#354 - Are You Building Trust Signals?
Conversation with Scott Baradell, the CEO and founder of the PR agency Idea Grove and the author of “Trust Signals: Brand Building in a Post-Truth World.” Episode on Website
Jan 02, 2023•49 min
A Shark's Perspective
“A Shark’s Perspective” is the podcast with the Who’s Who in marketing. Your host, Kenneth (Shark) Kinney, is a highly accomplished & creative marketer, growth executive, & nationally-renowned consultant & speaker on digital & TV.
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Episodes
#353 - How Can a Modern Marketer Prove It and Earn Trust?
Conversation with Melanie Deziel, the co-founder of the agency the Convoy, a keynote speaker, a former journalist and lifelong storyteller, and the author “Prove It: Exactly How Modern Marketers Earn Trust.” Episode on Website
Dec 19, 2022•40 min
#352 - You Just Have to Just Lead
Conversation with Anton Gunn, a leading expert on Socially Conscious Leadership, an international keynote speaker and CSP, a former senior advisor to President Obama, a former elected member of the South Carolina Legislature, an SEC Conference football Athlete and graduate of the University of South Carolina, and the best-selling author of 3 books including “Just Lead: 44 Actions to Break Down Barriers, Boost Your Retention, and Build a World-Class Culture.” Episode on Website...
Dec 12, 2022•40 min
#351 - What Your Employees Want and Can’t Tell You
Conversation with Melina Palmer, an applied behavioral economist, the CEO of The Brainy Business, a podcast host, an Instructor at the Human Behavior Laboratory at Texas A&M University, and the author of “What Your Employees Want and Can’t Tell You: Adapting to Change with the Science of Behavioral Economics.” Episode on Website
Dec 05, 2022•41 min
#350 - Playing the Long Game Strategy with Your Brand
Conversation with Dorie Clark, a consultant, a keynote speaker, once named as one of the Top 50 Business Thinkers in the World, a teacher at Duke and Columbia, a former presidential campaign spokeswoman, and the Wall Street Journal bestselling author of “The Long Game,” “Entrepreneurial You,” “Reinventing You,” and “Stand Out.” Episode on Website
Nov 21, 2022•41 min
#349 - Enjoy the Soap
Conversation with Joseph Jaffe, a talk show host, consultant, speaker, author of “Built to Suck: The Inevitable Demise of the Corporation...and How to Save It?” and “Forever Changed”. Episode on Website
Nov 14, 2022•51 min
#348 - How Leaders Decide and Conquer
Conversation with David Siegel, the CEO of Meetup, the largest platform for finding and building local communities, the former CEO of Investopedia, the former President of Seeking Alpha, an adjunct professor at Columbia University, the host of the Keep Connected podcast, and the author of “Decide & Conquer: 44 Decisions That Make or Break All Leaders.” Episode on Website
Nov 07, 2022•36 min
#347 - How Do You Make Your Story Resonate?
Conversation with Jay Acunzo, a brand storyteller, coach, author, podcast host, and sometimes even referred to as a creative consigliere . Episode on Website
Oct 31, 2022•42 min
#346 - How to Make a Product or Service Referrable
Conversation with Michael Roderick, a former High School English Teacher and former Broadway Producer who is now the CEO of Small Pond Enterprises, which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable. Episode on Website
Oct 24, 2022•44 min
#345 - Are You Using Radical Relevance to Win More Clients?
Conversation with Bill Cates, a client acquisition expert, a Hall of Fame speaker, a CSP, an entrepreneur, the founder of The Cates Academy for Relationship Marketing, and the author of three bestsellers on referrals as well as the author of “Radical Relevance: Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients.” Episode on Website
Oct 17, 2022•32 min
#344 - Are You Fueling Drama or Productivity?
Conversation with Cy Wakeman, a drama researcher, an international leadership speaker, named a Top Global Leadership Guru by Global Gurus, a consultant, a NY Times best-selling author, and the author of “Life's Messy, Live Happy: Things Don't Have to Be Perfect for You to Be Content.” Episode on Website
Oct 10, 2022•46 min
#343 - How to Simplify the Complex Execution of Influencer Marketing Campaigns
Conversation with Peter Kennedy, the Founder and President of Tagger, a data-driven Influencer Marketing Platform. Episode on Website
Sep 26, 2022•38 min
#342 - Bridging the Compliance Gap in Performance Marketing
Conversation with Marcelo Parravicini, a marketing and enrollment management thought leader in higher education, the President and CEO of Cygnus Education, the President of the Consumer Consent Council, and the Co-Chairman of the Board of PACE (Professional Association of Consumer Engagement). Episode on Website
Sep 19, 2022•38 min
#341 - Turning Uncertainty into a Competitive Advantage
Conversation with Meredith Elliott Powell, a business keynote speaker and strategist, an NSA Hall of Famer, Vice-Chair of the National Speakers Association, a CSP, a Master Certified Business Growth Strategist, a top 100 Sales Influencer by LinkedIn, and the author of “Thrive: Strategies to Turn Uncertainty to Competitive Advantage.” Episode on Website
Sep 12, 2022•24 min
#340 - Never Lose a Customer Again
Conversation with Joey Coleman, a speaker, a consultant, and the Wall Street Journal best-selling author of “Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days.” Episode on Website
Sep 05, 2022•48 min
#339 - Conversations That Connect
Conversation with Brooke Sellas, the CEO and Founder of B Squared Media, a done-for-you social media management, advertising, and customer care agency, and the author of “Conversations That Connect: How to Connect, Converse, and Convert through Social Media Listening and Social-Led Customer Care”. Episode on Website
Aug 29, 2022•39 min
#338 - How to Amplify the Event Experience
Conversation with Don Knox, the Chief of Client Happiness, and Warren Pickett, the Chief Champion of Ideas, the Co-Founders of Event Foundry, which helps amplify the event experience for brands that need to navigate today’s events, connect buyers and sellers, make the most of limited time at an event, and effectively extend marketing and communications efforts.
