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A Shark's Perspective

Kenneth Kinneyasharksperspective.com
“A Shark’s Perspective” is the podcast with the Who’s Who in marketing. Your host, Kenneth (Shark) Kinney, is a highly accomplished & creative marketer, growth executive, & nationally-renowned consultant & speaker on digital & TV.
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Episodes

#324 - What Is Your Differentiating Experience?

Conversation with Stan Phelps, a speaker, the best-selling author of the Goldfish Series of books, a Forbes Contributor, and a marketing instructor for the ANA School of Marketing and Rutgers Business School. Episode on Website

Apr 25, 202237 min

#322 - How to Use Data and Insights to Shape Your Content and Social Media

Conversation with Zontee Hou, the founder of the digital agency Media Volery as well as the head of strategy for Convince & Convert; recognized as a LinkedIn top 16 marketer to follow in 2021; recognized in TopRank’s top 50 most influential content marketers; and her work has garnered multiple awards including several PR News Platinum Awards and a Forrester Groundswell Award. Website Episode

Apr 11, 202238 min

#321 - Investing Your War Chest Wisely

Conversation with Bruce Clay who is known as the “father of SEO” and is the founder and president of the global digital marketing optimization firm Bruce Clay, Inc., the author of the "Search Engine Optimization All-In-One For Dummies," series of books, and the author of "Content Marketing Strategies for Professionals." Episode on Website

Mar 28, 202248 min

#320 - Are Your Customers Coming Back Again and Again and Again?

Conversation with Shep Hyken, a customer service expert, NSA Hall of Fame speaker, New York Times and Wall Street Journal bestselling author, and also the author of “I’ll Be Back: How to Get Customers to Come Back Again and Again.” Episode on Website

Mar 14, 202228 min

#319 - Are You Creating a Remarkable Experience?

Conversation with Dan Gingiss, a keynote speaker, customer experience coach, and the author of “The Experience Maker: How To Create Remarkable Experiences That Your Customers Can’t Wait To Share.” Episode on Website

Feb 21, 202236 min

#318 - A Crystal Clear Look into the Future of Marketing

Conversation with Crystal Washington, CSP, a technology strategist, certified futurist, and author who works with organizations that want to leverage technology to increase profits and productivity. Episode on Website

Feb 14, 202232 min

#317 - Is the Mailbox the New Inbox?

Conversation with Dave Fink, the CEO & Co-founder of Postie, a marketing technology company that leverages Direct Mail to perform like a digital channel. Episode on Website

Feb 04, 202231 min

#316 - Being Heard by Being the Clubhouse Creator

Conversation with Gary Henderson, the founder of DigitalMarketing.org, a noted moderator and host of hundreds of rooms on Clubhouse, and the author of “The Clubhouse Creator.” Episode on Website

Feb 02, 202239 min

#315 - Legally Speaking about Marketing

Conversation with Kerry O'Shea Gorgone, an editor, writer, lawyer, speaker, marketer, co-host of “The Backpack Show” with Chris Brogan, co-host of “Punch Out with Katie and Kerry,” and host of a classic alternative radio show for VillageRadio.net. Episode on Website

Jan 31, 202234 min

#313 - Go Get Different

Conversation with Mike Michalowicz, the entrepreneur behind several multimillion dollar companies, an entrepreneurial advocate, a former small business columnist for The Wall Street Journal, and the author of several books including “Profit First”, “Clockwork”, “Fix This Next”, and his newest “Get Different”. Episode on Website

Jan 24, 202229 min

#311 - Going Beyond Diversity

Conversation with Rohit Bhargava, the Wall St. Journal best-selling co-author of “Beyond Diversity” as well as the author of the “Non Obvious Megatrends” series, a professor, a keynote speaker, an entrepreneur, and the founder and Chief Trend Curator for the Non-Obvious Company. Episode on Website

Jan 03, 202230 min

#310 - Start Your Marketing Engine

Conversation with John Jantsch, a marketing consultant, speaker, creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network, and best-selling author. His newest book is “The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth.” Episode on Website

Dec 13, 202130 min

#309 - The Marketing Culture of Not Knowing People

Conversation with Dr. Marcus Collins, a Clinical Assistant Professor of Marketing at the Ross School of Business at the University of Michigan as well as the Head of Planning at Wieden+Kennedy, New York.

Dec 06, 202137 min

#308 - What Does Trust Mean to You?

Conversation with David Horsager, the CEO of the Trust Edge Leadership Institute, a global authority on helping leaders and organizations become the most trusted in their industry, and the author of “Trusted Leader: 8 Pillars That Drive Results.” Episode on Website

Nov 29, 202141 min

#306 - Finding Your Red Thread to Make Your Big Ideas Irresistible

Conversation with Tamsen Webster, a keynote speaker, part message strategist, full-time “Idea Whisperer” on that big idea, a subject matter expert in marketing and storytelling, and now the author of “Find Your Red Thread: Make Your Big Ideas Irresistible.”

Nov 15, 202136 min

#305 - The Murky and Unfamiliar Waters of Calling Consumers

Conversation with Michele Shuster, a founding partner of Mac Murray & Shuster where she advises clients on proactively managing federal and state consumer protection demands; the Regulatory Counsel to LeadsCouncil; and the General Counsel to the Professional Association for Customer Engagement (PACE).

Nov 08, 202143 min

#304 - Is This the End of Technical SEO?

Conversation with Dale Bertrand, the Founder and President of Fire&Spark and an SEO specialist to Fortune 500 companies and venture-backed startups around the world.

Oct 31, 202131 min

#303 - A Big Deal

Conversation with Erin King, a 3x entrepreneur, international keynote speaker who helps people communicate more compellingly in the digital age, and the author of both “Digital Persuasion” and “You’re Kind of a Big Deal.”

Oct 18, 202137 min

#302 - Make Money Speaking

Conversation with Lois Creamer, a speaking coach and recognized expert in the speaking industry; the author of “Book More Business: Make Money Speaking;” and she works with speakers, consultants, and experts who want to book more business, make more money and fully monetize their intellectual property.

Oct 11, 202146 min

#301 - Digital Experience Is Your Brand’s Superpower

Conversation with Brian Solis, the Global Innovation Evangelist at Salesforce; a world-renowned keynote speaker often referred to as one of the greatest digital analysts of our time; and an award winning author of eight best-selling books including “Lifescale: How to Live a More Creative, Productive, and Happy Life”.

Oct 05, 202129 min

#298 - The Wisdom of Truth in Agency Life

Conversation with Sue Kruskopf, the CEO, Founder, and Queen Bee of Kruskopf & Company (a.k.a. KC Truth); and she is also the co-founder of MyWonderfulLife.com, a “Shark Tank” TV-show featured site where you can plan your own funeral.

Sep 06, 202135 min

#297 - Is Viral a Strategy?

Conversation with Judson Laipply, a keynote speaker, emcee, author, and the world’s first YouTube celebrity with his hilarious viral video of him dancing in an evolution of dance mix that explains how life is change.

Aug 31, 202145 min

#296 - How Do You Market Your Genius?

Conversation with Nikki Nash, the author of “Market Your Genius: How to Generate New Leads, Get Dream Customers, and Create a Loyal Community.”

Aug 26, 202129 min
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