Chris Rack on How Most Intent is Nothing More Than Intent to Learn
Mar 27, 2024•23 min
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Episode description
In this ABM Done Right Podcast, Chris Rack (CEO of MRP) mentioned that most intent is nothing more than intent to learn vs. intent to purchase. By listening to this episode, you will learn how to differentiate between the two different types of intent -- and what you need to do from an ABM standpoint based on where the buyer is in their journey.
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