An ABM Fireside Chat With Demandbase

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During this Stop the Sales Drop podcast episode, Brandon Redlinger from Demandbase and Personal ABM CEO, Eric Gruber discuss:

1. Why ABM programs are simply driving account-based awareness and are having little impact on pipeline performance with those that are stuck in status quo.
2. The content that is needed to support sales in an account-based program.
3. Personal account-based approaches that will help you deliver the relevant value that the C-suite wants.
4. How ABM should be applied to social as most people think that they are doing ABM by going to sales navigator, identifying a list of targets and connections, and sending blanket messages.