in their industries through being a guest on other people's podcast. During her 13 years of PR a...
Jul 26, 2021•31 min
What separates the average business owner who barely makes ends meet, from the ultra-successful individual who overcame their adversities to become a self-made success? While the peddlers are happily selling the dream of the laptop lifestyle, the reality is, there is more to success than the latest marketing tactic. Alicia Cramer shares valuable insights around the mindset that is required to achieve the lifestyle you truly desire. Alicia is a renowned mindset expert and author, coach, consultan...
Jul 24, 2021•31 min
Stephen Somers shares how to go from fearful to fearless with a few simple mentality shifts. Stephen is the CEO and co-founder of Marketplace Superheros , an eight figure online education and services business that teaches people how to create a full time income selling simple branded products globally on Amazon. Stephen had to overcome massive mindset hurdles over the years, but through a lot of work studying personal development, marketing and business, he wants to give back to those who are a...
Jul 22, 2021•39 min
Many entrepreneurs miss the transition between growth and scalability, costing them time, money, and energy as they try to figure it out where things went sideways. Join us for today's episode when Leslie Hassler shares 9 "musts" in scaling your business, and learn how to put them to work regardless of economic conditions. Leslie of Your Business Rules takes businesses from surviving and cash strapped to thriving cash generating companies so they can impact their communities and create financial...
Jul 21, 2021•42 min
Nikki Rausch shares valuable insights on the subject of selling – something every business must master. CEO of Sales MAVEN , an organization dedicated to authentic selling, Nikki Rausch has the unique ability to transform the misunderstood process of selling, and that's selling in air quotes with over twenty five years of experience selling to such prestigious organizations as the Bill and Melinda Gates Foundation, Hewlett-Packard and NASA. Nike shattered sales records in many industries, receiv...
Jul 19, 2021•32 min
Raul Hernandez is a business strategist. He's trained hundreds of entrepreneurs through live seminars, online programs and private masterminds. His work positively impacts the lives of his clients and their team. He joins me for a discussion about how to pay attention to your business so you can grow consistently. “It's important to start with your company as a listener, breaking everything down simply and then identifying the key habits within each department that allow you to grow to the next ...
Jul 16, 2021•36 min
Paul Ace shares how to use the lost art of conversation to turn more webinar leads into buyers. Think about the amount of people who register for your webinar never to return. What if there was a way to have a brief conversion with a prospect answer any objections they have and close the sale. Listen to find out how C-Com is the future of online business and how you can tap into this fast growing industry. Paul is popularizing the concept ‘C-Com’ - through the science of conversion, conversation...
May 31, 2021•41 min
The pandemic has changed the business world, and its effects will be long lasting. Kristin Kurth has thoughts on how to maximize your marketing. Under normal times, marketing would be on the front lines of addressing these opportunities. However, over the past decade or so, many companies have focused their efforts almost exclusively on downstream marketing—using tactical tools designed to promote products already developed. Kristin has an accomplished career in both upstream and downstream mark...
May 27, 2021•32 min
In this episode, Joseph Wilkins joins me to explain his 8-step process for creating viral sales videos, a strategy that has gotten one of his client’s over 20,000,000 million views on a single sales video. Joseph Wilkins founded marketing agency ProCreative around 20 years ago, and from that grew FunnySalesVideos.com , where he and his team create refreshingly entertaining sales videos that turn viewing into buying. His campaigns are extremely successful and he has previously worked with the lik...
May 24, 2021•36 min
Marketing is key to business success. Elias Zepeda joins me to share some thoughts on sales funnels, leads, follow up, and more. Elias is the founder and CEO and Founder of Need Clients Now, a national marketing agency. He realizes that you cannot have the approach that one strategy fits all – that is why he believes in personalizing his strategy to fit your business. Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen...
May 20, 2021•25 min
All too often, small business owners fail to position themselves on LinkedIn strategically. They may upload a resume, rush to create a quick profile, and assume they are all set but miss significant referral opportunities. In this episode, Sandra Long helps us think more strategically about our organic LinkedIn presence, including the profile, network, and content. Sandra is a LinkedIn expert, consultant, author, and speaker. Her B2B sales leadership background includes territory sales rep, ente...
May 17, 2021•38 min
Jason Forrest shares how you can become a true Sales Warrior. Each life changing strategy comes with real world application. Discover what it means to think, act, and sell like the top 1%. Leashes are limiting beliefs every person experiences. That voice inside your head whispering you can't do something. That's your past programming negatively influencing your results. It's also a false narrative. You were born with every internal tool you need to succeed. It just needs to be continually called...
May 13, 2021•45 min
Rocky Lalvani joins me to talk about how to transform your business from a cash eating monster into a money making machine. Rocky is Chief Profitability Officer for small business owners and a Certified Profit First Professional. He teaches them how to ensure they get paid and they make profit a priority! As a certified Profit First Professional he implements Mike Michalowicz and Profit First System. They change the accounting formula of “Sales – Expenses = Profit” to “Sales – Profit = Expenses”...
May 10, 2021•34 min
Understanding the data that impacts your business isn’t only for enterprise companies. Jack Tompkins shares how small businesses can use data to improve their results. Jack is the owner of Pineapple Consulting Firm based out of Charlotte, NC. He helps you analyze and visualize your financial and marketing data in interactive charts, graphs, and dashboards so you don’t have to deal with the annoying data gathering or manipulating of it! His goal is to help you grow profitably and efficiently by h...
May 06, 2021•35 min
Henry Kaminski Jr. joins me to talk about branding, good and bad funnels, and how to increase sales effectively. Henry Kaminski got his start as a self-taught graphic designer and eventual brand consultant, defying the odds to build a multi-million dollar business over the course of 12 years. He has brought his particular expertise at building click funnels to a remarkably diverse range of business owners and professionals, from musician Jon Bon Jovi and Fabio Viviani to internet marketing exper...
May 03, 2021•45 min
Online courses allow you to share your expertise, help others and give you the freedom to work from anywhere in the world (and with tiny humans in your house). In this episode, Dr. Destini Copp walks us through the five simple steps to create your revenue generating online course so you can tap into the $300 billion online course industry. Destini is a marketing consultant with more than 25 years of experience in marketing and online education and host of The Course Creator's MBA podcast. More t...
Apr 29, 2021•34 min
Leadership looks glamorous and so many people think they want the job, but are they mentally prepared for what comes with the role. Tijuana "TJ' Everhart shares what it means to be an unstoppable leader. TJ is the owner of TJ Everhart Consulting, Inc. an operations and performance management consulting firm. TJ has over 20 years of operations management experience gained from Wells Fargo, T-Mobile and FIS. Her consulting firm helps organizations identify the human factors preventing them from me...
Apr 26, 2021•38 min
After working in business and in marketing for 25+ years, James Petrossi found that employees were burnt out, company culture was faltering and people were no longer connected. He joins us to talk about how leaders can go beyond leadership and touch base with their humanity. James Petrossi is a human connection and consciousness expert, advocate for humanity and author of the guide Know Your True Self: The Formula to Raise Human Consciousness. A master facilitator and dynamic presenter, James ut...
Apr 22, 2021•1 hr
