Rebooting B2B Content and Storytelling to Drive Demand

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Jeff Sirkin (Sirkin Research) and Eric Gruber (Personal ABM) came together for this Stop the Sales Drop Podcast to show go-to-market teams why they are unable to drive demand and responsiveness with status quo accounts and those stuck in their buying journey. They start off the conversation talking about where content gaps exist and how most content does not support ABM, demand gen,  the buyer's journey and buyer enablement. You'll learn why your prospects and customers do not see themselves inside the stories that are being told - and how we can improve our storytelling using data.