John Oncken's Story: CEO/Owner at True North Equipment
In this interview, John talks about some of the major impacts he gained from taking A.C.E. including but not limited to: Recognizing the importance of looking at the "customer journey" more thoroughly and thinking about how their journey impacts the needs of the dealership Learning how to hire the right people for the right positions in order to better serve customers How to strategically operate a dealership in an ever changing and unpredictable agricultural landscape...
