Why Davis Potter and Scale.AI Are Taking a 1:1 ABM Approach First

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Davis Potter managed ABM programs for Google, Pegasystems and is now managing Scale.AI's ABM program. The program at Scale is very new (almost 4 months in from the start) and he's focusing first on the 1:1 with the company's most strategic accounts before going for scale. 

As many teams first focus on 1:few and 1: many BEFORE implementing 1:1, listen to this podcast with Davis, Kristina Jaramillo, and Eric Gruber to see why taking a counter-inutitive personal approach first will deliver stronger revenue results.