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A Shark's Perspective

Kenneth Kinneyasharksperspective.com
“A Shark’s Perspective” is the podcast with the Who’s Who in marketing. Your host, Kenneth (Shark) Kinney, is a highly accomplished & creative marketer, growth executive, & nationally-renowned consultant & speaker on digital & TV.
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Episodes

#383 - Are You Making a Value Sale?

Conversation with Ian Campbell, the CEO of Nucleus Research, a recognized expert on ROI and TCO analysis of technology, and the author of The Value Sale: How to Prove ROI and Win More Deals . Episode on Website

Jul 15, 202426 min

#382 - Building Trust One Byte at a Time

Conversation with Jodi Daniels, the founder and CEO of Red Clover Advisors, a boutique data privacy consultancy, a speaker, member of the Forbes Business Council, podcast cohost, and the co-author of Data Reimagined: Building Trust One Byte at a Time . Episode on Website

Jul 08, 202427 minEp. 382

#380 - How to Sell in the Digital Age

Conversation with Shama Hyder, the CEO of Zen Media, a digital age strategist, a bestselling author, and a keynote speaker. Episode on Website

Nov 20, 202332 min

#379 - Why Should a Speaker Work with an Agent?

Conversation with Michelle Joyce, the founder of an exclusive speaker management company, Michelle Joyce Speakers, and is recognized by Forbes as a Speaker Industry Expert with more than 25 years of speaker management experience representing top keynote speakers in a variety of industries. Episode on Website

Oct 16, 202330 min

#378 - The Number One Strategy to Build Trust and Create Success

Conversation with Alex Demczak, a speaker, the CEO and Co-Founder of Streamline Books, a former SEC quarterback, and the Wall St. Journal bestselling coauthor of The Sale: The Number One Strategy to Build Trust and Create Success . Episode on Website

Sep 18, 202335 min

#377 - How to Create Memorable Experiences That Are Unforgettable

Conversation with Phil Mershon, the Director of Experience and the former Director of Events at Social Media Examiner, which produces Social Media Marketing World, a Jazz saxophonist, a former pastor, and the author of Unforgettable: The Art and Science of Creating Memorable Experiences . Episode on Website

Sep 04, 202341 min

#375 - How to Connect CX to Loyalty

Conversation with Patrick Henry, the President of Monarchchem, the makers of the ecofriendly herbicide Lonarch, a speaker, a former Nashville songwriter, and a humorist who was featured on the SiriusXM Radio Comedy Channels. Episode on Website

Aug 14, 202338 min

#373 - How to Communicate to Make an Impact

Conversation with Dan Nestle, the leader of communications at Lixil Americas, which is part of a global Japanese company, and he’s also one of the 30+ coauthors along with Mark Schaefer of The Most Amazing Marketing Book Ever . Episode on Website

Jul 31, 202347 min

#372 - How to Exceed Customer's Need for Speed

Conversation with Jay Baer, the author of “The Time to Win: How to Exceed Customers’ Need for Speed” and 6 other best-selling business books, the founder of 6 multi-million dollar companies; an inductee into the professional speakers Hall of Fame, a business growth researcher and advisor, and even a tequila influencer. Episode on Website

Jul 24, 202325 min

#370 - How Can Humor Have a Positive Impact at Work?

Conversation with Tim Gard, a certified speaking professional (CSP) and a member of the Speaker Hall of Fame (CPAE) who teaches people to be more resilient and resourceful and coaches businesses on how to enhance productivity and employee enthusiasm. Episode on Website

Jun 26, 202331 min

#368 - Speed to Lead with Dialers

Conversation with Lisa Leight, the Chief Marketing Officer of Convoso, a predictive dialer and leading cloud-based contact center software for sales and lead generation teams. Episode on Website

Jun 12, 202327 min

#367 - Leadership Lessons from the Emergency Room, the NFL, 9/11, and Ukraine

Conversation with Dr. Thom Mayer, the Medical Director for the NFL Players Association; the Executive Vice President of Leadership for LogixHealth; Founder of Best Practices, Inc.; the 2018 winner of the James D. Mills Outstanding Contribution to Emergency Medicine Award; nominated to the Pro Football Hall of Fame; named by USA Today as one of the “100 Most Important People in the NFL”; lead a mobile team to Ukraine to train medical personnel; served as the Command Physician at the Pentagon Resc...