Aug 22, 2022•47 min
#337 - Behavioral Science in Marketing
Conversation with Nancy Harhut, who was previously on episodes 85 and 171, and she is a creative marketer, a behavioral scientist, a speaker, and the author of “Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses.” Let's take a look at three key takeaways from my conversation with her. Episode on Website
Aug 15, 2022•33 min
#336 - The Currency of TV Measurement
Conversation with Andre Roux, a data sales executive at Experian with an extensive background in the TV industry working in data, operations, analytics, and sales for companies like Experian, NBCU, DIRECTV, Turner, and ABC/Disney. Episode on Website
Aug 08, 2022•31 min
#335 - Does Your Recipe for Success Have Fresh Ingredients?
Conversation with Frank Kitchen, a professional speaker who has earned the Certified Speaking Professional designation by the National Speakers Association and he’s known as the mindset master chef who works with organizations who want their people to break through the mental barriers they have to cook up the professional dreams they hunger for in business and life. Episode on Website
Aug 01, 2022•31 min
#334 - What Is Your Big Sexy Idea?
Conversation with Mark Levy, a differentiation expert who has worked with some of the most recognized brands in the world; a speaker; a podcaster; a magician; and a noted author of five books including “Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content.” Episode on Website
Jul 25, 2022•38 min
#333 - How to Build a Million Dollar Website without Spending Too Much
Conversation with Rebecca Grace, a Squarespace Expert and Website Designer who helps hundreds of Squarespace Designers push past the limitations of the Squarespace Editor to design beautiful, custom websites that are Mobile Friendly and Search Engine Optimized. Episode on Website
Jul 04, 2022•35 min
#332 - How to Tell 2,500 Zoo Stories
Conversation with Nick Harmeier, the Chief Marketing Officer of the Memphis Zoo, one of the most highly-rated zoos in the U.S. Episode on Website
Jun 27, 2022•32 min
#331 - How to Write a Must-Read
Conversation with AJ Harper, an editor and publishing strategist who helps authors write foundational books; a writing partner to business author, Mike Michalowicz; a ghostwriter who has worked with newbies to New York Times bestselling authors with millions of books sold; the Head Writing Coach for Heroic Public Speaking, and the author of “Write a Must-Read: Craft a Book That Changes Lives―Including Your Own.” Episode on Website...
Jun 20, 2022•29 min
#330 - How to Understand 3rd Party Data with the Data Guru
Conversation with Linda Harrison, the Senior Director of Data Strategy (A.K.A. DataGuru) at Acxiom Corporation. Episode on Website
Jun 13, 2022•34 min
#329 - How to Be Enthusiastic about Change
Conversation with Cassandra Worthy, the Founder and CEO of Change Enthusiasm, a former chemical engineer turned global keynote speaker, and the author of “Change Enthusiasm: How to Harness the Power of Emotion for Leadership and Success.” Episode on Website
Jun 09, 2022•38 min
#328 - How to Hurdle Adversity and Amputate Fear
Conversation with John Register, a combat Army veteran; a 4-time track and field all-American; a 2-time Olympic trials qualifier; a Long Jump silver medalist in the Paralympic Games; the founder of the United States’ Olympic and Paralympic Committee’s Paralympic Military Sport program; a two-time TedX speaker, and a home-made waffle lover. Episode on Website
May 30, 2022•49 min
#327 - Do You Know Exactly What to Say?
Conversation with Phil M Jones, an NSA Hall of Fame speaker, the author of the best-selling “Exactly” Book Series with over 1 million copies sold, producer of the “Most Listened To” non-fiction Audiobook of all time, a trusted advisor for some of the world’s biggest brands, and an entrepreneur since the age of 14. Episode on Website
May 23, 2022•47 min
#326 - How to Sell More with Sales Intelligence
Conversation with Sam Richter, an internationally recognized expert on digital information; considered the father of modern-day Sales Intelligence; an author, and an NSA Hall of Fame speaker. Episode on Website
May 16, 2022•53 min
#325 - What Is the Energy that Drives How You Sell?
Conversation with Larry Long, Jr., a speaker, author, and the Chief Energy Officer of LLJR Enterprises. Episode on Website
May 02, 2022•23 min
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