John Oncken's Story: CEO/Owner at True North Equipment
Dec 05, 2022•21 min
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Episode description
In this interview, John talks about some of the major impacts he gained from taking A.C.E. including but not limited to:
- Recognizing the importance of looking at the "customer journey" more thoroughly and thinking about how their journey impacts the needs of the dealership
- Learning how to hire the right people for the right positions in order to better serve customers
- How to strategically operate a dealership in an ever changing and unpredictable agricultural landscape
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