Above Board - podcast cover

Above Board

Fathom Analytics•usefathom.com
Business
Entrepreneurship
Technology
A podcast exploring running an indie + bootstrapped software (SaaS) company. Follow Jack and Paul (the co-founders) in their journey of building and growing Fathom Analytics. Published every two weeks, listen in on lively debates about profit, customers, software, and how they’re working to keep their business in line with their values. This is a podcast from Fathom Analytics (usefathom.com).
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Episodes

Jack is leaving

It's the end for Jack, as he has a heart to heart discussion about wrapping things up for good.

Feb 25, 2020•35 min•Ep. 6

Being a solo founder sucks

As you know, Jack and Paul are the cofounders of Fathom Analytics, a 50/50 split. What do they think about working as cofounders? Is it better to be a solo founder? What are benefits of only making half as much (and giving the rest to someone else)? Let's dive in on this nail-biting episode.

Feb 11, 2020•29 min•Ep. 5

Every single marketing effort Fathom has used thus far

From content marketing, to paid ads, to social media, Jack and Paul dive into every single type of marketing they’ve done to promote Fathom. They talk about the effectiveness of each, as well as the difference between “marketing as brand awareness” vs “marketing as driving conversions”. Paul also drops a #thoughtleader bombshell, “Marketing is talking when you have something to say, not just when you have something to sell”.

Jan 28, 2020•41 min•Ep. 4

How many hours of work is enough?

Jack and Paul ring in the new year with a hearty debate about how many hours you need to work per week. Is it as simple as “no more than 40”, or is this debate more nuanced?

Jan 14, 2020•24 min•Ep. 3