Jun 05, 202336 min

#366 - How to Discover Your Fair Advantage

Conversation with Sylvie di Giusto, an international keynote speaker with 20 plus years of corporate experience in Europe and she is also the author of The Image of Leadership as well as Discover Your Fair Advantage: Leverage Your Unique Selling Points for Work, Business, and Life . Episode on Website

May 08, 202340 min

#365 - A Formal Way to Everyday Excellence

Conversation with Dustin James, a keynote speaker specializing in motivating sales and leadership teams as well as the owner of Moments Tux Shop, a formal wear and tuxedo shop servicing the Quad Cities markets in Iowa and Illinois. Episode on Website

Apr 24, 202326 min

#364 - Reinvention to Thrive in Chaos

Conversation with Dr. Nadya Zhexembayeva, a resilience and reinvention scientist, entrepreneur, consultant, and the author of The Chief Reinvention Officer Handbook: How to Thrive In Chaos . Episode on Website

Apr 17, 202340 min

#363 - The Home Is Where the Marketing Is

Conversation with Jessica Scott, the Director of Marketing at Bordner Home Solutions, a home services and remodeling company in Colorado, and she’s the founder of her own Dragonfly Marketing and Consulting. Episode on Website

Apr 10, 202330 min

#362 - When Switching Your SEO

Conversation with Shé Langley, the founder of RankLift and a full-stack digital marketer experienced in helping brands both big and small utilize their website to grow their business. Episode on Website

Mar 27, 202329 min

#361 - TikTok in 60 Seconds

Conversation with Dennis Yu, a search engine engineer, the CEO of Blitzmetrics, and the coauthor of “The Definitive Guide to TikTok Advertising: Access 1,000,000,000 People in 10 Minutes.” Episode on Website

Mar 21, 202331 min

#360 - Swimming Forward Towards Success

Conversation with Walter Bond, a former NBA player, a Hall of Fame speaker, a business coach, and the author of “Swim: How a Shark, a Suckerfish, and a Parasite Teach You Leadership, Mentoring, & Next Level Success.” Episode on Website

Feb 27, 202344 min

#359 - The Superpower of Communicating Up

Conversation with John Asbell, the Vice President of Digital Marketing at American Residential Services operating under the trade name ARS/Rescue Rooter, which is one of the nation’s largest networks and suppliers of HVAC and plumbing services companies. Episode on Website

Feb 20, 202341 min

#358 - Creating an Event People Will Remember

Conversation with Alecia May, a Certified Digital Event Strategist, a Certified Meeting Planner (CMP), a Certified Hybrid + Virtual Event Director, and a Certified Coach/Consultant with over 17 years of experience in the event and entrepreneur industry working with some of the biggest brands in the world. Episode on Website

Feb 13, 202330 min

#357 - Where Care Is Magic

Conversation with Dean Hankey, a veteran show business expert and entrepreneur, a performer, presenter, marketing magician, and a SpeakTacular EnterTrainer and ImpleMentor with over 50 Years of experience and over 30,000 presentations. Episode on Website

Jan 30, 202330 min

#356 - Creating Loyal Fans and Marketing the Beautiful Game

Conversation with Travis Lamprecht, the Vice President of Marketing & Communications at the San Diego Loyal Soccer Club, an American professional soccer team based in San Diego, California. (This episode was recorded live at the 2023 Lead Generation World conference.) Episode on Website

Jan 16, 202350 min

#355 - The Higher Education of Marketing a Global Campus

Conversation with Megan Scollay-Casillas, the Executive Director of Marketing at San Diego State University's Global Campus. (This episode was recorded live at the 2023 Lead Generation World conference.) Episode on Website

Jan 12, 202352 min
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