Why Joe Rogan has more listeners than us

Many Australians would not have heard of Kim Williams, but most podcast listeners will be familiar with Joe Rogan.

Kim Williams is the current chairman of the ABC and Joe Rogan is a podcast host with tens of millions of followers around the globe. 

Today, technology and online culture journalist Taylor Lorenz on the day Kim Williams took on Joe Rogan and how the podcaster became so popular and influential. 

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Taylor Lorenz, writer of tech and online culture newsletter User Mag