How PathFactory Changed Content to Support ABM, the Buyer Journey & Sales
Dec 16, 2020•40 min
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
During this podcast, Cassandra Jowett (Senior Director, Marketing at Path Factory), discussed with Eric Gruber (CEO of Personal ABM and Stop the Sales Drop):
1. How content consumption changed in 2020
2. Where friction in the buying journey exists - and the content shifts we need to make
3. How does content need to evolve to support ABM, sales, and the complete buying journey
For the best experience, listen in Metacast app for iOS or Android