How Personal ABM Landed a Client with a $2.5 Billion Valuation Using Podcasts and ABM
Nov 08, 2022•6 min
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Episode description
Declan Mulkeen (CMO at strategicabm and host of the Let’s Talk ABM Podcast) recently posted on LinkedIn that his firm just won a new client - a billion dollar business. And, the source: his Let's talk ABM Podcast.
At Personal ABM, we also recently won a new client, Uniphore, a conversational AI firm with a 2.5-billion-dollar valuation, and the source was our ABM Done Right Podcast. Vijai Shankar (VP of Global Marketing at Uniphore) was one of our podcast guest experts, and we talked about why product marketing should lead ABM.
Listen to this podcast to see how and why a decision-maker podcast strategy should be part of your ABM program.
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